Multivitamin For Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Multivitamin For Women sales on Amazon US totaled 907,000 units in July 2026 (▼ 15.6% vs. the prior month), generating an estimated $24,325,930 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.9% of unit volume and 57.8% of revenue, while a typical listing is priced at $24.28. The keyword itself pulled 326,876 Amazon queries over the same period (▲ 20.5% MoM).
Zooming out to the 12-month window ending July 2026, the multivitamin for women Top 50 moved 11,318,900 units and $304,397,590 in cumulative sales — an average of 943,242 units and $25,366,466 per month. Monthly throughput topped out at 1,077,000 units in January 2026 and dipped to 585,000 in May 2026, leaving the latest reading 1.6% lower than August 2025.
Multivitamin For Women Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
907K
▼ 15.6% MoM
Monthly Revenue 2026/07
$24.3M
▼ 16.8% MoM
Top 10 Market Share 2026/07
52.9%
Multivitamin For Women Market Share & Sales Concentration on Amazon US — July 2026
The most-sold multivitamin for women listing on Amazon US in July 2026 is ASIN B0D5FZGY8W (Brand: O Positiv), which sold 100,000 units at $28.97 apiece — equal to 11.0% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 480,000 units and $14,051,700 in July 2026 — 52.9% of unit volume and 57.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Multivitamin For Women' on Amazon
July 2026
Is 52.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0D5FZGY8W
URO Vaginal Probiotics for Odor, Flora & pH Balance – 30-Day Supply
100K
▲ 0.0%vs. prior month
$2.9M
latest month
12-month trend
B00Y8MP4G6
Garden of Life Once Daily Dr. Formulated Probiotics for Women 50 Billion CFU 16 Probiotic Strains with Organic Prebiotics for Digestive, Vaginal & Immune Health, Dairy Free, Shelf Stable 30 Capsules
90K
▼ 10.0%vs. prior month
$2.4M
latest month
12-month trend
B09KCCVL9V
Centrum Silver Women's Multivitamin for Women 50 and Over, 200 Tablets | Contains Vitamin D3, B Vitamins, Calcium, and Antioxidants, Non-GMO Ingredients, Supports Memory and Cognition, GLP-1 Support
40K
▲ 33.3%vs. prior month
$732.4K
latest month
12-month trend
B00FOTMGTU
THORNE Basic Nutrients 2/Day, Vitamin & Mineral Formula, 60 Capsules | Comprehensive Daily Multi-Vitamin with Optimal Bioavailability, Gluten, Dairy & Soy-Free, NSF Contents Certified
40K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B07BXVFC32
Nature Made Prenatal Vitamins for Women with Folic Acid + DHA, 110 Softgels | Prenatal Vitamin and Mineral Supplement for Daily Nutritional Support, With Folic Acid and 19 Other Nutrients, 110 Day Supply
40K
▼ 20.0%vs. prior month
$791.6K
latest month
12-month trend
B09W363MVD
Ritual Women's Prenatal Multivitamins - 60 Capsules - 30 Servings | Clinical-Backed - Key Essential Vitamins and Minerals to Support Mom and Baby During Pregnancy* - Choline - Vegan - Citrus
40K
▲ 0.0%vs. prior month
$1.6M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Multivitamin For Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
O Positiv is the best-performing multivitamin for women brand in July 2026, moving 100,000 units across 1 ASIN for 20.8% of Top 10 volume. Garden of Life follows with 90,000 units (18.8%), ahead of THORNE on 70,000 units (14.6%).
Volume is spread across 9 brands, with the top three holding 54.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $28.97 to $36.50, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
O Positiv
1 ASIN in Top 10
20.8%
Units
100K
Revenue
$2.9M
Avg. price
$28.97
B0D5FZGY8W
$28.97·★4.6·37.6K revsURO Vaginal Probiotics for Odor, Flora & pH Balance – 30-Day Supply
Units sold100K
Garden of Life
1 ASIN in Top 10
18.8%
Units
90K
Revenue
$2.4M
Avg. price
$29.89
B00Y8MP4G6
$29.89·★4.6·60.2K revsGarden of Life Once Daily Dr. Formulated Probiotics for Women 50 Billion CFU 16 Probiotic Strains with Organic Prebiotics for Digestive, Vaginal & Immune Health, Dairy Free, Shelf Stable 30 Capsules
Units sold90K
THORNE
2 ASINs in Top 10
14.6%
Units
70K
Revenue
$2.5M
Avg. price
$36.50
B00FOTMGTU
$36.00·★4.3·7.5K revsTHORNE Basic Nutrients 2/Day, Vitamin & Mineral Formula, 60 Capsules | Comprehensive Daily Multi-Vitamin with Optimal Bioavailability, Gluten, Dairy & Soy-Free, NSF Contents Certified
Units sold40KB00O59SH3E
$37.00·★4.3·6.6K revsTHORNE Basic Prenatal, Includes Active Folate, Choline & Iron, 90 Capsules | Comprehensive Daily Multi-Vitamin for Pregnant & Nursing Women, Gluten, Dairy & Soy-Free, NSF Contents Certified
Units sold30K
Trending Multivitamin For Women Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00O59SH3E booked 30K units at $37.00, with ▲ 0.0% MoM change. On the growth side, B09PGKQ6Q1 leads positive momentum with ▲ 100.0% MoM growth on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00O59SH3E
THORNE Basic Prenatal, Includes Active Folate, Choline & Iron, 90 Capsules | Comprehensive Daily Multi-Vitamin for Pregnant & Nursing Women, Gluten, Dairy & Soy-Free, NSF Contents Certified
Price
$37.00
Rating
4.3
Reviews
6.6K
Latest month sales
B07H8LBDTG
OLLY Women's Multivitamin, Supports Overall Wellness,* Biotin - 130 Count
Price
$15.97
Rating
4.6
Reviews
47.7K
Latest month sales
B09PGKQ6Q1
MARYRUTH'S Liquid Morning Multivitamin for Women, Men & Kids, 15 Servings | For Women, Men & Kids
Unlock to view ASIN details and product titles
Price
$16.46
Rating
4.5
Reviews
39.2K
Latest month sales
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