Biotin And Collagen Supplements Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Biotin And Collagen Supplements sales on Amazon US totaled 470,000 units in July 2026 (▼ 7.7% vs. the prior month), generating an estimated $9,562,370 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.2% of unit volume and 48.9% of revenue, while a typical listing is priced at $22.00. The keyword itself pulled 17,055 Amazon queries over the same period (▼ 0.9% MoM).
Zooming out to the 12-month window ending July 2026, the biotin and collagen supplements Top 50 moved 5,137,150 units and $100,895,257 in cumulative sales — an average of 428,096 units and $8,407,938 per month. Monthly throughput topped out at 509,000 units in June 2026 and dipped to 281,000 in May 2026, leaving the latest reading 13.8% higher than August 2025.
Biotin And Collagen Supplements Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
470K
▼ 7.7% MoM
Monthly Revenue 2026/07
$9.6M
▼ 4.9% MoM
Top 10 Market Share 2026/07
53.2%
Biotin And Collagen Supplements Market Share & Sales Concentration on Amazon US — July 2026
The most-sold biotin and collagen supplements listing on Amazon US in July 2026 is ASIN B009SZXM4E (Brand: Nature's Bounty), which sold 40,000 units at $7.99 apiece — equal to 8.5% of every unit tracked in this report.
The Top 10 ASINs account for 250,000 units and $4,677,500 in July 2026 — 53.2% of unit volume and 48.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Biotin And Collagen Supplements' on Amazon
July 2026
Is 53.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B009SZXM4E
Nature's Bounty Biotin Hair Skin and Nails Vitamins, 120 Softgels | Supports Healthy Hair, Skin and Nails, 10,000mcg
40K
▼ 20.0%vs. prior month
$328.4K
latest month
12-month trend
B09RKDGYJD
Biotin, Collagen, Hyaluronic Acid & Keratin - Hair Growth Support - 60 Caps | Hair, Skin & Nails Vitamins - Clinically Tested Supplement for Men & Women - 25000mcg Vitamins B1, B2, B3, B6 & B7
40K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B0072F8D7S
Nature's Bounty Advanced Hair, Skin & Nails, 150 Rapid Release Softgels | Argan-Infused Vitamin Supplement with Biotin and Hyaluronic Acid, 50 Total Servings
40K
▼ 20.0%vs. prior month
$419.6K
latest month
12-month trend
B07WZVX3L1
Vital Vitamins Multi Collagen Peptides Complex for Women & Men, 150 Pills | Supports Skin, Hair & Nails, 5 Collagen Types I II III V & X, Grass-Fed Non-GMO Collagen Supplements
30K
▲ 0.0%vs. prior month
$701.1K
latest month
12-month trend
B0DJDQCJX2
Creatine for Women | Creatine Monohydrate + BCAA Powder Myo-Inositol Collagen Biotin Hyaluronic Acid Folate L Glutamine Vitamin D3 Iron Zinc D-Chiro-Maca Digestion Shelf Builder By Clean Nutra
30K
▲ 50.0%vs. prior month
$936.3K
latest month
12-month trend
B08FNKSPD2
Nature Made Collagen Gummies with Vitamin C and Zinc, 60 Gummies | Hydrolyzed Collagen Peptides for Women and Men, Healthy Skin Support Supplement with Biotin, Lemon Flavor, 60 Day Supply
20K
▼ 33.3%vs. prior month
$206.8K
latest month
12-month trend
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Best Biotin And Collagen Supplements Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nature's Bounty is the best-performing biotin and collagen supplements brand in July 2026, moving 80,000 units across 2 ASINs for 32.0% of Top 10 volume. NUTRAHARMONY follows with 40,000 units (16.0%), ahead of Vital Vitamins on 30,000 units (12.0%).
With 9 brands splitting the Top 10 and 60.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.70 to $25.19, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nature's Bounty
2 ASINs in Top 10
32.0%
Units
80K
Revenue
$748K
Avg. price
$9.70
B009SZXM4E
$7.99·★4.7·122.3K revsNature's Bounty Biotin Hair Skin and Nails Vitamins, 120 Softgels | Supports Healthy Hair, Skin and Nails, 10,000mcg
Units sold40KB0072F8D7S
$11.40·★4.6·72.4K revsNature's Bounty Advanced Hair, Skin & Nails, 150 Rapid Release Softgels | Argan-Infused Vitamin Supplement with Biotin and Hyaluronic Acid, 50 Total Servings
Units sold40K
NUTRAHARMONY
1 ASIN in Top 10
16.0%
Units
40K
Revenue
$1.1M
Avg. price
$25.19
B09RKDGYJD
$25.19·★4.5·17.9K revsBiotin, Collagen, Hyaluronic Acid & Keratin - Hair Growth Support - 60 Caps | Hair, Skin & Nails Vitamins - Clinically Tested Supplement for Men & Women - 25000mcg Vitamins B1, B2, B3, B6 & B7
Units sold40K
Vital Vitamins
1 ASIN in Top 10
12.0%
Units
30K
Revenue
$701.1K
Avg. price
$23.95
B07WZVX3L1
$23.95·★4.6·52.8K revsVital Vitamins Multi Collagen Peptides Complex for Women & Men, 150 Pills | Supports Skin, Hair & Nails, 5 Collagen Types I II III V & X, Grass-Fed Non-GMO Collagen Supplements
Units sold30K
Trending Biotin And Collagen Supplements Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01AMJCHB8 booked 10K units at $9.99, with ▲ 25.0% MoM change. On the growth side, B0DJG2BHNJ leads positive momentum with ▲ 66.7% MoM growth on 10K units, with B0DJG2C9F5 close behind at ▲ 60.0% MoM on 8K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01AMJCHB8
Nutricost Biotin (Vitamin B7) 10,000mcg (10mg), 240 Capsules, Quick Release | Vegan, Gluten Free, GMO-Free
Price
$9.99
Rating
4.7
Reviews
18.6K
Latest month sales
B0DJG2BHNJ
Nature's Bounty Optimal Solutions Hair, Skin & Nails Pectin Gummies | 2500mcg Biotin Per 2 Gummies, No Stick Gummy, Vegetarian Formula, Strawberry Flavor, 200 count, 100 Total Servings
Price
$24.27
Rating
4.7
Reviews
3.1K
Latest month sales
B0DJG2C9F5
Nature's Bounty Optimal Solutions Hair, Skin & Nail Collagen Pectin Gummies | 100mg Collagen and 2,500mcg Biotin Per Serving, No Stick Gummy, Tropical Citrus Flavor, 200 Count, 100 Total Servings
Unlock to view ASIN details and product titles
Price
$29.98
Rating
4.7
Reviews
1.6K
Latest month sales
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