Victor Dog Food Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Victor Dog Food sales on Amazon US totaled 350,900 units in July 2026 (▼ 5.4% vs. the prior month), generating an estimated $12,118,081 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.0% of unit volume and 41.0% of revenue, while a typical listing is priced at $43.91. The keyword itself pulled 22,497 Amazon queries over the same period (▲ 3.3% MoM).
Zooming out to the 12-month window ending July 2026, the victor dog food Top 50 moved 3,968,650 units and $145,190,818 in cumulative sales — an average of 330,721 units and $12,099,235 per month. Monthly throughput topped out at 370,800 units in June 2026 and dipped to 202,200 in May 2026, leaving the latest reading 8.9% higher than August 2025.
Victor Dog Food Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
350.9K
▼ 5.4% MoM
Monthly Revenue 2026/07
$12.1M
▼ 7.8% MoM
Top 10 Market Share 2026/07
57.0%
Victor Dog Food Market Share & Sales Concentration on Amazon US — July 2026
The most-sold victor dog food listing on Amazon US in July 2026 is ASIN B08P2D95G8 (Brand: Pur Luv), which sold 60,000 units at $14.09 apiece — equal to 17.1% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 200,000 units and $4,963,000 in July 2026 — 57.0% of unit volume and 41.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Victor Dog Food' on Amazon
July 2026
Is 57.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B08P2D95G8
Pur Luv Chicken Jerky Dog Treats, Made with 100% Real Chicken Breast, 16 Ounces, Healthy, Easily Digestible, Long-Lasting, High Protein, Satisfies Dog's Urge to Chew
60K
▲ 20.0%vs. prior month
$718.8K
latest month
12-month trend
B000I82DTU
Milk-Bone Original Medium Dog Biscuits, 10 lb Box | 280+ treats, classic meaty taste, crunchy dog treats for dogs 20-50lbs, 15% protein, 12 vitamins & minerals, made in the USA
40K
▲ 0.0%vs. prior month
$599.2K
latest month
12-month trend
B009IOCCD2
Purina ONE Lamb and Rice Dry Dog Food, 31.1 lb Bag | Natural recipe with real lamb as the first ingredient, and a microbiome balance with prebiotic fiber for gut & immune support
20K
▲ 0.0%vs. prior month
$968K
latest month
12-month trend
B071J1BFTX
Cesar Classic Loaf in Sauce Wet Dog Food, Meaty Selects, 3.5 oz, 36 Count | Real meat #1 ingredient, no fillers or artificial flavors, formulated without grains, easy to digest, easy peel trays
20K
▼ 33.3%vs. prior month
$696.4K
latest month
12-month trend
B09K9FDLFN
Blue Buffalo Life Protection Formula Chicken Small Breed Dry Dog Food, 5 lb | Real Chicken #1 Ingredient, Antioxidant-Rich LifeSource Bits, Supports Higher Energy Needs, Formulated for Small Breed Dogs
10K
▼ 50.0%vs. prior month
$174.8K
latest month
12-month trend
B0CTHM86NC
Milk-Bone Dunkin’ Vanilla Glaze Flavor Dog Biscuits, 8 Oz. | Vanilla glaze flavor with other natural flavors, Donut-inspired dog treats
10K
▲ 0.0%vs. prior month
$35.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Victor Dog Food Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Pur Luv is the best-performing victor dog food brand in July 2026, moving 60,000 units across 1 ASIN for 30.0% of Top 10 volume. Milk-Bone follows with 50,000 units (25.0%), ahead of Purina ONE on 30,000 units (15.0%).
With 6 brands splitting the Top 10 and 70.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.52 to $32.63, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pur Luv
1 ASIN in Top 10
30.0%
Units
60K
Revenue
$718.8K
Avg. price
$14.09
B08P2D95G8
$14.09·★4.6·13.6K revsPur Luv Chicken Jerky Dog Treats, Made with 100% Real Chicken Breast, 16 Ounces, Healthy, Easily Digestible, Long-Lasting, High Protein, Satisfies Dog's Urge to Chew
Units sold60K
Milk-Bone
2 ASINs in Top 10
25.0%
Units
50K
Revenue
$634.8K
Avg. price
$9.52
B000I82DTU
$14.97·★4.8·81.8K revsMilk-Bone Original Medium Dog Biscuits, 10 lb Box | 280+ treats, classic meaty taste, crunchy dog treats for dogs 20-50lbs, 15% protein, 12 vitamins & minerals, made in the USA
Units sold40KB0CTHM86NC
$4.06·★4.6·6K revsMilk-Bone Dunkin’ Vanilla Glaze Flavor Dog Biscuits, 8 Oz. | Vanilla glaze flavor with other natural flavors, Donut-inspired dog treats
Units sold10K
Purina ONE
2 ASINs in Top 10
15.0%
Units
30K
Revenue
$1.1M
Avg. price
$32.63
B009IOCCD2
$48.98·★4.6·15.7K revsPurina ONE Lamb and Rice Dry Dog Food, 31.1 lb Bag | Natural recipe with real lamb as the first ingredient, and a microbiome balance with prebiotic fiber for gut & immune support
Units sold20KB0000AH3QT
$16.28·★4.7·11.2K revsPurina ONE Chicken & Rice Formula Dry Dog Food, 8 lb Bag | High protein dog food with a microbiome balance and SmartBlend of ingredients like prebiotic fiber for gut and immune support
Units sold10K
Trending Victor Dog Food Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0BTMZPNC7 leads positive momentum with ▲ 122.2% MoM growth on 2K units, with B000WFIYQU close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BTMZPNC7
Purina Pro Plan Sensitive Skin & Stomach Dry Dog Food, Salmon, 4 lb Bag | Real Salmon & Rice Formula, with prebiotic fiber, easily digestible with omega-6 fatty acids for a healthy skin and coat
Price
$20.68
Rating
4.7
Reviews
1.8K
Latest month sales
B000WFIYQU
DIAMOND Puppy High Protein Dry Dog Food, Chicken Protein, 40lb | Puppy, Adult & Senior Dogs | DHA for Proper Brain & Vision Development | Guaranteed Probiotics for Digestive Support
Price
$43.99
Rating
4.6
Reviews
6.8K
Latest month sales
B0FT5J7BM7
Blue Buffalo Homestyle Recipe Variety Pack Wet Dog Food, 12.5 oz, 6 ct | Turkey & Lamb (3 of Each), No Chicken By-Product, Corn, Wheat, or Soy
Unlock to view ASIN details and product titles
Price
$17.58
Rating
4.6
Reviews
167
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this victor dog food report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card