Anti Chafing Stick Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Anti Chafing Stick sales on Amazon US totaled 255,000 units in July 2026 (▼ 13.3% vs. the prior month), generating an estimated $2,738,343 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 73.3% of unit volume and 63.1% of revenue, while a typical listing is priced at $13.67. The keyword itself pulled 53,443 Amazon queries over the same period (▼ 13.8% MoM).
Zooming out to the 12-month window ending July 2026, the anti chafing stick Top 50 moved 2,509,800 units and $27,622,829 in cumulative sales — an average of 209,150 units and $2,301,902 per month. Monthly throughput topped out at 299,400 units in December 2025 and dipped to 127,550 in May 2026, leaving the latest reading 26.8% higher than August 2025.
Anti Chafing Stick Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
255K
▼ 13.3% MoM
Monthly Revenue 2026/07
$2.7M
▼ 14.2% MoM
Top 10 Market Share 2026/07
73.3%
Anti Chafing Stick Market Share & Sales Concentration on Amazon US — July 2026
The most-sold anti chafing stick listing on Amazon US in July 2026 is ASIN B007VC9DKI (Brand: Gold Bond), which sold 50,000 units at $6.28 apiece — equal to 19.6% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 187,000 units and $1,727,270 in July 2026 — 73.3% of unit volume and 63.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Anti Chafing Stick' on Amazon
July 2026
Is 73.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B007VC9DKI
Gold Bond Friction Defense Stick, Anti Chafing Stick with Aloe, 1.75 oz.
50K
▼ 16.7%vs. prior month
$305K
latest month
12-month trend
B07GJZQTWS
Megababe Thigh Rescue Anti-Chafe Stick Mini | Travel size, great for on-the-go | Prevents skin chafe & irritation | Thighs, arms, bra-lines & more
30K
▲ 0.0%vs. prior month
$299.7K
latest month
12-month trend
B09RYRCXKM
Aquaphor Healing Balm Stick, Skin Protectant, 0.65 OZ | Body Balm Protectant with Avocado Oil and Shea Butter for Chapped or Chafed Skin, Paraben and Fragrance Free
30K
▼ 25.0%vs. prior month
$293.1K
latest month
12-month trend
B00288L2N6
Body Glide Original Anti Chafe Balm | No Chafing Stick | Prevent Arm, Chest, Butt, Thigh, Ball Chafing & Irritation | Trusted Skin Protection Since 1996 |1.5oz
20K
▲ 0.0%vs. prior month
$219.8K
latest month
12-month trend
B00AXVJF52
Monistat Chafing Relief Powder Gel, Long-Lasting Protection, 1.5 Oz | Protects Skin, Safe to Use Every Day, Anti-Chafing Protection for Bikini Area, Thighs & Bra Lines
10K
▲ 0.0%vs. prior month
$74.2K
latest month
12-month trend
B01KKHGK4W
Body Glide For Her Anti Chafe Balm | Chafing stick with added emollients | Great for dry, sensitive skin and/or sensitive areas | Use on chest, bra, butt, groin, arm, and thigh chafing | 1.5oz
10K
▲ 0.0%vs. prior month
$109.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Anti Chafing Stick Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Gold Bond is the best-performing anti chafing stick brand in July 2026, moving 50,000 units across 1 ASIN for 26.7% of Top 10 volume. Megababe follows with 40,000 units (21.4%), ahead of BodyGlide on 39,000 units (20.9%).
With 7 brands splitting the Top 10 and 69.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.28 to $11.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Gold Bond
1 ASIN in Top 10
26.7%
Units
50K
Revenue
$305K
Avg. price
$6.28
B007VC9DKI
$6.28·★4.7·40.5K revsGold Bond Friction Defense Stick, Anti Chafing Stick with Aloe, 1.75 oz.
Units sold50K
Megababe
2 ASINs in Top 10
21.4%
Units
40K
Revenue
$439.4K
Avg. price
$11.98
B07GJZQTWS
$9.99·★4.6·3.5K revsMegababe Thigh Rescue Anti-Chafe Stick Mini | Travel size, great for on-the-go | Prevents skin chafe & irritation | Thighs, arms, bra-lines & more
Units sold30KB07CZWYY4H
$13.97·★4.6·8K revsMegababe Thigh Rescue Anti-Chafe Stick | Prevents Skin Chafe & Irritation | Thighs, arms, Bra-Lines & More
Units sold10K
BodyGlide
3 ASINs in Top 10
20.9%
Units
39K
Revenue
$409.9K
Avg. price
$10.17
B00288L2N6
$10.54·★4.6·25.8K revsBody Glide Original Anti Chafe Balm | No Chafing Stick | Prevent Arm, Chest, Butt, Thigh, Ball Chafing & Irritation | Trusted Skin Protection Since 1996 |1.5oz
Units sold20KB01KKHGK4W
$10.99·★4.5·25.3K revsBody Glide For Her Anti Chafe Balm | Chafing stick with added emollients | Great for dry, sensitive skin and/or sensitive areas | Use on chest, bra, butt, groin, arm, and thigh chafing | 1.5oz
Units sold10KB00115UN9Q
$8.99·★4.5·14.3K revsBody Glide Foot Glide Anti Blister Balm | blister prevention for heels, shoes, cleats, boots, socks, and sandals | Use on toes, heel, ankle, arch, sole and ball of foot | 0.8oz
Units sold9K
Trending Anti Chafing Stick Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07H4GPVRZ booked 8K units at $6.97, with ▲ 60.0% MoM change. On the growth side, B0DFD2DTCT leads positive momentum with ▲ 200.0% MoM growth on 600 units, with B0DV15RCJN close behind at ▲ 100.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07H4GPVRZ
Anti Monkey Butt Body Powder, Talc-Free, 8 oz | Thigh Chafing, Sweat, Friction, & Itch Relief, Calamine for Rash & Odor Control, Men & Women
Price
$6.97
Rating
4.7
Reviews
3K
Latest month sales
B0DFD2DTCT
Dove Whole Body Deo Aluminum Free Anti-Chafe Deodorant Stick Coconut & Vanilla for 72h Odor Control 2.6 Oz
Price
$7.91
Rating
3.8
Reviews
798
Latest month sales
B0DV15RCJN
HAPPY CURVES Lotion to Powder Anti Chafing Odor Control Cream for Women: Aluminum-Free Cream for Private Parts, Under Breast, & Body 2.25 Fl Oz (1 Pack, Tahitian Vanilla)
Unlock to view ASIN details and product titles
Price
$13.99
Rating
4.2
Reviews
1.6K
Latest month sales
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