Bacitracin Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bacitracin sales on Amazon US totaled 170,050 units in July 2026 (▲ 5.0% vs. the prior month), generating an estimated $1,171,428 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 90.0% of unit volume and 88.4% of revenue, while a typical listing is priced at $14.33. The keyword itself pulled 29,453 Amazon queries over the same period (▲ 2.0% MoM).
Zooming out to the 12-month window ending July 2026, the bacitracin Top 50 moved 1,593,350 units and $10,941,949 in cumulative sales — an average of 132,779 units and $911,829 per month. Monthly throughput topped out at 170,050 units in July 2026 and dipped to 90,400 in May 2026, leaving the latest reading 11.5% higher than August 2025.
Bacitracin Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
170.1K
▲ 5.0% MoM
Monthly Revenue 2026/07
$1.2M
▲ 7.0% MoM
Top 10 Market Share 2026/07
90.0%
Bacitracin Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bacitracin listing on Amazon US in July 2026 is ASIN B00164IIUI (Brand: Johnson & Johnson), which sold 40,000 units at $4.88 apiece — equal to 23.5% of every unit tracked in this report.
The Top 10 ASINs account for 153,000 units and $1,035,160 in July 2026 — 90.0% of unit volume and 88.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bacitracin' on Amazon
July 2026
![FIRST HONEY Wound Healing Ointment [ 1oz - 28.4g ] | 100% Active Leptospermum | Fast Relief & Skin Repair | Manuka Honey from New Zealand | Antibiotic Free Burn Care, Scar Gel, Dressing Aid (ASIN B07FM7MR9J), rank #6 by monthly sales volume for 'Bacitracin' on Amazon](https://m.media-amazon.com/images/I/61cMUxBxyKL._AC_UY512_.jpg)
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Top 5 Volume Share breakdown
B00164IIUI
Neosporin Original Triple Antibiotic Ointment, 0.5 oz | 24-Hour Infection Protection with Bacitracin Zinc, First Aid Wound Care Treatment, Helps Minimize Appearance of Scars
40K
▲ 33.3%vs. prior month
$195.2K
latest month
12-month trend
B001ECQ778
Neosporin Original Triple Antibiotic Ointment, 1 oz | 24-Hour Infection Protection with Bacitracin Zinc, First Aid Wound Care Treatment, Helps Minimize Appearance of Scars
40K
▼ 20.0%vs. prior month
$350K
latest month
12-month trend
B07KRMQ8W6
Bactine MAX First Aid Spray - Cleansing Spray with 4% Lidocaine - Relief for Minor Cuts, Burns & Bug Bites - 5oz, 4 Pack | With 4% Lidocaine, Numbs and Relieves Pain and Itch for Minor Cuts, Scrapes, Burns, and Bug Bites
20K
▲ 0.0%vs. prior month
$112.2K
latest month
12-month trend
B0010WNMHU
Bacitracin First aid Antibiotic Ointment, USP - 1/2 Oz
10K
▲ 0.0%vs. prior month
$48.9K
latest month
12-month trend
B09KDZK759
TheraCare Triple Antibiotic Ointment, 1 oz Tube | First Aid, Infection Protection for Minor Cuts, Scrapes & Burns, Bacitracin
10K
▲ 0.0%vs. prior month
$39.9K
latest month
12-month trend
B07FM7MR9J
FIRST HONEY Wound Healing Ointment [ 1oz - 28.4g ] | 100% Active Leptospermum | Fast Relief & Skin Repair | Manuka Honey from New Zealand | Antibiotic Free Burn Care, Scar Gel, Dressing Aid
9K
▲ 800.0%vs. prior month
$133.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bacitracin Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Johnson & Johnson is the best-performing bacitracin brand in July 2026, moving 40,000 units across 1 ASIN for 26.1% of Top 10 volume. Neosporin follows with 40,000 units (26.1%), ahead of Bactine MAX on 20,000 units (13.1%).
With 10 brands splitting the Top 10 and 65.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.88 to $8.50, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Johnson & Johnson
1 ASIN in Top 10
26.1%
Units
40K
Revenue
$195.2K
Avg. price
$4.88
B00164IIUI
$4.88·★4.8·44.8K revsNeosporin Original Triple Antibiotic Ointment, 0.5 oz | 24-Hour Infection Protection with Bacitracin Zinc, First Aid Wound Care Treatment, Helps Minimize Appearance of Scars
Units sold40K
Neosporin
1 ASIN in Top 10
26.1%
Units
40K
Revenue
$350K
Avg. price
$8.50
B001ECQ778
$8.50·★4.8·27.4K revsNeosporin Original Triple Antibiotic Ointment, 1 oz | 24-Hour Infection Protection with Bacitracin Zinc, First Aid Wound Care Treatment, Helps Minimize Appearance of Scars
Units sold40K
Bactine MAX
1 ASIN in Top 10
13.1%
Units
20K
Revenue
$112.2K
Avg. price
$5.74
B07KRMQ8W6
$5.74·★4.7·14.6K revsBactine MAX First Aid Spray - Cleansing Spray with 4% Lidocaine - Relief for Minor Cuts, Burns & Bug Bites - 5oz, 4 Pack | With 4% Lidocaine, Numbs and Relieves Pain and Itch for Minor Cuts, Scrapes, Burns, and Bug Bites
Units sold20K
Trending Bacitracin Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07FM7MR9J booked 9K units at $14.99, with ▲ 800.0% MoM change. On the growth side, B0GN3X83RZ leads positive momentum with ▲ 1300.0% MoM growth on 700 units, with B005X0TMG0 close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07FM7MR9J
FIRST HONEY Wound Healing Ointment [ 1oz - 28.4g ] | 100% Active Leptospermum | Fast Relief & Skin Repair | Manuka Honey from New Zealand | Antibiotic Free Burn Care, Scar Gel, Dressing Aid
Price
$14.99
Rating
4.5
Reviews
10.7K
Latest month sales
B0GN3X83RZ
Bacitracin Antibiotic Ointment with Zinc, 1oz - First Aid Ointment for Minor Cuts, Bruises, Abrasions, Burns - Topical Antibiotic for Wound Healing
Price
$5.99
Rating
4.6
Reviews
41
Latest month sales
B005X0TMG0
Dynarex Bacitracin Zinc Ointment USP - Treatment for Minor Cuts, Diaper Rash & Burns - 1 Count, 15 oz. Jar
Unlock to view ASIN details and product titles
Price
$24.99
Rating
4.7
Reviews
796
Latest month sales
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