Body Exfoliator Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Body Exfoliator sales on Amazon US totaled 794,000 units in July 2026 (▼ 6.8% vs. the prior month), generating an estimated $10,791,880 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.6% of unit volume and 61.0% of revenue, while a typical listing is priced at $12.32. The keyword itself pulled 34,664 Amazon queries over the same period (▲ 8.4% MoM).
Zooming out to the 12-month window ending July 2026, the body exfoliator Top 50 moved 7,832,500 units and $99,718,881 in cumulative sales — an average of 652,708 units and $8,309,907 per month. Monthly throughput topped out at 852,000 units in June 2026 and dipped to 429,600 in May 2026, leaving the latest reading 39.1% higher than August 2025.
Body Exfoliator Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
794K
▼ 6.8% MoM
Monthly Revenue 2026/07
$10.8M
▼ 7.1% MoM
Top 10 Market Share 2026/07
51.6%
Body Exfoliator Market Share & Sales Concentration on Amazon US — July 2026
The most-sold body exfoliator listing on Amazon US in July 2026 is ASIN B071914GGL (Brand: The Ordinary), which sold 100,000 units at $13.50 apiece — equal to 12.6% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 410,000 units and $6,583,800 in July 2026 — 51.6% of unit volume and 61.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Body Exfoliator' on Amazon
July 2026
Is 51.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B071914GGL
The Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
100K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B07BRDVQ4B
Amlactin Daily Nourish Body Lotion, 12% Lactic Acid, 14.1 oz | 12% lactic acid body lotion exfoliates and moisturizes dry skin to help reveal softer, smoother daily hydration.
50K
▼ 28.6%vs. prior month
$798.5K
latest month
12-month trend
B09MFMCTRK
VALITIC Kojic Acid Dark Spot Remover Soap Bars, Turmeric Bar Soaps 2 Pack | Original Face and Body Wash Bath Soap for Women and Men with Vitamin C, Retinol, Collagen, Hyaluronic Acid, Shea, Olive Oil
50K
▲ 0.0%vs. prior month
$698.5K
latest month
12-month trend
B0FLCP2X8L
Dr.Melaxin Peel Shot Kojic Acid Turmeric Body Exfoliator Spray 6.76 fl.oz - AHA PHA Niacinamide Body Scrub for KP Bumps, Dark Spots, Uneven Skin Tone, Dead Skin, Korean Skin Care
40K
▲ 33.3%vs. prior month
$1.1M
latest month
12-month trend
B0FJ21Z6BW
medicube Toner Pads Kojic Acid Turmeric Clarifying Pad for Troubled Skin | Soothing Toner Pads with Kojic Acid, Turmeric, Niacinamide, Glycolic Acid - After Spot Care, Korean Skin Care, 70 Pads,1 Pack
30K
▼ 40.0%vs. prior month
$548.7K
latest month
12-month trend
B08CQ9T6KN
CeraVe Renewing Salicylic Acid Cleanser, BHA Exfoliating Face Wash, 16oz | Skin Care with Hyaluronic Acid & Niacinamide, Facial Cleanser, Face Cleanser, Ceramides, Fragrance Free, Non-Comedogenic
30K
▼ 25.0%vs. prior month
$479.1K
latest month
12-month trend
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Best Body Exfoliator Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
The Ordinary is the best-performing body exfoliator brand in July 2026, moving 100,000 units across 1 ASIN for 24.4% of Top 10 volume. medicube follows with 60,000 units (14.6%), ahead of CeraVe on 60,000 units (14.6%).
Volume is spread across 8 brands, with the top three holding 53.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $13.50 to $19.35, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
The Ordinary
1 ASIN in Top 10
24.4%
Units
100K
Revenue
$1.4M
Avg. price
$13.50
B071914GGL
$13.50·★4.7·61.1K revsThe Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
Units sold100K
medicube
2 ASINs in Top 10
14.6%
Units
60K
Revenue
$1.1M
Avg. price
$19.35
B0FJ21Z6BW
$18.90·★4.5·3.3K revsmedicube Toner Pads Kojic Acid Turmeric Clarifying Pad for Troubled Skin | Soothing Toner Pads with Kojic Acid, Turmeric, Niacinamide, Glycolic Acid - After Spot Care, Korean Skin Care, 70 Pads,1 Pack
Units sold30KB0FNWJFQFM
$19.80·★4.6·1.3K revsmedicube Kojic Acid Turmeric Brightening Body Wash, 13.52 fl.oz | Shower Gel for Uneven Skin - Niacinamide, Vitamin C, AHA BHA, Deep Cleansing & Hydrating, Easy & Effective, 13.52 fl.oz
Units sold30K
CeraVe
2 ASINs in Top 10
14.6%
Units
60K
Revenue
$898.8K
Avg. price
$14.98
B08CQ9T6KN
$15.97·★4.7·83.1K revsCeraVe Renewing Salicylic Acid Cleanser, BHA Exfoliating Face Wash, 16oz | Skin Care with Hyaluronic Acid & Niacinamide, Facial Cleanser, Face Cleanser, Ceramides, Fragrance Free, Non-Comedogenic
Units sold30KB077TWXCQV
$13.99·★4.6·37.1K revsCeraVe Salicylic Acid Body Wash, Exfoliates Rough and Bumpy Skin, 10oz | Skin Care, Hyaluronic Acid, Niacinamide, Exfoliating, Dry Skin, Rough and Bumpy Skin, Hydrating, Gentle Exfoliation
Units sold30K
Trending Body Exfoliator Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0D3H1DRJ2 leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B0BQCPJ95D close behind at ▲ 100.0% MoM on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D3H1DRJ2
AmazerBath AmazerBath Charcoal Loofah Sponge, Shower Loofah 60g/PCS - Body Scrubber Loofa Set of 4 - Charcoal Blue, Green, Purple & Red, Bath Sponge for Men and Women
Price
$6.99
Rating
4.6
Reviews
5.9K
Latest month sales
B0BQCPJ95D
Naturium KP Body Scrub & Mask, AHA, BHA, PHA Exfoliants, 8 fl oz | Dead Skin Removal with Jojoba Esters, Glycolic & Salicylic Acid, for Smooth Texture & Clean Pores, Fragrance Free
Price
$13.29
Rating
4.7
Reviews
1.3K
Latest month sales
B0FPPRT165
Kitsch African Net Sponge – Exfoliating Body Scrubber – Berry Pink, 3 Pcs | for Cleansing & Gentle Daily Exfoliation – Stretchable Bath Sponge for Hard-to-Reach Areas – Long-Lasting Shower Essential
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.3
Reviews
1.6K
Latest month sales
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