Barrettes Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Barrettes sales on Amazon US totaled 160,300 units in July 2026 (▲ 8.2% vs. the prior month), generating an estimated $1,189,388 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.4% of unit volume and 58.5% of revenue, while a typical listing is priced at $7.22. The keyword itself pulled 24,339 Amazon queries over the same period (▲ 8.3% MoM).
Zooming out to the 12-month window ending July 2026, the barrettes Top 50 moved 1,703,950 units and $12,666,944 in cumulative sales — an average of 141,996 units and $1,055,579 per month. Monthly throughput topped out at 215,850 units in December 2025 and dipped to 78,600 in May 2026, leaving the latest reading 13.3% higher than August 2025.
Barrettes Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
160.3K
▲ 8.2% MoM
Monthly Revenue 2026/07
$1.2M
▲ 6.2% MoM
Top 10 Market Share 2026/07
57.4%
Barrettes Market Share & Sales Concentration on Amazon US — July 2026
The most-sold barrettes listing on Amazon US in July 2026 is ASIN B0BGXXT1XM (Brand: JASVERLIN), which sold 20,000 units at $6.79 apiece — equal to 12.5% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 92,000 units and $695,400 in July 2026 — 57.4% of unit volume and 58.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Barrettes' on Amazon
July 2026
Is 57.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BGXXT1XM
JASVERLIN Glitter Butterfly Hair Claw Clips, Y2K Hair Accessories 50 Pcs | 10 Colors Sparkly Mini Y2K Clips for Women Parties, Festivals and Everyday Styling Secure Claw Design
20K
▲ 100.0%vs. prior month
$167K
latest month
12-month trend
B09GYPGLZZ
Kitsch Mini Hair Clips for Women - Tortoise & Black, 16 Pcs | Stays In Place Without Pulling or Snagging, Durable & Sturdy Plastic Small Hair Clips For Bangs, Stylish Hair Accessories
10K
▲ 0.0%vs. prior month
$71.1K
latest month
12-month trend
B09Z7L79K6
LuSeren Hair Clips for Women 4.3 Inch Large Hair Claw Clips for Women Thin Thick Curly Hair, Big Matte Banana Clips,Strong Hold jaw clips,Neutral Colors
10K
▲ 0.0%vs. prior month
$84.4K
latest month
12-month trend
B0CRZRM3LP
Kitsch French Hair Pins for Women | Secure Hold All Day - Gold, 1pc | Elegant & Durable Metal French Pin for Updos, Chignon, Buns & Twist Hairstyles | Comfortable Fit Hair Accessories For Women
10K
▲ 0.0%vs. prior month
$88.4K
latest month
12-month trend
B07RDHTDRM
40 Pack Black 2 Inch Barrettes Women Metal Snap Hair Clips Accessories
9K
▼ 10.0%vs. prior month
$44.1K
latest month
12-month trend
B0CDZVGQ5D
SAOROPEB Star Hair Clips 2000s Y2K Snap Hair Barrettes Non Slip Star Hair Accessories Silver Metal Hair Clips for Girls Women -15 PCS 1.57"
7K
▲ 16.7%vs. prior month
$53.4K
latest month
12-month trend
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Best Barrettes Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Kitsch is the best-performing barrettes brand in July 2026, moving 33,000 units across 4 ASINs for 35.9% of Top 10 volume. JASVERLIN follows with 20,000 units (21.7%), ahead of LuSeren on 10,000 units (10.9%).
With 7 brands splitting the Top 10 and 68.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.79 to $8.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Kitsch
4 ASINs in Top 10
35.9%
Units
33K
Revenue
$263.7K
Avg. price
$8.98
B09GYPGLZZ
$7.99·★4.6·4K revsKitsch Mini Hair Clips for Women - Tortoise & Black, 16 Pcs | Stays In Place Without Pulling or Snagging, Durable & Sturdy Plastic Small Hair Clips For Bangs, Stylish Hair Accessories
Units sold10KB0CRZRM3LP
$9.93·★4.3·5.3K revsKitsch French Hair Pins for Women | Secure Hold All Day - Gold, 1pc | Elegant & Durable Metal French Pin for Updos, Chignon, Buns & Twist Hairstyles | Comfortable Fit Hair Accessories For Women
Units sold10KB071Z7ZL6R
$7.99·★4.4·8.8K revsKitsch Open Shape Metal Hair Clips for Women - Gold, 1 Pc | Durable & Elegant Gold Women Hair Accessories | Clips Hair Comfortably All-Day | Great For Everyday Use & Special Occasions
Units sold7KB0BTTNV9YN
$9.99·★3.8·2.9K revsKitsch Banana Hair Clips For Women – All Hair Types - Black & Tort, 2pcs | Secure & Durable Banana Hair Clips For Styling, Updos – Hair Accessories For Women
Units sold6K
JASVERLIN
1 ASIN in Top 10
21.7%
Units
20K
Revenue
$167K
Avg. price
$6.79
B0BGXXT1XM
$6.79·★4.6·3.8K revsJASVERLIN Glitter Butterfly Hair Claw Clips, Y2K Hair Accessories 50 Pcs | 10 Colors Sparkly Mini Y2K Clips for Women Parties, Festivals and Everyday Styling Secure Claw Design
Units sold20K
LuSeren
1 ASIN in Top 10
10.9%
Units
10K
Revenue
$84.4K
Avg. price
$8.97
B09Z7L79K6
$8.97·★4.7·15.4K revsLuSeren Hair Clips for Women 4.3 Inch Large Hair Claw Clips for Women Thin Thick Curly Hair, Big Matte Banana Clips,Strong Hold jaw clips,Neutral Colors
Units sold10K
Trending Barrettes Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0BGXXT1XM leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B0DSQWRTLX close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BGXXT1XM
JASVERLIN Glitter Butterfly Hair Claw Clips, Y2K Hair Accessories 50 Pcs | 10 Colors Sparkly Mini Y2K Clips for Women Parties, Festivals and Everyday Styling Secure Claw Design
Price
$6.79
Rating
4.6
Reviews
3.8K
Latest month sales
B0DSQWRTLX
Scunci by Conair No-Slip Grip Stay Tight Barrettes - hair barrettes for women - hair accessories for women - hair clips - Gold, Black and Silver - 6 Count
Price
$6.32
Rating
4.5
Reviews
6.1K
Latest month sales
B00LAXYI4U
GOODY Classics Barrettes - 8 CT8
Unlock to view ASIN details and product titles
Price
$9.95
Rating
4.4
Reviews
453
Latest month sales
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