Blue Black Hair Dye Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Blue Black Hair Dye sales on Amazon US totaled 71,800 units in July 2026 (▼ 6.9% vs. the prior month), generating an estimated $976,770 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.1% of unit volume and 64.1% of revenue, while a typical listing is priced at $13.69. The keyword itself pulled 19,072 Amazon queries over the same period (▲ 10.2% MoM).
Zooming out to the 12-month window ending July 2026, the blue black hair dye Top 50 moved 772,300 units and $10,547,514 in cumulative sales — an average of 64,358 units and $878,960 per month. Monthly throughput topped out at 77,100 units in June 2026 and dipped to 43,950 in May 2026, leaving the latest reading 21.5% higher than August 2025.
Blue Black Hair Dye Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
71.8K
▼ 6.9% MoM
Monthly Revenue 2026/07
$976.8K
▼ 7.4% MoM
Top 10 Market Share 2026/07
64.1%
Blue Black Hair Dye Market Share & Sales Concentration on Amazon US — July 2026
The most-sold blue black hair dye listing on Amazon US in July 2026 is ASIN B08PVHXKG3 (Brand: Yexixsr), which sold 10,000 units at $5.99 apiece — equal to 13.9% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 46,000 units and $625,790 in July 2026 — 64.1% of unit volume and 64.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Blue Black Hair Dye' on Amazon
July 2026
Is 64.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08PVHXKG3
Yexixsr 5Pcs Hair Bleach Kit, Hair Dye Brush, Hair Color Bowl, Clip | Professional Salon Hair Coloring Products for Hair Highlighting and Hair Bleaching at Home
10K
▲ 0.0%vs. prior month
$59.9K
latest month
12-month trend
B0BZ45SNLR
Bablabear Black Hair Dye Shampoo for Gray Hair,Hair Color Shampoo for Women and Men, Grey Coverage.
9K
▼ 10.0%vs. prior month
$196.7K
latest month
12-month trend
B01829EORK
Schwarzkopf Color ULTÎME® 1.4 Sapphire Black Permanent Hair Dye | Covers grays for vivid color, Diamond brilliance shine, Fade-resistant up to 10 weeks, Suitable for all textures
6K
▼ 14.3%vs. prior month
$59.9K
latest month
12-month trend
B00008US2X
Garnier Nutrisse Ultra Crème Hair Color, Permanent Hair Dye with 100% Gray Coverage, Vegan & Cruelty-Free, 10 Black (Licorice), 1 Count
5K
▼ 16.7%vs. prior month
$43.9K
latest month
12-month trend
B0DNTXB6BR
Revlon ColorSilk with Bond Repair Hair Color, 10 Black, 3pk | Permanent hair color with 100% gray coverage; ammonia free hair dye with bond repair complex and vegan keratin. 3 pack.
5K
▲ 0.0%vs. prior month
$76.8K
latest month
12-month trend
B003TZUXIW
AGE beautiful Permanent Hair Color Cream, 100% Gray Coverage Hair Dye with Biotin Anti-Aging Formula for Fuller, Thicker Hair, Professional Salon Quality
3K
▼ 25.0%vs. prior month
$36K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Blue Black Hair Dye Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Yexixsr is the best-performing blue black hair dye brand in July 2026, moving 10,000 units across 1 ASIN for 22.7% of Top 10 volume. Bablabear follows with 9,000 units (20.5%), ahead of Schwarzkopf on 6,000 units (13.6%).
Volume is spread across 9 brands, with the top three holding 56.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.99 to $22.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Yexixsr
1 ASIN in Top 10
22.7%
Units
10K
Revenue
$59.9K
Avg. price
$5.99
B08PVHXKG3
$5.99·★4.7·15.5K revsYexixsr 5Pcs Hair Bleach Kit, Hair Dye Brush, Hair Color Bowl, Clip | Professional Salon Hair Coloring Products for Hair Highlighting and Hair Bleaching at Home
Units sold10K
Bablabear
1 ASIN in Top 10
20.5%
Units
9K
Revenue
$196.7K
Avg. price
$22.98
B0BZ45SNLR
$22.98·★4.3·9K revsBablabear Black Hair Dye Shampoo for Gray Hair,Hair Color Shampoo for Women and Men, Grey Coverage.
Units sold9K
Schwarzkopf
1 ASIN in Top 10
13.6%
Units
6K
Revenue
$59.9K
Avg. price
$9.99
B01829EORK
$9.99·★4.6·5.4K revsSchwarzkopf Color ULTÎME® 1.4 Sapphire Black Permanent Hair Dye | Covers grays for vivid color, Diamond brilliance shine, Fade-resistant up to 10 weeks, Suitable for all textures
Units sold6K
Trending Blue Black Hair Dye Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CGXDYLGS booked 2K units at $19.99, with ▲ 100.0% MoM change. On the growth side, B07C4P3VS2 leads positive momentum with ▲ 150.0% MoM growth on 1K units, with B01829ELLO close behind at ▲ 50.0% MoM on 900 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CGXDYLGS
Black Hair Dye Shampoo 3 in 1 Champu Para Canas for Gray Hair Coverage, Natural and Herbal Color Shampoo for Women
Price
$19.99
Rating
4.5
Reviews
1.3K
Latest month sales
B07C4P3VS2
Splat Midnight Indigo Semi Permanent Hair Dye Kit, 1 Application | With Deep Reconstructor Conditioner, Lasts 30 Washes, No Bleach Required, Vegan & Cruelty Free Hair Color
Price
$9.79
Rating
3.5
Reviews
552
Latest month sales
B01829ELLO
Schwarzkopf Keratin Color® 1.1 Midnight Black Permanent Hair Dye | Even color for grays, Strengthens strands, Softens texture, Deep nourishing effect, Bond Enforcing System
Unlock to view ASIN details and product titles
Price
$11.97
Rating
4.6
Reviews
1.8K
Latest month sales
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