Bamboo Paper Towels Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Bounty is the best-performing bamboo paper towels brand in July 2026, moving 160,000 units across 2 ASINs for 23.2% of Top 10 volume. CLEAN SKIN CLUB follows with 100,000 units (14.5%), ahead of Amazon Basics on 100,000 units (14.5%).

Volume is spread across 7 brands, with the top three holding 52.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.47 to $22.86, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FN5154SV booked 30K units at $13.97. On the growth side, B004JX7OFS leads positive momentum with ▲ 250.0% MoM growth on 700 units, with B0CZ5THL73 close behind at ▲ 100.0% MoM on 60K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.