Small Fridge Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Small Fridge sales on Amazon US totaled 42,150 units in July 2026 (▼ 5.9% vs. the prior month), generating an estimated $5,760,326 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.2% of unit volume and 46.0% of revenue, while a typical listing is priced at $138.41. The keyword itself pulled 50,047 Amazon queries over the same period (▲ 22.5% MoM).
Zooming out to the 12-month window ending July 2026, the small fridge Top 50 moved 340,450 units and $40,671,980 in cumulative sales — an average of 28,371 units and $3,389,332 per month. Monthly throughput topped out at 44,800 units in June 2026 and dipped to 18,400 in May 2026, leaving the latest reading 79.7% higher than August 2025.
Small Fridge Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
42.1K
▼ 5.9% MoM
Monthly Revenue 2026/07
$5.8M
▼ 3.6% MoM
Top 10 Market Share 2026/07
52.2%
Small Fridge Market Share & Sales Concentration on Amazon US — July 2026
The most-sold small fridge listing on Amazon US in July 2026 is ASIN B09RWFZTWW (Brand: Upstreman), which sold 3,000 units at $149.99 apiece — equal to 7.1% of every unit tracked in this report.
The Top 10 ASINs account for 22,000 units and $2,649,990 in July 2026 — 52.2% of unit volume and 46.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Small Fridge' on Amazon
July 2026
Is 52.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09RWFZTWW
Upstreman 3.2 Cu.Ft Mini Fridge with Freezer, Black-BR321 | Adjustable Thermostat, Energy Saving, Low Noise, Reversible Door, Small Refrigerator for Dorm, Bedroom, Office
3K
▼ 50.0%vs. prior month
$444.2K
latest month
12-month trend
B087Z2MLN2
CROWNFUL Mini Fridge, 4 Liter/6 Can Portable Cooler and Warmer Personal Refrigerator for Skin Care, Cosmetics, Beverage, Food,Great for Bedroom, Office, Car, Dorm, ETL Listed (White)
3K
▲ 50.0%vs. prior month
$144.2K
latest month
12-month trend
B0GCNN5MYR
EUHOMY 130 Can Mini Fridge, Beverage Refrigerator with Glass Door, Black | 3.2 Cu.ft Capacity, 37°F to 61°F, Compressor Cooling, Digital Temperature Control, Removable Shelves, Home Bar Office Use
3K
▲ 50.0%vs. prior month
$583.4K
latest month
12-month trend
B08G1BBBQW
BougeRV 12v refrigerator 23 Quart, -8℉~50℉ Portable Freezer for Car, Grey | No Ice Needed, Use as Fridge or Freezer, Fast 15-Min Cool to 32°F, 12/24V DC, 110V AC, Electric Cooler for Camping, Road Trip
3K
▲ 0.0%vs. prior month
$473.2K
latest month
12-month trend
B0771S9XT8
Cooluli Mini Fridge for Bedroom - Car, Office Desk & Dorm Room - Portable 4L/6 Can Electric Plug In Cooler & Warmer for Food, Drinks, Skincare Beauty & Makeup - 12v AC/DC & Exclusive USB Option, Black
2K
▼ 33.3%vs. prior month
$118K
latest month
12-month trend
B0CVBHKC52
Frigidaire Mini Personal Fridge Cooler, Countertop, Holds Up to 10L/15 Cans, Brushed Black Stainless Rugged Design, Portable for Skincare, Makeup, Car, Office, Bedroom, Dorm Room, or Cabin
2K
▲ 150.0%vs. prior month
$114K
latest month
12-month trend
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Best Small Fridge Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Upstreman is the best-performing small fridge brand in July 2026, moving 3,000 units across 1 ASIN for 13.6% of Top 10 volume. CROWNFUL follows with 3,000 units (13.6%), ahead of EUHOMY on 3,000 units (13.6%).
Volume is spread across 10 brands, with the top three holding 40.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $44.98 to $188.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Upstreman
1 ASIN in Top 10
13.6%
Units
3K
Revenue
$444.2K
Avg. price
$149.99
B09RWFZTWW
$149.99·★4.4·5.5K revsUpstreman 3.2 Cu.Ft Mini Fridge with Freezer, Black-BR321 | Adjustable Thermostat, Energy Saving, Low Noise, Reversible Door, Small Refrigerator for Dorm, Bedroom, Office
Units sold3K
CROWNFUL
1 ASIN in Top 10
13.6%
Units
3K
Revenue
$144.2K
Avg. price
$44.98
B087Z2MLN2
$44.98·★4.4·13.7K revsCROWNFUL Mini Fridge, 4 Liter/6 Can Portable Cooler and Warmer Personal Refrigerator for Skin Care, Cosmetics, Beverage, Food,Great for Bedroom, Office, Car, Dorm, ETL Listed (White)
Units sold3K
EUHOMY
1 ASIN in Top 10
13.6%
Units
3K
Revenue
$583.4K
Avg. price
$188.99
B0GCNN5MYR
$188.99·★4.2·4.8K revsEUHOMY 130 Can Mini Fridge, Beverage Refrigerator with Glass Door, Black | 3.2 Cu.ft Capacity, 37°F to 61°F, Compressor Cooling, Digital Temperature Control, Removable Shelves, Home Bar Office Use
Units sold3K
Trending Small Fridge Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CVBHKC52 booked 2K units at $56.98, with ▲ 150.0% MoM change. On the growth side, B0G443NKSP leads positive momentum with ▲ 600.0% MoM growth on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CVBHKC52
Frigidaire Mini Personal Fridge Cooler, Countertop, Holds Up to 10L/15 Cans, Brushed Black Stainless Rugged Design, Portable for Skincare, Makeup, Car, Office, Bedroom, Dorm Room, or Cabin
Price
$56.98
Rating
3.8
Reviews
5.8K
Latest month sales
B0GX9JT4BD
DUMOS 3.2 Cu.Ft Mini Fridge with Freezer, Single Door Refrigerator with Adjustable Thermostat, Compact Small Fridge for Bedroom, Office, Dorm, Black, Single Door
Price
$129.93
Rating
4.1
Reviews
83
Latest month sales
B0G443NKSP
Midea 3.1 Cu.ft Mini Fridge with Freezer, Energy Star Certified, for Dorm | Adjustable Remove Glass Shelves, Reversible Door, Silver
Unlock to view ASIN details and product titles
Price
$209.98
Rating
4.5
Reviews
6K
Latest month sales
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