Bar Shampoo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bar Shampoo sales on Amazon US totaled 121,000 units in July 2026 (▼ 11.5% vs. the prior month), generating an estimated $1,763,795 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.1% of unit volume and 67.6% of revenue, while a typical listing is priced at $15.96. The keyword itself pulled 18,346 Amazon queries over the same period (▲ 5.8% MoM).
Zooming out to the 12-month window ending July 2026, the bar shampoo Top 50 moved 1,287,650 units and $20,599,715 in cumulative sales — an average of 107,304 units and $1,716,643 per month. Monthly throughput topped out at 136,800 units in June 2026 and dipped to 80,000 in May 2026, leaving the latest reading 19.8% higher than August 2025.
Bar Shampoo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
121K
▼ 11.5% MoM
Monthly Revenue 2026/07
$1.8M
▼ 17.1% MoM
Top 10 Market Share 2026/07
71.1%
Bar Shampoo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bar shampoo listing on Amazon US in July 2026 is ASIN B002TSA90M (Brand: DOVE MEN + CARE), which sold 20,000 units at $12.97 apiece — equal to 16.5% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 86,000 units and $1,191,450 in July 2026 — 71.1% of unit volume and 67.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bar Shampoo' on Amazon
July 2026
Is 71.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B002TSA90M
DOVE MEN + CARE 3 in Cleanser for Body, Face, and Shaving 1 Bar 3.75 oz | For dry skin, Helps cleanse and hydrate, With 1/4 moisturizing cream, For face body + shave, Extra Fresh scent
20K
▲ 0.0%vs. prior month
$259.6K
latest month
12-month trend
B001E0T740
Dr. Bronner's Pure-Castile Magic Bar Soap - Made with Regenerative Organic Certified Oils - For Face, Body, Hair- Gentle on Sensitive Skin - Vegan Soap Bars for Men & Women - Lavender, 2 Pack, 5oz
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B00JF2PYVE
Dr. Bronner's Pure-Castile Bar Soap (Baby Unscented, 5 ounce, 2-pack) - Made with Organic Oils, For Face, Body, Hair, Gentle for Sensitive Skin, Babies, No Added Fragrance, Biodegradable, Vegan
10K
▲ 0.0%vs. prior month
$99.2K
latest month
12-month trend
B0GNP1CMWZ
Kitsch Rosemary & Biotin Shampoo Bar Soap for Hair Growth - 3.5 oz | Strengthening, Thickening & Volumizing Hair Shampoo for Women and Men - Free of Paraben, Sulfate & Silicone - Made in USA
10K
▲ 42.9%vs. prior month
$126.4K
latest month
12-month trend
B0GNP2K8WW
Kitsch Rice Water Shampoo Bar Soap for Hair Growth – Made in USA, 3.5 oz | Strengthening Hair Shampoo for Women & Men – Reduce Breakage, Boosts Shine – Paraben, Silicone & Sulfate-Free Hair Care
8K
▼ 20.0%vs. prior month
$99.6K
latest month
12-month trend
B0FWDDN77G
Kitsch Strengthening Rice Water Shampoo for Hair Growth – 12.3 oz | Volumizing Shampoo for Women & Men – Hair Care for Thin, Fine & Damaged Hair – Paraben, Silicone & Sulfate Free
7K
▼ 30.0%vs. prior month
$87.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bar Shampoo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Kitsch is the best-performing bar shampoo brand in July 2026, moving 46,000 units across 7 ASINs for 53.5% of Top 10 volume. DOVE MEN + CARE follows with 20,000 units (23.3%), ahead of Dr. Bronner's on 20,000 units (23.3%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $17.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Kitsch
7 ASINs in Top 10
53.5%
Units
46K
Revenue
$732.8K
Avg. price
$17.99
B0GNP1CMWZ
$13.99·★4.5·11.2K revsKitsch Rosemary & Biotin Shampoo Bar Soap for Hair Growth - 3.5 oz | Strengthening, Thickening & Volumizing Hair Shampoo for Women and Men - Free of Paraben, Sulfate & Silicone - Made in USA
