Betty Crocker Cake Mix Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Betty Crocker Cake Mix sales on Amazon US totaled 137,200 units in July 2026 (▼ 3.1% vs. the prior month), generating an estimated $544,393 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.2% of unit volume and 26.7% of revenue, while a typical listing is priced at $5.45. The keyword itself pulled 15,739 Amazon queries over the same period (▲ 5.2% MoM).
Zooming out to the 12-month window ending July 2026, the betty crocker cake mix Top 50 moved 1,746,950 units and $7,060,179 in cumulative sales — an average of 145,579 units and $588,348 per month. Monthly throughput topped out at 231,500 units in November 2025 and dipped to 89,100 in May 2026, leaving the latest reading 17.3% higher than August 2025.
Betty Crocker Cake Mix Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
137.2K
▼ 3.1% MoM
Monthly Revenue 2026/07
$544.4K
▼ 1.6% MoM
Top 10 Market Share 2026/07
53.2%
Betty Crocker Cake Mix Market Share & Sales Concentration on Amazon US — July 2026
The most-sold betty crocker cake mix listing on Amazon US in July 2026 is ASIN B0C47QSHZD (Brand: Betty Crocker), which sold 10,000 units at $1.77 apiece — equal to 7.3% of every unit tracked in this report.
The Top 10 ASINs account for 73,000 units and $145,550 in July 2026 — 53.2% of unit volume and 26.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Betty Crocker Cake Mix' on Amazon
July 2026
Is 53.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0C47QSHZD
Betty Crocker Delights Super Moist French Vanilla Cake Mix, 13.25 oz | Pudding In The Mix For Moist Texture, Doubles As Cupcake Mix, America's #1 Cake Mix Brand
10K
▲ 0.0%vs. prior month
$19.2K
latest month
12-month trend
B0C47MPDL5
Betty Crocker Delights Triple Chocolate Fudge Cake Mix, 13.25 oz | Pudding In The Mix For Moist Texture, Doubles As Cupcake Mix, America's #1 Cake Mix Brand
10K
▲ 11.1%vs. prior month
$19.4K
latest month
12-month trend
B00MZF0SWS
Betty Crocker Supreme Chocolate Chunk Brownie Mix, 18 oz | Fudgier Texture Vs. Prior Recipe, Big Chunks Of Real Chocolate, Makes 16 Servings, Party & Gift Ready
10K
▲ 42.9%vs. prior month
$29.7K
latest month
12-month trend
B0C47FC7Z7
Betty Crocker Delights Super Moist Strawberry Cake Mix, 13.25 oz | Pudding In The Mix For Moist Texture, Doubles As Cupcake Mix, America's #1 Cake Mix Brand
8K
▲ 14.3%vs. prior month
$15.5K
latest month
12-month trend
B0C47MQKJH
Betty Crocker Favorites, Super Moist, White Cake Mix, 14.25 oz | America's #1 Cake Mix Brand, Makes One Cake Or 24 Cupcakes, Just Add Butter, Water & Eggs
8K
▲ 14.3%vs. prior month
$13.8K
latest month
12-month trend
B000R2Z5VU
Jiffy Muffin Mix, Corn, 8.5 oz
7K
▲ 0.0%vs. prior month
$5K
latest month
12-month trend
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Best Betty Crocker Cake Mix Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Betty Crocker is the best-performing betty crocker cake mix brand in July 2026, moving 61,000 units across 8 ASINs for 83.6% of Top 10 volume. Jiffy follows with 7,000 units (9.6%), ahead of Duncan Hines on 5,000 units (6.8%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $0.99 to $2.22, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Betty Crocker
