Body Glide Anti Chafe Balm Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Body Glide Anti Chafe Balm sales on Amazon US totaled 238,500 units in July 2026 (▼ 12.8% vs. the prior month), generating an estimated $2,512,956 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 78.8% of unit volume and 68.3% of revenue, while a typical listing is priced at $14.88. The keyword itself pulled 20,406 Amazon queries over the same period (▼ 11.8% MoM).
Zooming out to the 12-month window ending July 2026, the body glide anti chafe balm Top 50 moved 2,325,300 units and $25,060,381 in cumulative sales — an average of 193,775 units and $2,088,365 per month. Monthly throughput topped out at 280,450 units in December 2025 and dipped to 117,050 in May 2026, leaving the latest reading 29.1% higher than August 2025.
Body Glide Anti Chafe Balm Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
238.5K
▼ 12.8% MoM
Monthly Revenue 2026/07
$2.5M
▼ 12.8% MoM
Top 10 Market Share 2026/07
78.8%
Body Glide Anti Chafe Balm Market Share & Sales Concentration on Amazon US — July 2026
The most-sold body glide anti chafe balm listing on Amazon US in July 2026 is ASIN B007VC9DKI (Brand: Gold Bond), which sold 50,000 units at $6.28 apiece — equal to 21.0% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 188,000 units and $1,716,060 in July 2026 — 78.8% of unit volume and 68.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Body Glide Anti Chafe Balm' on Amazon
July 2026
Is 78.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B007VC9DKI
Gold Bond Friction Defense Stick, Anti Chafing Stick with Aloe, 1.75 oz. | Anti-chafing stick to soothe, comfort & moisturize chafed skin, arm, chest, bra lines, thigh, skin rolls
50K
▼ 16.7%vs. prior month
$305K
latest month
12-month trend
B07GJZQTWS
Megababe Thigh Rescue Anti-Chafe Stick Mini | Travel size, great for on-the-go | Prevents skin chafe & irritation | Thighs, arms, bra-lines & more
30K
▲ 0.0%vs. prior month
$299.7K
latest month
12-month trend
B09RYRCXKM
Aquaphor Healing Balm Stick, Skin Protectant, 0.65 OZ | Body Balm Protectant with Avocado Oil and Shea Butter for Chapped or Chafed Skin, Paraben and Fragrance Free
30K
▼ 25.0%vs. prior month
$293.1K
latest month
12-month trend
B00288L2N6
Body Glide Original Anti Chafe Balm | No Chafing Stick | Prevent Arm, Chest, Butt, Thigh, Ball Chafing & Irritation | Trusted Skin Protection Since 1996 |1.5oz
20K
▲ 0.0%vs. prior month
$219.8K
latest month
12-month trend
B00AXVJF52
Monistat Chafing Relief Powder Gel, Long-Lasting Protection, 1.5 Oz | Protects Skin, Safe to Use Every Day, Anti-Chafing Protection for Bikini Area, Thighs & Bra Lines
10K
▲ 0.0%vs. prior month
$74.2K
latest month
12-month trend
B01KKHGK4W
Body Glide For Her Anti Chafe Balm | Chafing stick with added emollients | Great for dry, sensitive skin and/or sensitive areas | Use on chest, bra, butt, groin, arm, and thigh chafing | 1.5oz
10K
▲ 0.0%vs. prior month
$109.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Body Glide Anti Chafe Balm Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Gold Bond is the best-performing body glide anti chafe balm brand in July 2026, moving 50,000 units across 1 ASIN for 26.6% of Top 10 volume. Megababe follows with 40,000 units (21.3%), ahead of Aquaphor on 30,000 units (16.0%).
With 7 brands splitting the Top 10 and 63.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.28 to $11.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Gold Bond
1 ASIN in Top 10
26.6%
Units
50K
Revenue
$305K
Avg. price
$6.28
B007VC9DKI
$6.28·★4.7·40.6K revsGold Bond Friction Defense Stick, Anti Chafing Stick with Aloe, 1.75 oz. | Anti-chafing stick to soothe, comfort & moisturize chafed skin, arm, chest, bra lines, thigh, skin rolls
Units sold50K
Megababe
2 ASINs in Top 10
21.3%
Units
40K
Revenue
$439.4K
Avg. price
$11.98
B07GJZQTWS
$9.99·★4.5·3.5K revsMegababe Thigh Rescue Anti-Chafe Stick Mini | Travel size, great for on-the-go | Prevents skin chafe & irritation | Thighs, arms, bra-lines & more
Units sold30KB07CZWYY4H
$13.97·★4.6·8K revsMegababe Thigh Rescue Anti-Chafe Stick | Prevents Skin Chafe & Irritation | Thighs, arms, Bra-Lines & More
Units sold10K
Aquaphor
1 ASIN in Top 10
16.0%
Units
30K
Revenue
$293.1K
Avg. price
$10.47
B09RYRCXKM
$10.47·★4.8·16.2K revsAquaphor Healing Balm Stick, Skin Protectant, 0.65 OZ | Body Balm Protectant with Avocado Oil and Shea Butter for Chapped or Chafed Skin, Paraben and Fragrance Free
Units sold30K
Trending Body Glide Anti Chafe Balm Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07H4GPVRZ booked 8K units at $6.97, with ▲ 60.0% MoM change. On the growth side, B0DM2MXRSK leads positive momentum with ▲ 100.0% MoM growth on 1K units, with B0BTJFY49H close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07H4GPVRZ
Anti Monkey Butt Body Powder, Talc-Free, 8 oz | Thigh Chafing, Sweat, Friction, & Itch Relief, Calamine for Rash & Odor Control, Men & Women
Price
$6.97
Rating
4.7
Reviews
3K
Latest month sales
B0DM2MXRSK
Secret Whole Body Deodorant Dry Feel Cream + Absorbs Sweat for Women, Completely Clean Scent, Aluminum Free Deodorant, 72 HR Odor Protection, 3.0 oz
Price
$11.97
Rating
4.4
Reviews
2K
Latest month sales
B0BTJFY49H
Groin Guard Anti-Chafing Cream Lotion to Powder, Stops Chafing, Sweat Defense, Odor Control, Fresh Scent, Ball & Thigh Protection
Unlock to view ASIN details and product titles
Price
$13.87
Rating
4.1
Reviews
126
Latest month sales
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