Curling Silver Stick Mascara Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Curling Silver Stick Mascara sales on Amazon US totaled 192,100 units in July 2026 (▼ 53.0% vs. the prior month), generating an estimated $3,236,121 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.4% of unit volume and 64.8% of revenue, while a typical listing is priced at $14.55. The keyword itself pulled 1,528 Amazon queries over the same period (▼ 89.5% MoM).
Zooming out to the 12-month window ending July 2026, the curling silver stick mascara Top 50 moved 2,490,300 units and $46,261,043 in cumulative sales — an average of 207,525 units and $3,855,087 per month. Monthly throughput topped out at 408,700 units in June 2026 and dipped to 124,450 in May 2026, leaving the latest reading 29.8% higher than August 2025.
Curling Silver Stick Mascara Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
192.1K
▼ 53.0% MoM
Monthly Revenue 2026/07
$3.2M
▼ 62.0% MoM
Top 10 Market Share 2026/07
72.4%
Curling Silver Stick Mascara Market Share & Sales Concentration on Amazon US — July 2026
The most-sold curling silver stick mascara listing on Amazon US in July 2026 is ASIN B0GNTLR45X (Brand: MAYBELLINE), which sold 30,000 units at $9.86 apiece — equal to 15.6% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 139,000 units and $2,097,420 in July 2026 — 72.4% of unit volume and 64.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Curling Silver Stick Mascara' on Amazon
July 2026
Is 72.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0GNTLR45X
MAYBELLINE Lash Sensational Sky Tubes Tubing Mascara, Extension-Like Lengthening Mascara, 24HR Eye Makeup with Shea Butter & Castor Oil, Very Black, 1 Count
30K
▲ 50.0%vs. prior month
$322.8K
latest month
12-month trend
B004BD107O
L’Oreal Paris Makeup Original Telescopic Mascara, Separating Mascara Volume and Length Formula, Washable, Blackest Black, 0.27 Fl Oz., 1 Count
20K
▼ 33.3%vs. prior month
$236.2K
latest month
12-month trend
B0F566TFJN
Thrive Causemetics Liquid Lash Extensions Mascara, Rich Black Shade | Tubing Formula Lengthens, Volumizes, Curls, Smudge Proof, Washable, No Clumping or Flaking, Vegan & Cruelty Free, Brynn Shade
20K
▲ 0.0%vs. prior month
$520K
latest month
12-month trend
B004BCXA7S
L'Oreal Paris Makeup Telescopic Original Lengthening Mascara, Carbon Black, 0.27 Fl Oz (Pack of 1)
10K
▲ 0.0%vs. prior month
$118.6K
latest month
12-month trend
B01DPA6OHO
L'Oreal Paris Voluminous Lash Boosting Conditioning Primer Mascara, White Primer, 0.24 Fl Oz., 1 Count
10K
▼ 50.0%vs. prior month
$89.8K
latest month
12-month trend
B08H46YXYH
MAYBELLINE Lash Sensational Sky High Waterproof Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Very Black, 1 Count
10K
▼ 50.0%vs. prior month
$107.5K
latest month
12-month trend
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Best Curling Silver Stick Mascara Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
L'Oreal Paris is the best-performing curling silver stick mascara brand in July 2026, moving 50,000 units across 4 ASINs for 36.0% of Top 10 volume. MAYBELLINE follows with 40,000 units (28.8%), ahead of Thrive Causemetics on 20,000 units (14.4%).
With 6 brands splitting the Top 10 and 79.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.97 to $26.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
L'Oreal Paris
4 ASINs in Top 10
36.0%
Units
50K
Revenue
$574.3K
Avg. price
$11.51
B004BD107O
$11.97·★4.6·27.4K revsL’Oreal Paris Makeup Original Telescopic Mascara, Separating Mascara Volume and Length Formula, Washable, Blackest Black, 0.27 Fl Oz., 1 Count
Units sold20KB004BCXA7S
$11.97·★4.5·22.7K revsL'Oreal Paris Makeup Telescopic Original Lengthening Mascara, Carbon Black, 0.27 Fl Oz (Pack of 1)
Units sold10KB01DPA6OHO
$9.12·★4.5·45.6K revsL'Oreal Paris Voluminous Lash Boosting Conditioning Primer Mascara, White Primer, 0.24 Fl Oz., 1 Count
Units sold10KB0FSSPR9C1
$12.97·★4.4·2.2K revsL'Oreal Paris Extensionist Mascara, Lengthening, Volumizing, and Curling Formula For a Lash Extension Eye Makeup Look, Washable Blackest Black
Units sold10K
MAYBELLINE
2 ASINs in Top 10
28.8%
Units
40K
Revenue
$430.3K
Avg. price
$8.97
B0GNTLR45X
$9.86·★4.2·1.4K revsMAYBELLINE Lash Sensational Sky Tubes Tubing Mascara, Extension-Like Lengthening Mascara, 24HR Eye Makeup with Shea Butter & Castor Oil, Very Black, 1 Count
Units sold30KB08H46YXYH
$8.08·★4.5·188K revsMAYBELLINE Lash Sensational Sky High Waterproof Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Very Black, 1 Count
Units sold10K
Thrive Causemetics
1 ASIN in Top 10
14.4%
Units
20K
Revenue
$520K
Avg. price
$26.00
B0F566TFJN
$26.00·★4.4·4.7K revsThrive Causemetics Liquid Lash Extensions Mascara, Rich Black Shade | Tubing Formula Lengthens, Volumizes, Curls, Smudge Proof, Washable, No Clumping or Flaking, Vegan & Cruelty Free, Brynn Shade
Units sold20K
Trending Curling Silver Stick Mascara Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B004BCXA7S booked 10K units at $11.97, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B004BCXA7S
L'Oreal Paris Makeup Telescopic Original Lengthening Mascara, Carbon Black, 0.27 Fl Oz (Pack of 1)
Price
$11.97
Rating
4.5
Reviews
22.7K
Latest month sales
B0FSSPR9C1
L'Oreal Paris Extensionist Mascara, Lengthening, Volumizing, and Curling Formula For a Lash Extension Eye Makeup Look, Washable Blackest Black
Price
$12.97
Rating
4.4
Reviews
2.2K
Latest month sales
B0C59YCD3G
LAURA GELLER Kajal Longwear Mascara – Black – Lengthen & Define
Unlock to view ASIN details and product titles
Price
$22.10
Rating
4.3
Reviews
2.7K
Latest month sales
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