Bobs Red Mill Oatmeal Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Bob's Red Mill is the best-performing bobs red mill oatmeal brand in July 2026, moving 44,000 units across 7 ASINs for 61.1% of Top 10 volume. Quaker follows with 18,000 units (25.0%), ahead of Amazon Grocery on 10,000 units (13.9%).

With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.38 to $14.82, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07CC9RF6Y booked 4K units at $16.63, with ▲ 33.3% MoM change. On the growth side, B07TRN4WVY leads positive momentum with ▲ 66.7% MoM growth on 10K units, with B07X13VS51 close behind at ▲ 50.0% MoM on 3K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.