8 ASINs in Top 10
83.6%
Units
61K
Revenue
$131.9K
Avg. price
$2.22
B0C47QSHZD
$1.77·★4.8·2.9K revsBetty Crocker Delights Super Moist French Vanilla Cake Mix, 13.25 oz | Pudding In The Mix For Moist Texture, Doubles As Cupcake Mix, America's #1 Cake Mix Brand
Units sold10KB0C47MPDL5
$1.99·★4.8·1.8K revsBetty Crocker Delights Triple Chocolate Fudge Cake Mix, 13.25 oz | Pudding In The Mix For Moist Texture, Doubles As Cupcake Mix, America's #1 Cake Mix Brand
Units sold10KB00MZF0SWS
$2.97·★4.8·4K revsBetty Crocker Supreme Chocolate Chunk Brownie Mix, 18 oz | Fudgier Texture Vs. Prior Recipe, Big Chunks Of Real Chocolate, Makes 16 Servings, Party & Gift Ready
Units sold10KB0C47FC7Z7
$1.99·★4.7·4.4K revsBetty Crocker Delights Super Moist Strawberry Cake Mix, 13.25 oz | Pudding In The Mix For Moist Texture, Doubles As Cupcake Mix, America's #1 Cake Mix Brand
Units sold8KB0C47MQKJH
$1.93·★4.8·1.8K revsBetty Crocker Favorites, Super Moist, White Cake Mix, 14.25 oz | America's #1 Cake Mix Brand, Makes One Cake Or 24 Cupcakes, Just Add Butter, Water & Eggs
Units sold8KB000R95BNA
$3.12·★4.8·6.6K revsBetty Crocker Wild Blueberry Muffin & Quick Bread Mix, 16.9 oz | Includes Wild Maine Blueberries, Add Water, Oil & Eggs, Fluffy Home-Baked Taste
Units sold5KB0C47CQQX7
$1.99·★4.7·1.7K revsBetty Crocker Favorites Milk Chocolate Brownie Mix, 16.3 oz | Milk Chocolate Flavor, Goes From Bowl To Oven In Minutes, Great For Gatherings & Entertaining
Units sold5KB0C47PPCKK
$1.99·★4.8·1.2K revsBetty Crocker, Super Moist, Devil's Food Cake Mix, 13.25 oz | America's #1 Cake Mix Brand, Makes One Cake Or 24 Cupcakes, Just Add Butter, Water & Eggs
Units sold5K
Jiffy
1 ASIN in Top 10
9.6%
Units
7K
Revenue
$5K
Avg. price
$0.99
B000R2Z5VU
$0.99·★4.8·12.6K revsJiffy Muffin Mix, Corn, 8.5 oz
Units sold7K
Duncan Hines
1 ASIN in Top 10
6.8%
Units
5K
Revenue
$8.7K
Avg. price
$1.78
B003PR4CGS
$1.78·★4.8·7.5K revsDuncan Hines Brownie Mix, Chewy Fudge, 18.3 oz. | Chewy fudge brownie mix; made with no artificial dyes; great for party desserts, bake sales, potlucks, and family treats
Units sold5K
Trending Betty Crocker Cake Mix Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0C47CQQX7 booked 5K units at $1.99, with ▲ 25.0% MoM change. On the growth side, B00060OI3Y leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C47CQQX7
Betty Crocker Favorites Milk Chocolate Brownie Mix, 16.3 oz | Milk Chocolate Flavor, Goes From Bowl To Oven In Minutes, Great For Gatherings & Entertaining
Price
$1.99
Rating
4.7
Reviews
1.7K
Latest month sales
B0C47PPCKK
Betty Crocker, Super Moist, Devil's Food Cake Mix, 13.25 oz | America's #1 Cake Mix Brand, Makes One Cake Or 24 Cupcakes, Just Add Butter, Water & Eggs
Price
$1.99
Rating
4.8
Reviews
1.2K
Latest month sales
B00060OI3Y
Bisquick Baking Mix, 96 oz | Pancakes, Waffles, Biscuits & More, No Artificial Flavors, No Artificial Colors, Makes About 145 Pancakes
Unlock to view ASIN details and product titles
Price
$9.38
Rating
4.7
Reviews
9K
Latest month sales
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