Units sold10KB0GNP2K8WW
$13.99·★4.4·17.6K revsKitsch Rice Water Shampoo Bar Soap for Hair Growth – Made in USA, 3.5 oz | Strengthening Hair Shampoo for Women & Men – Reduce Breakage, Boosts Shine – Paraben, Silicone & Sulfate-Free Hair Care
Units sold8KB0FWDDN77G
$13.99·★4.3·2.4K revsKitsch Strengthening Rice Water Shampoo for Hair Growth – 12.3 oz | Volumizing Shampoo for Women & Men – Hair Care for Thin, Fine & Damaged Hair – Paraben, Silicone & Sulfate Free
Units sold7KB0BS2D2KN7
$27.99·★4.3·36.6K revsKitsch Rice Water Solid Shampoo and Conditioner Set for Hair Growth – 2 pcs | Strengthening Hair Care Duo w/ Rice Protein & Vitamins for Damage Repair – Paraben, Sulfate & Silicone Free, Made in USA
Units sold6KB0CV8GNDDC
$15.99·★4.3·36.6K revsKitsch Shampoo and Conditioner Set - 4pc Sampler Bars for Hair Growth | Rice Water Shampoo and Conditioner, Castor Oil Shampoo & Coconut Oil Conditioner - Bottle-Free Beauty for Repair & Moisture
Units sold6KB0D3W7ZGWY
$27.99·★4.3·36.6K revsKitsch Rosemary & Biotin Shampoo and Conditioner Set for Hair Growth | Strengthening, Thickening Hair Care – Volumizing Shampoo and Conditioner Bar – Paraben, Sulfate & Silicone Free – 2 pack
Units sold5KB0FPXQTBN2
$11.99·★4.4·719 revsKitsch 2-Compartment Travel Soap Case – TSA-Approved Bar Soap Holder | Travel Organizer, Bar Soap Case - Lightweight, Durable, Leak-Proof, Made from Recycled Plastic – Black
Units sold4K
DOVE MEN + CARE
1 ASIN in Top 10
23.3%
Units
20K
Revenue
$259.6K
Avg. price
$12.97
B002TSA90M
$12.97·★4.7·14.5K revsDOVE MEN + CARE 3 in Cleanser for Body, Face, and Shaving 1 Bar 3.75 oz | For dry skin, Helps cleanse and hydrate, With 1/4 moisturizing cream, For face body + shave, Extra Fresh scent
Units sold20K
Dr. Bronner's
2 ASINs in Top 10
23.3%
Units
20K
Revenue
$199.1K
Avg. price
$9.99
B001E0T740
$9.99·★4.8·6.2K revsDr. Bronner's Pure-Castile Magic Bar Soap - Made with Regenerative Organic Certified Oils - For Face, Body, Hair- Gentle on Sensitive Skin - Vegan Soap Bars for Men & Women - Lavender, 2 Pack, 5oz
Units sold10KB00JF2PYVE
$9.99·★4.8·7.1K revsDr. Bronner's Pure-Castile Bar Soap (Baby Unscented, 5 ounce, 2-pack) - Made with Organic Oils, For Face, Body, Hair, Gentle for Sensitive Skin, Babies, No Added Fragrance, Biodegradable, Vegan
Units sold10K
Trending Bar Shampoo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FPXQTBN2 booked 4K units at $11.99, with ▲ 33.3% MoM change. On the growth side, B0GPB8X325 leads positive momentum with ▲ 900.0% MoM growth on 1K units, with B0GP9GNJVB close behind at ▲ 100.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FPXQTBN2
Kitsch 2-Compartment Travel Soap Case – TSA-Approved Bar Soap Holder | Travel Organizer, Bar Soap Case - Lightweight, Durable, Leak-Proof, Made from Recycled Plastic – Black
Price
$11.99
Rating
4.4
Reviews
719
Latest month sales
B0GPB8X325
Kitsch Clarifying Tea Tree & Mint Shampoo Bar Soap - Made in USA, 3.5 oz | Clarifying Shampoo for Build-Up Removal - Hair Shampoo for Women and Men for Scalp & Oil Control - Vegan Hair Care
Price
$13.99
Rating
4.5
Reviews
11.2K
Latest month sales
B0GP9GNJVB
Kitsch Rice Water Solid Shampoo and Conditioner Set for Hair Growth – 2 pcs | Strengthening Hair Care Duo w/ Rice Protein & Vitamins for Damage Repair – Paraben, Sulfate & Silicone Free, Made in USA
Unlock to view ASIN details and product titles
Price
$27.99
Rating
4.4
Reviews
783
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this bar shampoo report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card