Bella Air Fryer Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bella Air Fryer sales on Amazon US totaled 109,000 units in July 2026 (▼ 35.9% vs. the prior month), generating an estimated $10,364,216 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 69.7% of unit volume and 77.6% of revenue, while a typical listing is priced at $83.77. The keyword itself pulled 25,082 Amazon queries over the same period (▲ 3.3% MoM).
Zooming out to the 12-month window ending July 2026, the bella air fryer Top 50 moved 1,631,500 units and $158,867,544 in cumulative sales — an average of 135,958 units and $13,238,962 per month. Monthly throughput topped out at 251,550 units in November 2025 and dipped to 59,450 in May 2026, leaving the latest reading 3.4% lower than August 2025.
Bella Air Fryer Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
109K
▼ 35.9% MoM
Monthly Revenue 2026/07
$10.4M
▼ 35.0% MoM
Top 10 Market Share 2026/07
69.7%
Bella Air Fryer Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bella air fryer listing on Amazon US in July 2026 is ASIN B0C33CHG99 (Brand: Cosori), which sold 20,000 units at $89.99 apiece — equal to 18.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 76,000 units and $8,041,330 in July 2026 — 69.7% of unit volume and 77.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bella Air Fryer' on Amazon
July 2026
Is 69.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0C33CHG99
Cosori TurboBlaze Air Fryer, 9-in-1, 6 Qt, PFAS-Free Ceramic Coating | 90°–450°F, 5 Level Fan Speeds, 9 in 1 Air Fry, Roast, Bake, Broil, Dry, Frozen, Proof, Reheat, Keep Warm, Safety lock, 1725W
20K
▲ 0.0%vs. prior month
$1.9M
latest month
12-month trend
B0CSZ7WBYW
Ninja Air Fryer Pro, 5 Qt, 4-in-1, Grey, AF141 | Air fry, roast, reheat, dehydrate, 1750W, 400F max, Fits 4 lbs fries, Nonstick basket, Dishwasher-safe
10K
▲ 11.1%vs. prior month
$1M
latest month
12-month trend
B0DC11YH4J
Chefman 2 Qt Mini Air Fryer – Digital Space-Saving Compact Air Fryer with Nonstick and Dishwasher Safe Basket, Quick & Easy Meals in Minutes, Features Digital Timer and Shake Reminder – Black
9K
▼ 10.0%vs. prior month
$386.8K
latest month
12-month trend
B09B7SB46R
Emeril Lagasse 26QT French Door Multi-Function Air Fryer Toaster Oven | 26QT air fryer oven with French doors, 24 cooking functions, dual-speed fan and rotisserie for easy family meals.
8K
▼ 20.0%vs. prior month
$1.4M
latest month
12-month trend
B09HSWBTN4
Cuisinart Air Fryer Toaster Oven, 1800W, 8-in-1 with Air Fry, Convection, Broil & Warm, 0.6 Cubic Feet, 60-Minute Timer, TOA-70NAS, Stainless Steel
6K
▼ 40.0%vs. prior month
$993.8K
latest month
12-month trend
B0CYJDVT31
bella Fits-anywhere Slim 4qt Air Fryer, Non-Toxic Coating, Oatmilk
6K
▲ 20.0%vs. prior month
$305.7K
latest month
12-month trend
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Best Bella Air Fryer Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Cosori is the best-performing bella air fryer brand in July 2026, moving 20,000 units across 1 ASIN for 26.3% of Top 10 volume. Ninja follows with 18,000 units (23.7%), ahead of Chefman on 14,000 units (18.4%).
With 6 brands splitting the Top 10 and 68.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $63.71 to $136.31, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Cosori
1 ASIN in Top 10
26.3%
Units
20K
Revenue
$1.9M
Avg. price
$89.99
B0C33CHG99
$89.99·★4.8·21.5K revsCosori TurboBlaze Air Fryer, 9-in-1, 6 Qt, PFAS-Free Ceramic Coating | 90°–450°F, 5 Level Fan Speeds, 9 in 1 Air Fry, Roast, Bake, Broil, Dry, Frozen, Proof, Reheat, Keep Warm, Safety lock, 1725W
Units sold20K
Ninja
3 ASINs in Top 10
23.7%
Units
18K
Revenue
$2.4M
Avg. price
$136.31
B0CSZ7WBYW
$89.99·★4.7·8.5K revsNinja Air Fryer Pro, 5 Qt, 4-in-1, Grey, AF141 | Air fry, roast, reheat, dehydrate, 1750W, 400F max, Fits 4 lbs fries, Nonstick basket, Dishwasher-safe
Units sold10KB0DJFBDFZK
$159.00·★4.5·7.2K revsNinja Crispi Glass Air Fryer, 4-in-1, Stone, FN101ST | Max crisp, bake, air fry, recrisp, 450F max, 4 Qt and 6 Cup containers, PFAS-free glass
Units sold5KB089TQWJKK
$159.94·★4.8·25K revsNinja DZ201 Foodi 8 Quart 6-in-1 DualZone 2-Basket Air Fryer with 2 Independent Frying Baskets, Match Cook & Smart Finish to Roast, Broil, Dehydrate & More for Quick, Easy Meals, Grey
Units sold3K
Chefman
2 ASINs in Top 10
18.4%
Units
14K
Revenue
$819K
Avg. price
$63.71
B0DC11YH4J
$42.45·★4.5·29.8K revsChefman 2 Qt Mini Air Fryer – Digital Space-Saving Compact Air Fryer with Nonstick and Dishwasher Safe Basket, Quick & Easy Meals in Minutes, Features Digital Timer and Shake Reminder – Black
Units sold9KB08DL8WH9V
$84.97·★4.2·25.9K revsCHEFMAN Multifunctional Digital Air Fryer+ Rotisserie, Dehydrator, Convection Oven, 17 Touch Screen Presets Fry, Roast, Dehydrate, Bake, XL 10L Family Size, Auto Shutoff, Large Easy-View Window, Black
Units sold5K
Trending Bella Air Fryer Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0CYJDVT31 booked 6K units at $59.99, with ▲ 20.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CYJDVT31
bella Fits-anywhere Slim 4qt Air Fryer, Non-Toxic Coating, Oatmilk
Price
$59.99
Rating
4.5
Reviews
3.6K
Latest month sales
B0DJFBDFZK
Ninja Crispi Glass Air Fryer, 4-in-1, Stone, FN101ST | Max crisp, bake, air fry, recrisp, 450F max, 4 Qt and 6 Cup containers, PFAS-free glass
Price
$159.00
Rating
4.5
Reviews
7.2K
Latest month sales
B0DPNJKMPX
BELLA Fits-Anywhere 6qt Slim Air Fryer, Non-Toxic Coating, Oatmilk
Unlock to view ASIN details and product titles
Price
$66.24
Rating
4.5
Reviews
890
Latest month sales
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