Pens Ballpoint Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pens Ballpoint sales on Amazon US totaled 692,000 units in July 2026 (▲ 57.6% vs. the prior month), generating an estimated $5,867,520 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.4% of unit volume and 54.1% of revenue, while a typical listing is priced at $9.05. The keyword itself pulled 54,458 Amazon queries over the same period (▲ 20.1% MoM).
Zooming out to the 12-month window ending July 2026, the pens ballpoint Top 50 moved 5,522,750 units and $53,050,236 in cumulative sales — an average of 460,229 units and $4,420,853 per month. Monthly throughput topped out at 854,000 units in August 2025 and dipped to 227,800 in May 2026, leaving the latest reading 19.0% lower than August 2025.
Pens Ballpoint Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
692K
▲ 57.6% MoM
Monthly Revenue 2026/07
$5.9M
▲ 36.1% MoM
Top 10 Market Share 2026/07
56.4%
Pens Ballpoint Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pens ballpoint listing on Amazon US in July 2026 is ASIN B006CSPZK4 (Brand: Ticonderoga), which sold 80,000 units at $5.59 apiece — equal to 11.6% of every unit tracked in this report.
The Top 10 ASINs account for 390,000 units and $3,175,900 in July 2026 — 56.4% of unit volume and 54.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pens Ballpoint' on Amazon
July 2026
Is 56.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B006CSPZK4
Ticonderoga Wood-Cased Pencils, Pre-Sharpened | #2 HB Soft, Yellow, 30 Count, Standard Size, High Quality Eraser
80K
▲ 900.0%vs. prior month
$407.2K
latest month
12-month trend
B0CQ6QY3WH
BIC Xtra-Smooth Mechanical Pencils, 0.7 mm Medium Point, 40-Count | No. 2 Lead Resists Smudging and Erases Cleanly, Smooth Reliable Writing, Pastel Barrels, Bulk Pack for Students and Teachers
80K
▲ 700.0%vs. prior month
$595.2K
latest month
12-month trend
B082PN4X5J
Sharpie Gel Gel Pens, Black Barrel, Medium Point (0.7mm), Black Gel Ink, 12 Count - Home, Office, School, Journaling, Writing, Note-Taking, Teacher Supplies
50K
▲ 25.0%vs. prior month
$599.5K
latest month
12-month trend
B000J09CO6
Paper Mate Flair Felt Tip Pens, Medium Point (0.7mm), 12 Count - For Arts & Crafts, Note-Taking, Journaling, School Supplies for Teachers & Students
30K
▲ 50.0%vs. prior month
$217.2K
latest month
12-month trend
B001GAOTSW
PILOT G2 Pens, Premium Refillable and Retractable Rolling Ball Gel Pens, Fine Point, 0.7mm, Black Ink, 12-Pack
30K
▲ 0.0%vs. prior month
$381.6K
latest month
12-month trend
B082PMRSBK
Sharpie S-Gel Retractable Gel Pen, Medium Point, Black Ink, 4/Pack (2096134)
30K
▲ 200.0%vs. prior month
$143.1K
latest month
12-month trend
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Best Pens Ballpoint Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BIC is the best-performing pens ballpoint brand in July 2026, moving 110,000 units across 2 ASINs for 28.2% of Top 10 volume. Sharpie follows with 100,000 units (25.6%), ahead of Ticonderoga on 80,000 units (20.5%).
With 6 brands splitting the Top 10 and 74.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.59 to $10.10, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BIC
2 ASINs in Top 10
28.2%
Units
110K
Revenue
$725.7K
Avg. price
$7.13
B0CQ6QY3WH
$7.49·★4.8·3.9K revsBIC Xtra-Smooth Mechanical Pencils, 0.7 mm Medium Point, 40-Count | No. 2 Lead Resists Smudging and Erases Cleanly, Smooth Reliable Writing, Pastel Barrels, Bulk Pack for Students and Teachers
Units sold80KB0012YVGOW
$6.78·★4.7·71.8K revsBIC Round Stic Xtra Life Ballpoint Pen, Ultra Long Lasting and Consistent Ink Flow, 60-Count in Black Ink
Units sold30K
Sharpie
3 ASINs in Top 10
25.6%
Units
100K
Revenue
$1M
Avg. price
$10.10
B082PN4X5J
$11.99·★4.7·84.3K revsSharpie Gel Gel Pens, Black Barrel, Medium Point (0.7mm), Black Gel Ink, 12 Count - Home, Office, School, Journaling, Writing, Note-Taking, Teacher Supplies
Units sold50KB082PMRSBK
$4.87·★4.7·84.3K revsSharpie S-Gel Retractable Gel Pen, Medium Point, Black Ink, 4/Pack (2096134)
Units sold30KB0FJTJG44G
$13.44·★4.7·1.5K revsSharpie Gel Gel Pens, Medium Point (0.7mm), Assorted Fashion Barrels, Black Ink, 12 Count - Office, Teacher, School Supplies
Units sold20K
Ticonderoga
1 ASIN in Top 10
20.5%
Units
80K
Revenue
$407.2K
Avg. price
$5.59
B006CSPZK4
$5.59·★4.8·50.9K revsTiconderoga Wood-Cased Pencils, Pre-Sharpened | #2 HB Soft, Yellow, 30 Count, Standard Size, High Quality Eraser
Units sold80K
Trending Pens Ballpoint Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B006CSPZK4 booked 80K units at $5.59, with ▲ 900.0% MoM change. On the growth side, B0CQ6QY3WH leads positive momentum with ▲ 700.0% MoM growth on 80K units, with B0FG4MRF8J close behind at ▲ 700.0% MoM on 8K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B006CSPZK4
Ticonderoga Wood-Cased Pencils, Pre-Sharpened | #2 HB Soft, Yellow, 30 Count, Standard Size, High Quality Eraser
Price
$5.59
Rating
4.8
Reviews
50.9K
Latest month sales
B0CQ6QY3WH
BIC Xtra-Smooth Mechanical Pencils, 0.7 mm Medium Point, 40-Count | No. 2 Lead Resists Smudging and Erases Cleanly, Smooth Reliable Writing, Pastel Barrels, Bulk Pack for Students and Teachers
Price
$7.49
Rating
4.8
Reviews
3.9K
Latest month sales
B0FG4MRF8J
uniball™ Jetstream RT Ballpoint Pens, Black Ink, 0.7mm Fine Point, 4 Count | Retractable, Smooth Writing, Quick-Drying, Smear-Resistant, uni Super Ink™
Unlock to view ASIN details and product titles
Price
$3.97
Rating
4.6
Reviews
12.3K
Latest month sales
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