Vanity Fair Napkins Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Vanity Fair Napkins sales on Amazon US totaled 332,800 units in July 2026 (▼ 5.2% vs. the prior month), generating an estimated $2,393,609 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 90.1% of unit volume and 78.3% of revenue, while a typical listing is priced at $16.35. The keyword itself pulled 19,382 Amazon queries over the same period (▲ 4.5% MoM).
Zooming out to the 12-month window ending July 2026, the vanity fair napkins Top 50 moved 3,157,150 units and $20,657,488 in cumulative sales — an average of 263,096 units and $1,721,457 per month. Monthly throughput topped out at 351,200 units in June 2026 and dipped to 171,850 in May 2026, leaving the latest reading 49.3% higher than August 2025.
Vanity Fair Napkins Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
332.8K
▼ 5.2% MoM
Monthly Revenue 2026/07
$2.4M
▲ 0.7% MoM
Top 10 Market Share 2026/07
90.1%
Vanity Fair Napkins Market Share & Sales Concentration on Amazon US — July 2026
The most-sold vanity fair napkins listing on Amazon US in July 2026 is ASIN B000VCFB0G (Brand: Bounty), which sold 100,000 units at $3.19 apiece — equal to 30.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 300,000 units and $1,874,120 in July 2026 — 90.1% of unit volume and 78.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Vanity Fair Napkins' on Amazon
July 2026
Is 90.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B000VCFB0G
Bounty Paper Napkins, White, 200 Count, Packaging may vary
100K
▲ 0.0%vs. prior month
$283K
latest month
12-month trend
B00I4F1NLI
Bounty Paper Napkins, White, 400 Count
50K
▲ 0.0%vs. prior month
$287K
latest month
12-month trend
B0DPLRQBK4
Amazon Basics Everyday Paper Napkins, 400 Count
40K
▼ 20.0%vs. prior month
$242.4K
latest month
12-month trend
B0014E89WM
Vanity Fair Everyday Paper Napkins, 100 Count, Disposable | 2-ply paper dinner napkins for everyday; soft and smooth feel; absorbent dinner size for mealtime, easy cleanup
30K
▲ 0.0%vs. prior month
$63.9K
latest month
12-month trend
B0G8KVJ55R
Brawny Tear-A-Square 3-Ply Paper Towels, 12 Double Rolls = 24 Regular Rolls | Strong, absorbent, and durable to tackle any tough mess
30K
▲ 50.0%vs. prior month
$599.1K
latest month
12-month trend
B00MW3HBA0
Vanity Fair Everyday Paper Napkins, 200 Count, Disposable Napkins Made Soft And Smooth For Everyday Meals
20K
▼ 33.3%vs. prior month
$119.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Vanity Fair Napkins Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Bounty is the best-performing vanity fair napkins brand in July 2026, moving 150,000 units across 2 ASINs for 50.0% of Top 10 volume. Vanity Fair follows with 74,000 units (24.7%), ahead of Amazon Basics on 40,000 units (13.3%).
With 5 brands splitting the Top 10 and 88.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.54 to $7.85, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Bounty
2 ASINs in Top 10
50.0%
Units
150K
Revenue
$570K
Avg. price
$4.54
B000VCFB0G
$3.19·★4.8·41.4K revsBounty Paper Napkins, White, 200 Count, Packaging may vary
Units sold100KB00I4F1NLI
$5.89·★4.8·41.4K revsBounty Paper Napkins, White, 400 Count
Units sold50K
Vanity Fair
5 ASINs in Top 10
24.7%
Units
74K
Revenue
$443.7K
Avg. price
$7.85
B0014E89WM
$1.08·★4.8·24.1K revsVanity Fair Everyday Paper Napkins, 100 Count, Disposable | 2-ply paper dinner napkins for everyday; soft and smooth feel; absorbent dinner size for mealtime, easy cleanup
Units sold30KB00MW3HBA0
$2.79·★4.8·24.1K revsVanity Fair Everyday Paper Napkins, 200 Count, Disposable Napkins Made Soft And Smooth For Everyday Meals
Units sold20KB0FNNDBY9X
$10.24·★4.8·24.1K revsVanity Fair Everyday Paper Napkins, 400 Count White Dinner Napkins
Units sold10KB075V9Q5X8
$2.88·★4.8·15.8K revsVanity Fair Napkins, Extra Absorbent Premium Paper Napkins, 80 Count | Soft and strong disposable paper napkins for everyday use, home essentials for convenience and hosting; disposable napkins
Units sold8KB078GDLCT5
$22.24·★4.8·10.4K revsVanity Fair Entertain Paper Napkins, Disposable Dinner Napkins, 320 Count | Fancy paper napkins for dinner parties, place settings, and buffet service
Units sold6K
Amazon Basics
1 ASIN in Top 10
13.3%
Units
40K
Revenue
$242.4K
Avg. price
$4.99
B0DPLRQBK4
$4.99·★4.5·2.8K revsAmazon Basics Everyday Paper Napkins, 400 Count
Units sold40K
Trending Vanity Fair Napkins Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0CRDSFC2N leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B0CHDH5GD4 close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CRDSFC2N
Horaldaily 100 Spring Summer Disposable Paper Decorative Guest Napkins, Hummingbird Butterfly Flowers Watercolor Hand Towel for Party Lunch Dinner Kitchen Bathroom
Price
$9.99
Rating
4.7
Reviews
107
Latest month sales
B0CHDH5GD4
ONDAGO Vanity Fair Everyday Paper Napkins - 110 2-Ply Disposable Napkins (Pack of 3) - 330 Total
Price
$18.89
Rating
4.8
Reviews
177
Latest month sales
B0CT8ZWD1C
Vanity Fair Everyday Paper Napkins - 110 2-Ply Disposable Napkins (Pack of 3) - 330 Total
Unlock to view ASIN details and product titles
Price
$21.98
Rating
4.6
Reviews
111
Latest month sales
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