Hair Charms Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hair Charms sales on Amazon US totaled 137,200 units in July 2026 (▲ 3.5% vs. the prior month), generating an estimated $1,118,524 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.2% of unit volume and 56.4% of revenue, while a typical listing is priced at $8.62. The keyword itself pulled 21,004 Amazon queries over the same period (▼ 16.5% MoM).
Zooming out to the 12-month window ending July 2026, the hair charms Top 50 moved 1,387,250 units and $12,993,317 in cumulative sales — an average of 115,604 units and $1,082,776 per month. Monthly throughput topped out at 161,600 units in October 2025 and dipped to 66,450 in May 2026, leaving the latest reading 37.3% higher than August 2025.
Hair Charms Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
137.2K
▲ 3.5% MoM
Monthly Revenue 2026/07
$1.1M
▲ 0.4% MoM
Top 10 Market Share 2026/07
61.2%
Hair Charms Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hair charms listing on Amazon US in July 2026 is ASIN B0BGXXT1XM (Brand: JASVERLIN), which sold 20,000 units at $7.99 apiece — equal to 14.6% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 84,000 units and $631,270 in July 2026 — 61.2% of unit volume and 56.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hair Charms' on Amazon
July 2026
Is 61.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BGXXT1XM
JASVERLIN Glitter Butterfly Hair Claw Clips, Y2K Hair Accessories 50 Pcs | 10 Colors Sparkly Mini Y2K Clips for Women Parties, Festivals and Everyday Styling Secure Claw Design
20K
▲ 100.0%vs. prior month
$167K
latest month
12-month trend
B07FK8YBPC
Teenitor Clear Elastic Hair Bands, 2000pcs Mini Hair Rubber Bands, Hair Ties, Soft Hair Elastics Ties, 2mm in Width and 30mm in Length
10K
▼ 50.0%vs. prior month
$59K
latest month
12-month trend
B0CRZRM3LP
Kitsch French Hair Pins for Women | Secure Hold All Day - Gold, 1pc | Elegant & Durable Metal French Pin for Updos, Chignon, Buns & Twist Hairstyles | Comfortable Fit Hair Accessories For Women
10K
▲ 0.0%vs. prior month
$88.4K
latest month
12-month trend
B0DJVBXWSQ
Hair Tinsel Kit for Girls 18 Colors Fairy Glitter Tinsel Hair Extensions | 48 Inch 8600 Strands Holographic Colored Bling Hair Tinsel Heat Resistant Hair Accessories for Women Christmas Party Festival
10K
▲ 0.0%vs. prior month
$99.7K
latest month
12-month trend
B0D4CLYFSY
30PCS Metal Alligator Hair Clips, Duck Billed Salon Styling Clips with Holes, Heavy Duty Silver Hair Pins for Women, DIY Bows & Home Use (30 Mixed Sizes)
9K
▼ 10.0%vs. prior month
$53.9K
latest month
12-month trend
B0CDZVGQ5D
Star Hair Clips 2000s Y2K Snap Hair Barrettes Non Slip Star Hair Accessories Silver Metal Hair Clips for Girls Women -15 PCS 1.57"
7K
▲ 16.7%vs. prior month
$53.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Hair Charms Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
JASVERLIN is the best-performing hair charms brand in July 2026, moving 20,000 units across 1 ASIN for 23.8% of Top 10 volume. Teenitor follows with 16,000 units (19.0%), ahead of Kitsch on 10,000 units (11.9%).
Volume is spread across 9 brands, with the top three holding 54.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.54 to $9.93, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
JASVERLIN
1 ASIN in Top 10
23.8%
Units
20K
Revenue
$167K
Avg. price
$7.99
B0BGXXT1XM
$7.99·★4.6·3.8K revsJASVERLIN Glitter Butterfly Hair Claw Clips, Y2K Hair Accessories 50 Pcs | 10 Colors Sparkly Mini Y2K Clips for Women Parties, Festivals and Everyday Styling Secure Claw Design
Units sold20K
Teenitor
2 ASINs in Top 10
19.0%
Units
16K
Revenue
$97.2K
Avg. price
$6.54
B07FK8YBPC
$6.48·★4.4·33.2K revsTeenitor Clear Elastic Hair Bands, 2000pcs Mini Hair Rubber Bands, Hair Ties, Soft Hair Elastics Ties, 2mm in Width and 30mm in Length
Units sold10KB0D3DRVFGL
$6.59·★4.6·4K revsTeenitor 300pcs Bobby Pins Hair Pins Kit, 100 Hair Pin for Women 100 Bobby Pins Brown and 100 Hair Bands, Hair Pins for Buns 2inch 2.36inch 2.75inch
Units sold6K
Kitsch
1 ASIN in Top 10
11.9%
Units
10K
Revenue
$88.4K
Avg. price
$9.93
B0CRZRM3LP
$9.93·★4.3·5.3K revsKitsch French Hair Pins for Women | Secure Hold All Day - Gold, 1pc | Elegant & Durable Metal French Pin for Updos, Chignon, Buns & Twist Hairstyles | Comfortable Fit Hair Accessories For Women
Units sold10K
Trending Hair Charms Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D5TSZMQ8 booked 3K units at $8.99, with ▲ 50.0% MoM change. On the growth side, B0FFM3JBN8 leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B0GRTP7VY4 close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D5TSZMQ8
3PCS Black Spider Web Skeleton Hand Skull Hair Claw Clips for Women And Girls, Hiphop Metal Large Medium Size for Thick Thin Hair, Headband Barrette for styling Hair Accessories Party Gift (Black Gun)
Price
$8.99
Rating
4.6
Reviews
1.2K
Latest month sales
B0FFM3JBN8
10 Pcs Fun Ladybug Hair Clips Funky Insect Bug Hair Clips for Teen Girls Women Cute Decorative Whimsical Accessories for Back to School Halloween Cosplay Themed Party
Price
$4.99
Rating
4.1
Reviews
110
Latest month sales
B0GRTP7VY4
Hair Tinsel, 22 Colors Fairy Hair Tinsel Kit for Girls Women | 48 Inch 8800 Strands with Tools Hair Accessories Glitter Tinsel Hair Extensions for Party Festival Christmas
Unlock to view ASIN details and product titles
Price
$8.97
Rating
4.4
Reviews
102
Latest month sales
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