Black Rifle Coffee K Cup Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Black Rifle Coffee K Cup sales on Amazon US totaled 309,000 units in July 2026 (▼ 12.2% vs. the prior month), generating an estimated $11,032,990 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.0% of unit volume and 59.5% of revenue, while a typical listing is priced at $33.49. The keyword itself pulled 38,377 Amazon queries over the same period (▲ 12.9% MoM).
Zooming out to the 12-month window ending July 2026, the black rifle coffee k cup Top 50 moved 3,891,050 units and $139,838,585 in cumulative sales — an average of 324,254 units and $11,653,215 per month. Monthly throughput topped out at 375,700 units in November 2025 and dipped to 212,500 in May 2026, leaving the latest reading 6.2% higher than August 2025.
Black Rifle Coffee K Cup Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
309K
▼ 12.2% MoM
Monthly Revenue 2026/07
$11M
▼ 14.3% MoM
Top 10 Market Share 2026/07
55.0%
Black Rifle Coffee K Cup Market Share & Sales Concentration on Amazon US — July 2026
The most-sold black rifle coffee k cup listing on Amazon US in July 2026 is ASIN B01N2KFHRS (Brand: Peet's Coffee), which sold 50,000 units at $44.77 apiece — equal to 16.2% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 170,000 units and $6,562,000 in July 2026 — 55.0% of unit volume and 59.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Black Rifle Coffee K Cup' on Amazon
July 2026
![Quick & Clean [6-Pack] Keurig Cleaning Pods - K Cup Cleaner Pod For Keurig - 2.0 Coffee Machine Compatible, Removes Stains, Non-Toxic and Eco-Friendly (ASIN B074CK3QSH), rank #9 by monthly sales volume for 'Black Rifle Coffee K Cup' on Amazon](https://m.media-amazon.com/images/I/91aUMnWFt1L._AC_UY512_.jpg)
Is 55.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01N2KFHRS
Peet's Coffee Coffee Pods, Dark Roast, Major Dickason's Blend, 75 K Cups
50K
▲ 0.0%vs. prior month
$1.9M
latest month
12-month trend
B00I08JAYG
The Original Donut Shop Regular Keurig Single-Serve K-Cup Pods, Medium Roast Coffee, 72 Count
20K
▼ 33.3%vs. prior month
$774.2K
latest month
12-month trend
B00TY15GO6
McCafe Premium Roast Coffee, Single Serve Keurig K-Cup Pods, Medium Roast, 84 Count
20K
▲ 100.0%vs. prior month
$866.6K
latest month
12-month trend
B00XA1075Y
Dunkin’ Original Blend Medium Roast Coffee, Keurig K-Cup Pods, 60 Count | 6 boxes of 10 single serve coffee pods each, Rich & smooth flavor, Made with arabica coffee, Shelf stable, SNAP EBT eligible
20K
▼ 33.3%vs. prior month
$739.2K
latest month
12-month trend
B07YF4FNL1
Dunkin’ Original Blend Medium Roast Coffee, Keurig K-Cup Pods, 88 Count | 4 boxes of 22 single serve coffee pods each, Rich & smooth flavor, Made with arabica coffee, Shelf stable, SNAP EBT eligible
10K
▲ 0.0%vs. prior month
$498.6K
latest month
12-month trend
B007TJGZ54
Green Mountain Coffee Roasters Breakfast Blend Single-Serve Keurig K-Cup Pods, Light Roast Coffee, 96 Count
10K
▼ 50.0%vs. prior month
$476K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Black Rifle Coffee K Cup Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Peet's Coffee is the best-performing black rifle coffee k cup brand in July 2026, moving 50,000 units across 1 ASIN for 29.4% of Top 10 volume. Dunkin' follows with 30,000 units (17.6%), ahead of The Original Donut Shop on 20,000 units (11.8%).
Volume is spread across 8 brands, with the top three holding 58.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $42.73 to $44.77, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Peet's Coffee
1 ASIN in Top 10
29.4%
Units
50K
Revenue
$1.9M
Avg. price
$44.77
B01N2KFHRS
$44.77·★4.7·45.7K revsPeet's Coffee Coffee Pods, Dark Roast, Major Dickason's Blend, 75 K Cups
Units sold50K
Dunkin'
2 ASINs in Top 10
17.6%
Units
30K
Revenue
$1.2M
Avg. price
$43.30
B00XA1075Y
$40.17·★4.7·28.5K revsDunkin’ Original Blend Medium Roast Coffee, Keurig K-Cup Pods, 60 Count | 6 boxes of 10 single serve coffee pods each, Rich & smooth flavor, Made with arabica coffee, Shelf stable, SNAP EBT eligible
Units sold20KB07YF4FNL1
$46.43·★4.8·22.3K revsDunkin’ Original Blend Medium Roast Coffee, Keurig K-Cup Pods, 88 Count | 4 boxes of 22 single serve coffee pods each, Rich & smooth flavor, Made with arabica coffee, Shelf stable, SNAP EBT eligible
Units sold10K
The Original Donut Shop
1 ASIN in Top 10
11.8%
Units
20K
Revenue
$774.2K
Avg. price
$42.73
B00I08JAYG
$42.73·★4.7·77.4K revsThe Original Donut Shop Regular Keurig Single-Serve K-Cup Pods, Medium Roast Coffee, 72 Count
Units sold20K
Trending Black Rifle Coffee K Cup Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B00TY15GO6 leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B09ZRQZBR3 close behind at ▲ 40.0% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00TY15GO6
McCafe Premium Roast Coffee, Single Serve Keurig K-Cup Pods, Medium Roast, 84 Count
Price
$33.94
Rating
4.7
Reviews
58.4K
Latest month sales
B09ZRQZBR3
Starbucks K-Cup Coffee Pods, Pike Place Roast, 22 Count | 100% Arabica K-Cup pods for Keurig brewers; Pike Place Roast medium roast; 1 box, 22 pods
Price
$16.97
Rating
4.7
Reviews
39.7K
Latest month sales
B0829F7LLP
Black Rifle Coffee Medium Roast K Cup Coffee Freedom Blend 12 Count | Veteran Founded, 100% Arabica, chocolate & vanilla, Fits All Keurig Models, coffee pods, keurig
Unlock to view ASIN details and product titles
Price
$11.99
Rating
4.6
Reviews
1.2K
Latest month sales
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