Mini Blender Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mini Blender sales on Amazon US totaled 192,200 units in July 2026 (▼ 20.1% vs. the prior month), generating an estimated $7,971,276 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.1% of unit volume and 61.3% of revenue, while a typical listing is priced at $45.97. The keyword itself pulled 36,516 Amazon queries over the same period (▲ 7.4% MoM).
Zooming out to the 12-month window ending July 2026, the mini blender Top 50 moved 2,157,200 units and $94,756,951 in cumulative sales — an average of 179,767 units and $7,896,413 per month. Monthly throughput topped out at 240,600 units in June 2026 and dipped to 102,800 in May 2026, leaving the latest reading 21.0% higher than August 2025.
Mini Blender Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
192.2K
▼ 20.1% MoM
Monthly Revenue 2026/07
$8M
▼ 18.8% MoM
Top 10 Market Share 2026/07
66.1%
Mini Blender Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mini blender listing on Amazon US in July 2026 is ASIN B082314NFL (Brand: Zulay Kitchen), which sold 30,000 units at $7.89 apiece — equal to 15.6% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 127,000 units and $4,888,600 in July 2026 — 66.1% of unit volume and 61.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mini Blender' on Amazon
July 2026
Is 66.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B082314NFL
Zulay Kitchen Milk Frother Handheld Electric Whisk – Frother Wand, Durable Drink Mixer, Coffee Frother, Hand Blender, Frother for Protein Powder, Matcha & More - Black
30K
▼ 25.0%vs. prior month
$266.7K
latest month
12-month trend
B07CTBHQZK
Nutribullet Personal Blender, Shakes, Smoothies, Food Prep, and Frozen Blending, 24 Ounces, 600 Watt, Dark Gray, NBR-0601WM
20K
▲ 100.0%vs. prior month
$1M
latest month
12-month trend
B012T634SM
Magic Bullet Blender, Small, Silver, 11 Piece Set
10K
▼ 50.0%vs. prior month
$348.2K
latest month
12-month trend
B01FHOWYA2
Ninja Fit Compact Personal Blender, 700W, (2) 16oz Cups, QB3001SS | 700-watt base blends smoothies, shakes & frozen drinks. (2) 16-oz to-go cups w/ spout lids. Dishwasher safe.
10K
▼ 50.0%vs. prior month
$585.4K
latest month
12-month trend
B06Y2GZWCJ
Hamilton Beach 3 Cup Electric Vegetable Chopper & Mini Food Processor | Simple Stack & Press Design | 350 Watts & Stainless Steel Blades For Dicing, Mincing & Puree | Dishwasher Safe | Black
10K
▼ 50.0%vs. prior month
$228.4K
latest month
12-month trend
B0CPLVLFK2
Turelar Immersion Blender Handheld Corded, 1100W 5 in 1 Hand Blender Set | Trigger Variable Speed, Emulsion Stick Mixer with Food Processor, Whisk, Frother, for Soup, Puree, Baby Food, Anti-scratch
10K
▲ 0.0%vs. prior month
$359.6K
latest month
12-month trend
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Best Mini Blender Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Zulay Kitchen is the best-performing mini blender brand in July 2026, moving 30,000 units across 1 ASIN for 23.6% of Top 10 volume. Ninja follows with 29,000 units (22.8%), ahead of NutriBullet on 20,000 units (15.7%).
With 8 brands splitting the Top 10 and 62.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.89 to $71.64, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Zulay Kitchen
1 ASIN in Top 10
23.6%
Units
30K
Revenue
$266.7K
Avg. price
$7.89
B082314NFL
$7.89·★4.4·238.4K revsZulay Kitchen Milk Frother Handheld Electric Whisk – Frother Wand, Durable Drink Mixer, Coffee Frother, Hand Blender, Frother for Protein Powder, Matcha & More - Black
Units sold30K
Ninja
3 ASINs in Top 10
22.8%
Units
29K
Revenue
$2.2M
Avg. price
$71.64
B01FHOWYA2
$54.99·★4.7·42.2K revsNinja Fit Compact Personal Blender, 700W, (2) 16oz Cups, QB3001SS | 700-watt base blends smoothies, shakes & frozen drinks. (2) 16-oz to-go cups w/ spout lids. Dishwasher safe.
Units sold10KB08QXJ31WR
$79.97·★4.6·11.7K revsNinja Nutri-Blender Pro with Auto iQ, 1100PW, (2) 24oz Cups, BN401 | 1100-peak-watt motor + 2 Auto-iQ programs for smoothies, salsa & dips. (2) 24-oz to-go cups. Dishwasher safe.
Units sold10KB0GH8PVFHS
$79.97·★4.6·311 revsNinja UltraCrush Professional Blender, 1000W, 72oz Pitcher, 3 Speeds, BP201 | 1000W Total Crushing blades power through ice & fruit. XL 72-oz pitcher, 3 manual speeds plus pulse. Dishwasher safe.
Units sold9K
NutriBullet
1 ASIN in Top 10
15.7%
Units
20K
Revenue
$1M
Avg. price
$49.98
B07CTBHQZK
$49.98·★4.6·49.7K revsNutribullet Personal Blender, Shakes, Smoothies, Food Prep, and Frozen Blending, 24 Ounces, 600 Watt, Dark Gray, NBR-0601WM
Units sold20K
Trending Mini Blender Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B08VD4RX6Y booked 9K units at $24.99, with ▲ 12.5% MoM change. On the growth side, B0GKFNYS5J leads positive momentum with ▲ 250.0% MoM growth on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08VD4RX6Y
YUSWKO Handheld Milk Frother Wand for Coffee, Rechargeable Electric Whisk with 3 Heads 3 Speeds Drink Mixer Coffee Frother For Latte, Cappuccino, Hot Chocolate, Egg, Black
Price
$24.99
Rating
4.4
Reviews
13.7K
Latest month sales
B0GH8PVFHS
Ninja UltraCrush Professional Blender, 1000W, 72oz Pitcher, 3 Speeds, BP201 | 1000W Total Crushing blades power through ice & fruit. XL 72-oz pitcher, 3 manual speeds plus pulse. Dishwasher safe.
Price
$79.97
Rating
4.6
Reviews
311
Latest month sales
B0GKFNYS5J
Consciot CB10 11Pcs Personal and Countertop Blender Combo, 900 Peak Watts | Make Shakes & Smoothies, Frozen Drinks, Baby Food, Spreads & More, 3 Portable BPA Free To-Go Cups, 2 Spout-Lids & 1 Flat-Lid
Unlock to view ASIN details and product titles
Price
$26.98
Rating
4.5
Reviews
131
Latest month sales
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