Body Lotion For Dry Skin Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Body Lotion For Dry Skin sales on Amazon US totaled 1,255,000 units in July 2026 (▼ 20.5% vs. the prior month), generating an estimated $17,602,870 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.8% of unit volume and 52.7% of revenue, while a typical listing is priced at $13.90. The keyword itself pulled 21,131 Amazon queries over the same period (▼ 6.1% MoM).
Zooming out to the 12-month window ending July 2026, the body lotion for dry skin Top 50 moved 14,970,100 units and $211,187,996 in cumulative sales — an average of 1,247,508 units and $17,599,000 per month. Monthly throughput topped out at 1,579,000 units in June 2026 and dipped to 798,000 in May 2026, leaving the latest reading 18.5% higher than August 2025.
Body Lotion For Dry Skin Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.3M
▼ 20.5% MoM
Monthly Revenue 2026/07
$17.6M
▼ 23.2% MoM
Top 10 Market Share 2026/07
51.8%
Body Lotion For Dry Skin Market Share & Sales Concentration on Amazon US — July 2026
The most-sold body lotion for dry skin listing on Amazon US in July 2026 is ASIN B00MEDOY2G (Brand: Dove), which sold 100,000 units at $10.99 apiece — equal to 8.0% of every unit tracked in this report.
The Top 10 ASINs account for 650,000 units and $9,281,500 in July 2026 — 51.8% of unit volume and 52.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Body Lotion For Dry Skin' on Amazon
July 2026
Is 51.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00MEDOY2G
Dove Body Wash Body Wash Deep Moisture 30.6 oz Pump, Sulfate Free | Dove Deep Moisture Body Wash hydrates dry skin for 24 hours with a sulfate-free formula and MicroMoisture technology.
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B08KT2Z93D
eos Shea Better Body Lotion- Vanilla Cashmere, 24-Hour Moisture, 16 fl oz
100K
▲ 0.0%vs. prior month
$939K
latest month
12-month trend
B00TTD9BRC
CeraVe Moisturizing Cream, Face & Body Moisturizer for Dry Skin, 19oz | Skin Care with Hyaluronic Acid, Skin Barrier Repair, Ceramide Moisturizer, Fragrance Free, Non-Comedogenic, Daily Use
70K
▼ 30.0%vs. prior month
$1.3M
latest month
12-month trend
B006IB5T4W
Aquaphor Advanced Therapy Healing Ointment Skin Protectant, 14 OZ | Clinically Proven Skin Protectant Moisturizer for Cracked, Irritated or Dry Skin Relief, Dye and Fragrance Free
70K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B0060OUV5Y
La Roche-Posay Cicaplast Balm B5, Barrier Repair Cream for Dry Skin | Skin healing cream with centella asiatica, shea butter & panthenol. Multi-purpose face, body & hand balm. Baby safe.
60K
▲ 0.0%vs. prior month
$857.4K
latest month
12-month trend
B07RK4HST7
CeraVe Daily Moisturizing Lotion, Face and Body Lotion, Skin care, 19oz | Hyaluronic Acid, Lotion For Dry Skin, Skin Barrier Repair, Ceramide Moisturizer, For Men and Women, Fragrance Free, Oil-Free
60K
▼ 33.3%vs. prior month
$1.1M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Body Lotion For Dry Skin Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CeraVe is the best-performing body lotion for dry skin brand in July 2026, moving 130,000 units across 2 ASINs for 20.0% of Top 10 volume. Aquaphor follows with 120,000 units (18.5%), ahead of Dove on 100,000 units (15.4%).
Volume is spread across 7 brands, with the top three holding 53.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $10.99 to $18.55, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CeraVe
2 ASINs in Top 10
20.0%
Units
130K
Revenue
$2.4M
Avg. price
$18.55
B00TTD9BRC
$18.96·★4.7·147.9K revsCeraVe Moisturizing Cream, Face & Body Moisturizer for Dry Skin, 19oz | Skin Care with Hyaluronic Acid, Skin Barrier Repair, Ceramide Moisturizer, Fragrance Free, Non-Comedogenic, Daily Use
Units sold70KB07RK4HST7
$18.14·★4.7·150.3K revsCeraVe Daily Moisturizing Lotion, Face and Body Lotion, Skin care, 19oz | Hyaluronic Acid, Lotion For Dry Skin, Skin Barrier Repair, Ceramide Moisturizer, For Men and Women, Fragrance Free, Oil-Free
Units sold60K
Aquaphor
2 ASINs in Top 10
18.5%
Units
120K
Revenue
$1.7M
Avg. price
$14.34
B006IB5T4W
$16.49·★4.8·86.9K revsAquaphor Advanced Therapy Healing Ointment Skin Protectant, 14 OZ | Clinically Proven Skin Protectant Moisturizer for Cracked, Irritated or Dry Skin Relief, Dye and Fragrance Free
Units sold70KB0107QPFBU
$12.19·★4.8·44.9K revsAquaphor Advanced Therapy Healing Ointment, Skin Protectant, 7 OZ | Clinically Proven Skin Protectant Moisturizer for Cracked, Irritated or Dry Skin Relief, Dye and Fragrance Free
Units sold50K
Dove
1 ASIN in Top 10
15.4%
Units
100K
Revenue
$1.1M
Avg. price
$10.99
B00MEDOY2G
$10.99·★4.8·86.1K revsDove Body Wash Body Wash Deep Moisture 30.6 oz Pump, Sulfate Free | Dove Deep Moisture Body Wash hydrates dry skin for 24 hours with a sulfate-free formula and MicroMoisture technology.
Units sold100K
Trending Body Lotion For Dry Skin Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B003QXZWYW booked 40K units at $21.99, with ▼ 20.0% MoM change. On the growth side, B00DG8EZKO leads positive momentum with ▲ 11.1% MoM growth on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B003QXZWYW
La Roche-Posay Lipikar AP+MAX Triple Repair Moisturizing Body Cream | Face and body lotion for dry skin with shea butter and niacinamide. Gentle on very dry, rough, sensitive skin.
Price
$21.99
Rating
4.6
Reviews
42K
Latest month sales
B00DG8EZKO
NIVEA Intense Healing Body Lotion, 72-Hour Moisturizing Lotion,16.9 FL OZ | Moisturizing Lotion with Glycerin, Provitamin B5 and Niacinamide, For Very Dry, Itchy Skin Relief, Dermatologically Tested
Price
$6.79
Rating
4.7
Reviews
30.5K
Latest month sales
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