Benadryl Gel Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Benadryl Gel sales on Amazon US totaled 337,800 units in July 2026 (▼ 6.2% vs. the prior month), generating an estimated $2,746,037 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 77.0% of unit volume and 55.8% of revenue, while a typical listing is priced at $13.06. The keyword itself pulled 10,765 Amazon queries over the same period (▼ 17.7% MoM).
Zooming out to the 12-month window ending July 2026, the benadryl gel Top 50 moved 2,178,250 units and $17,424,982 in cumulative sales — an average of 181,521 units and $1,452,082 per month. Monthly throughput topped out at 360,150 units in June 2026 and dipped to 99,550 in February 2026, leaving the latest reading 32.4% higher than August 2025.
Benadryl Gel Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
337.8K
▼ 6.2% MoM
Monthly Revenue 2026/07
$2.7M
▼ 7.6% MoM
Top 10 Market Share 2026/07
77.0%
Benadryl Gel Market Share & Sales Concentration on Amazon US — July 2026
The most-sold benadryl gel listing on Amazon US in July 2026 is ASIN B00HQRCNWI (Brand: Benadryl), which sold 80,000 units at $6.48 apiece — equal to 23.7% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 260,000 units and $1,532,300 in July 2026 — 77.0% of unit volume and 55.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Benadryl Gel' on Amazon
July 2026
Is 77.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00HQRCNWI
Benadryl Itch Relief Gel Extra Strength, 2% Diphenhydramine HCl, 3.5 fl. Oz | Topical Itch Relief Gel, Soothing Relief, Scrapes, Insect Bites, Sunburn and More, Great for Outdoors
80K
▼ 20.0%vs. prior month
$518.4K
latest month
12-month trend
B0BJMQBSKJ
Cortizone-10 Maximum Strength Soothing Aloe Itch Relief Cream, 1% Hydrocortisone, Fast-Acting, Anti-Itch Cream for Bug Bites, Rash, Eczema, Psoriasis, Poison Ivy, Oak, Sumac & More, 2 oz
40K
▼ 20.0%vs. prior month
$318.8K
latest month
12-month trend
B0779CBH6S
Amazon Basic Care Hydrocortisone 1% Anti-Itch Cream, White, 2 Ounce (Pack of 1)
30K
▲ 200.0%vs. prior month
$162.9K
latest month
12-month trend
B012SAJYEM
Benadryl Itch Relief Stick, Extra Strength, 0.47 fl. Oz | For Rashes, Insect and Bug Bites, Fits in Backpack or First Aid Kit, Outdoor Activities, Sporting Events, Picnics, Camping
20K
▼ 33.3%vs. prior month
$58.2K
latest month
12-month trend
B07J3GCHXQ
Amazon Basics Max Strength Anti-Itch Cream, Hydrocortisone 1% Intensive Healing Formula, Itch Relief for Bug Bites, Eczema, Psoriasis, Poison Ivy, Oak and Sumac, 1 ounce (Previously Amazon Basic Care)
20K
▼ 33.3%vs. prior month
$74.6K
latest month
12-month trend
B07KRMQ8W6
Bactine MAX First Aid Spray - Cleansing Spray with 4% Lidocaine - Relief for Minor Cuts, Burns & Bug Bites - 5oz, 4 Pack
20K
▲ 0.0%vs. prior month
$112.2K
latest month
12-month trend
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Best Benadryl Gel Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Benadryl is the best-performing benadryl gel brand in July 2026, moving 120,000 units across 4 ASINs for 46.2% of Top 10 volume. Cortizone 10 follows with 40,000 units (15.4%), ahead of Amazon Basic Care on 30,000 units (11.5%).
With 7 brands splitting the Top 10 and 73.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.09 to $7.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Benadryl
4 ASINs in Top 10
46.2%
Units
120K
Revenue
$687.3K
Avg. price
$5.09
B00HQRCNWI
$6.48·★4.6·45.6K revsBenadryl Itch Relief Gel Extra Strength, 2% Diphenhydramine HCl, 3.5 fl. Oz | Topical Itch Relief Gel, Soothing Relief, Scrapes, Insect Bites, Sunburn and More, Great for Outdoors
Units sold80KB012SAJYEM
$2.89·★4.5·3.6K revsBenadryl Itch Relief Stick, Extra Strength, 0.47 fl. Oz | For Rashes, Insect and Bug Bites, Fits in Backpack or First Aid Kit, Outdoor Activities, Sporting Events, Picnics, Camping
Units sold20KB01J24FQPS
$5.48·★4.7·4.5K revsBenadryl Extra Strength Itch Stopping Cream, Diphenhydramine HCl, 1 oz | Zinc Acetate Skin Protectant, Topical Analgesic Cream, Anti-Itch Ointment, Insect Bite & Sunburn Relief
Units sold10KB00HANX066
$5.49·★4.7·3.6K revsBenadryl Extra Strength Itch Cooling Spray, Topical Analgesic 2 fl. oz | Diphenhydramine HCl & Zinc Acetate Skin Protectant, Fast Relief from Insect Bites, Travel Size
Units sold10K
Cortizone 10
1 ASIN in Top 10
15.4%
Units
40K
Revenue
$318.8K
Avg. price
$7.97
B0BJMQBSKJ
$7.97·★4.7·11.2K revsCortizone-10 Maximum Strength Soothing Aloe Itch Relief Cream, 1% Hydrocortisone, Fast-Acting, Anti-Itch Cream for Bug Bites, Rash, Eczema, Psoriasis, Poison Ivy, Oak, Sumac & More, 2 oz
Units sold40K
Amazon Basic Care
1 ASIN in Top 10
11.5%
Units
30K
Revenue
$162.9K
Avg. price
$5.58
B0779CBH6S
$5.58·★4.7·8K revsAmazon Basic Care Hydrocortisone 1% Anti-Itch Cream, White, 2 Ounce (Pack of 1)
Units sold30K
Trending Benadryl Gel Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B00KM2P7DQ leads positive momentum with ▲ 7900.0% MoM growth on 4K units, with B00KM2P7K4 close behind at ▲ 800.0% MoM on 900 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00KM2P7DQ
Caladryl Calamine Lotion for Itching, Insect Bites & Poison Ivy, 6 Fl Oz | Itch Relief Lotion with 8% Calamine & 1% Pramoxine, Helps Relieve Pain and Rashes from Poison Ivy, Oak & Sumac
Price
$5.97
Rating
4.6
Reviews
7.5K
Latest month sales
B00KM2P7K4
Caladryl Dry Skin Lotion for Itching, Insect Bites & Poison Ivy, 6 Fl Oz | Itch Relief Lotion with 1% Pramoxine & 0.1% Zinc Acetate, Helps Relieve Pain and Rashes from Poison Ivy, Oak & Sumac
Price
$6.49
Rating
4.6
Reviews
2.2K
Latest month sales
B0779CBH6S
Amazon Basic Care Hydrocortisone 1% Anti-Itch Cream, White, 2 Ounce (Pack of 1)
Unlock to view ASIN details and product titles
Price
$5.58
Rating
4.7
Reviews
8K
Latest month sales
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