Vitamin E 400 Iu Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Vitamin E 400 Iu sales on Amazon US totaled 85,100 units in July 2026 (▼ 10.2% vs. the prior month), generating an estimated $1,396,277 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.3% of unit volume and 50.6% of revenue, while a typical listing is priced at $20.44. The keyword itself pulled 16,896 Amazon queries over the same period (▲ 6.2% MoM).
Zooming out to the 12-month window ending July 2026, the vitamin e 400 iu Top 50 moved 1,063,250 units and $17,277,696 in cumulative sales — an average of 88,604 units and $1,439,808 per month. Monthly throughput topped out at 97,400 units in November 2025 and dipped to 53,150 in May 2026, leaving the latest reading 11.2% lower than August 2025.
Vitamin E 400 Iu Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
85.1K
▼ 10.2% MoM
Monthly Revenue 2026/07
$1.4M
▼ 7.7% MoM
Top 10 Market Share 2026/07
62.3%
Vitamin E 400 Iu Market Share & Sales Concentration on Amazon US — July 2026
The most-sold vitamin e 400 iu listing on Amazon US in July 2026 is ASIN B002QMB57C (Brand: Nature's Bounty), which sold 10,000 units at $7.88 apiece — equal to 11.8% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 53,000 units and $706,030 in July 2026 — 62.3% of unit volume and 50.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Vitamin E 400 Iu' on Amazon
July 2026
Is 62.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B002QMB57C
Nature's Bounty Vitamin E 1000 IU Softgels, 60 Count | Supports Antioxidant Health & Immune System, 1 Serving per Day, No Gluten
10K
▲ 0.0%vs. prior month
$78.3K
latest month
12-month trend
B0002VG3PS
Nature Made Vitamin E 180 mg (400 IU) dl-Alpha, 180 Softgels | Dietary Supplement for Antioxidant and Skin Support, Vitamin E Supports a Healthy Immune System, 180 Day Supply
8K
▼ 11.1%vs. prior month
$111.2K
latest month
12-month trend
B00008I8NN
Nature Made Vitamin E 180 mg (400 IU) dl-Alpha, 300 Softgels | Dietary Supplement for Antioxidant and Skin Support, Vitamin E Supports a Healthy Immune System, 300 Day Supply
8K
▼ 20.0%vs. prior month
$154.6K
latest month
12-month trend
B0CPLF58RC
NatureWise Vitamin E 400 IU Softgels (180mg DL-Alpha) - Dairy, Gluten & Soy Free - Non-GMO Antioxidant-Rich Dietary Supplement for Skin, Heart, and Immune Health Support - 4-Month Supply, 120 Count
5K
▼ 28.6%vs. prior month
$48.7K
latest month
12-month trend
B07BFSFCDS
Amazon Elements Vitamin E, 400 IU, 100 Softgels, 100 days of supply (Packaging may vary)
4K
▲ 0.0%vs. prior month
$35.8K
latest month
12-month trend
B0001VURB0
Solgar Vitamin E 268 MG (400 IU) (d-Alpha Tocopherol & Mixed Tocopherols), 100 Softgels - Supports Immune System & Skin Nutrition - Natural Antioxidant - Gluten Free, Dairy Free - 100 Servings
4K
▼ 33.3%vs. prior month
$55K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Vitamin E 400 Iu Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nature Made is the best-performing vitamin e 400 iu brand in July 2026, moving 19,000 units across 3 ASINs for 35.8% of Top 10 volume. Nature's Bounty follows with 10,000 units (18.9%), ahead of NatureWise on 9,000 units (17.0%).
With 6 brands splitting the Top 10 and 71.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.42 to $13.48, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nature Made
3 ASINs in Top 10
35.8%
Units
19K
Revenue
$289.7K
Avg. price
$13.48
B0002VG3PS
$13.89·★4.8·37.7K revsNature Made Vitamin E 180 mg (400 IU) dl-Alpha, 180 Softgels | Dietary Supplement for Antioxidant and Skin Support, Vitamin E Supports a Healthy Immune System, 180 Day Supply
Units sold8KB00008I8NN
$19.12·★4.8·37.7K revsNature Made Vitamin E 180 mg (400 IU) dl-Alpha, 300 Softgels | Dietary Supplement for Antioxidant and Skin Support, Vitamin E Supports a Healthy Immune System, 300 Day Supply
Units sold8KB0012DENSE
$7.44·★4.8·4.7K revsNature Made Vitamin E 180 mg (400 IU) dl-Alpha, 100 Softgels | Dietary Supplement for Antioxidant and Skin Support, Vitamin E Supports a Healthy Immune System, 100 Day Supply
Units sold3K
Nature's Bounty
1 ASIN in Top 10
18.9%
Units
10K
Revenue
$78.3K
Avg. price
$7.88
B002QMB57C
$7.88·★4.7·15.3K revsNature's Bounty Vitamin E 1000 IU Softgels, 60 Count | Supports Antioxidant Health & Immune System, 1 Serving per Day, No Gluten
Units sold10K
NatureWise
2 ASINs in Top 10
17.0%
Units
9K
Revenue
$80.7K
Avg. price
$7.42
B0CPLF58RC
$8.05·★4.7·7.1K revsNatureWise Vitamin E 400 IU Softgels (180mg DL-Alpha) - Dairy, Gluten & Soy Free - Non-GMO Antioxidant-Rich Dietary Supplement for Skin, Heart, and Immune Health Support - 4-Month Supply, 120 Count
Units sold5KB0CPKVBSFR
$6.79·★4.7·7.1K revsNatureWise Vitamin E 400 IU Softgels (180mg DL-Alpha) - Dairy, Gluten, and Soy Free, Non-GMO Antioxidant Dietary Supplement for Skin, Heart, Eye, and Immune Health Support - 2-Month Supply, 60 Count
Units sold4K
Trending Vitamin E 400 Iu Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B001F0R6AQ leads positive momentum with ▲ 400.0% MoM growth on 1K units, with B0013OSMC0 close behind at ▲ 350.0% MoM on 900 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B001F0R6AQ
NOW Supplements, Vitamin E-400 IU, D-Alpha Tocopheryl, Antioxidant Protection, Softgels, 100 Count (Pack of 1)
Price
$11.60
Rating
4.7
Reviews
3.8K
Latest month sales
B0013OSMC0
NOW Foods Supplements, Vitamin E-400 IU, D-Alpha Tocopheryl, Antioxidant Protection*, 250 Softgels
Price
$19.99
Rating
4.7
Reviews
3.8K
Latest month sales
B0845QRGV5
Micro Ingredients Vitamin E 1000 IU (450 mg) Per Serving, 240 Softgels | Daily Vitamin E Supplement | 4-Month Supply | Non-GMO, Gluten Free
Unlock to view ASIN details and product titles
Price
$19.96
Rating
4.7
Reviews
3.8K
Latest month sales
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