Blue Buffalo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Blue Buffalo sales on Amazon US totaled 410,000 units in July 2026 (▼ 2.6% vs. the prior month), generating an estimated $8,493,800 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 29.3% of unit volume and 24.5% of revenue, while a typical listing is priced at $22.11. The keyword itself pulled 12,364 Amazon queries over the same period (▼ 19.2% MoM).
Zooming out to the 12-month window ending July 2026, the blue buffalo Top 50 moved 4,649,250 units and $102,199,424 in cumulative sales — an average of 387,438 units and $8,516,619 per month. Monthly throughput topped out at 437,000 units in November 2025 and dipped to 279,000 in May 2026, leaving the latest reading 8.5% higher than August 2025.
Blue Buffalo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
410K
▼ 2.6% MoM
Monthly Revenue 2026/07
$8.5M
▼ 3.2% MoM
Top 10 Market Share 2026/07
29.3%
Blue Buffalo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold blue buffalo listing on Amazon US in July 2026 is ASIN B09K8YYVWV (Brand: Blue Buffalo), which sold 20,000 units at $14.97 apiece — equal to 4.9% of every unit tracked in this report.
The Top 10 ASINs account for 120,000 units and $2,084,400 in July 2026 — 29.3% of unit volume and 24.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Blue Buffalo' on Amazon
July 2026
Is 29.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09K8YYVWV
Blue Buffalo Life Protection Formula Chicken Adult Dry Dog Food, 5 lb | Real Chicken #1 Ingredient, Supports Immunity with Antioxidant-Rich LifeSource Bits, Promotes Healthy Muscle Development
20K
▲ 0.0%vs. prior month
$285.2K
latest month
12-month trend
B003P9XG22
Blue Buffalo Health Bars Bacon Egg & Cheese Dog Biscuits, 16 oz | Oven-Baked, Crunchy Texture, No Chicken By-Product, Corn, Wheat, or Soy
20K
▲ 100.0%vs. prior month
$99.6K
latest month
12-month trend
B09K9FDLFN
Blue Buffalo Life Protection Formula Chicken Small Breed Dry Dog Food, 5 lb | Real Chicken #1 Ingredient, Antioxidant-Rich LifeSource Bits, Supports Higher Energy Needs, Formulated for Small Breed Dogs
10K
▼ 50.0%vs. prior month
$174.8K
latest month
12-month trend
B0009YUGAG
Blue Buffalo Life Protection Formula Chicken Adult Dry Dog Food, 15 lb | Real Chicken #1 Ingredient, Supports Immunity with Antioxidant-Rich LifeSource Bits, Promotes Healthy Muscle Development
10K
▲ 0.0%vs. prior month
$399.7K
latest month
12-month trend
B0009YWKUA
Blue Buffalo Life Protection Formula Chicken Adult Dry Dog Food, 30 lb | Real Chicken #1 Ingredient, Supports Immunity with Antioxidant-Rich LifeSource Bits, Promotes Healthy Muscle Development
10K
▲ 0.0%vs. prior month
$658K
latest month
12-month trend
B003P9XG9K
Blue Buffalo Health Bars Bananas & Yogurt Dog Biscuits, 16 oz | Oven-Baked, Crunchy Texture, For All Breed Sizes, No Corn, Wheat, or Soy
10K
▲ 0.0%vs. prior month
$54.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Trending Blue Buffalo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B083256F9B booked 10K units at $6.98, with ▲ 25.0% MoM change. On the growth side, B07XTKTPTH leads positive momentum with ▲ 133.3% MoM growth on 7K units, with B003P9XG22 close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B083256F9B
Blue Buffalo Bursts Chicken Crunchy & Creamy Cat Treats, 12 oz | Real Chicken First, Crunchy Shell with Creamy Center, No Chicken By-Product, Corn, Wheat, or Soy
Price
$6.98
Rating
4.7
Reviews
4.5K
Latest month sales
B07XTKTPTH
Blue Buffalo Delectables Variety Pack Dog Food Topper, 3 oz, 12 ct | Grain-Free, Chicken & Beef Recipes, Real Meat Cuts in Gravy, Single-Serve Pouches
Price
$18.94
Rating
4.6
Reviews
5K
Latest month sales
B003P9XG22
Blue Buffalo Health Bars Bacon Egg & Cheese Dog Biscuits, 16 oz | Oven-Baked, Crunchy Texture, No Chicken By-Product, Corn, Wheat, or Soy
Unlock to view ASIN details and product titles
Price
$4.98
Rating
4.7
Reviews
19.3K
Latest month sales
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