Balls Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Balls sales on Amazon US totaled 341,200 units in July 2026 (▼ 7.8% vs. the prior month), generating an estimated $4,222,170 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 43.7% of unit volume and 31.6% of revenue, while a typical listing is priced at $14.31. The keyword itself pulled 24,861 Amazon queries over the same period (▼ 27.0% MoM).
Zooming out to the 12-month window ending July 2026, the balls Top 50 moved 3,601,500 units and $43,751,929 in cumulative sales — an average of 300,125 units and $3,645,994 per month. Monthly throughput topped out at 401,200 units in December 2025 and dipped to 193,800 in May 2026, leaving the latest reading 1.3% higher than August 2025.
Balls Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
341.2K
▼ 7.8% MoM
Monthly Revenue 2026/07
$4.2M
▼ 11.1% MoM
Top 10 Market Share 2026/07
43.7%
Balls Market Share & Sales Concentration on Amazon US — July 2026
The most-sold balls listing on Amazon US in July 2026 is ASIN B09497R2CN (Brand: Amazon Basics), which sold 40,000 units at $5.29 apiece — equal to 11.7% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 149,000 units and $1,333,850 in July 2026 — 43.7% of unit volume and 31.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Balls' on Amazon
July 2026









Is 43.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B09497R2CN
Amazon Basics Amazon Basics Cotton Balls for Skincare, Makeup Removal, Cotton, Hypoallergenic, 200 Count (Previously Solimo)
40K
▼ 20.0%vs. prior month
$238K
latest month
12-month trend

B001FZCVTM
WILSON Championship Tennis Balls
30K
▲ 50.0%vs. prior month
$107.7K
latest month
12-month trend

B000F4AVPA
Chuckit! Ultra Ball Dog Toy, Durable Rubber, Medium 2.5-in, 2 Pack | Made from Durable Rubber with an Extra-Thick Core, This Bouncy Fetch Ball Floats in Water for Lasting Games of Fetch
10K
▲ 233.3%vs. prior month
$75.1K
latest month
12-month trend

B017V7UKW2
Massage Lacrosse Balls for Myofascial Release, Trigger Point Therapy, Muscle Knots, and Yoga Therapy. Set of 2 Firm Balls (Blue and Red)
10K
▲ 0.0%vs. prior month
$79.9K
latest month
12-month trend

B06XTW1BND
Franklin Sports X-40 Outdoor Pickleballs - USAP Approved
10K
▲ 0.0%vs. prior month
$99.5K
latest month
12-month trend

B07DK9QZV9
Trideer Yoga Ball for Exercise, Pilates, Core & Balance Training, Stability Ball for Pregnancy & Birthing Prep, Physical Therapy, Daily Stretching, Office Chair for Active Sitting, Quick Pump Included
10K
▲ 0.0%vs. prior month
$172.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Balls Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing balls brand in July 2026, moving 40,000 units across 1 ASIN for 26.8% of Top 10 volume. WILSON follows with 30,000 units (20.1%), ahead of Chuckit! on 10,000 units (6.7%).
Volume is spread across 10 brands, with the top three holding 53.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $3.59 to $5.76, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
1 ASIN in Top 10
26.8%
Units
40K
Revenue
$238K
Avg. price
$5.29

B09497R2CN
$5.29·★4.7·17.3K revsAmazon Basics Amazon Basics Cotton Balls for Skincare, Makeup Removal, Cotton, Hypoallergenic, 200 Count (Previously Solimo)
Units sold40K
WILSON
1 ASIN in Top 10
20.1%
Units
30K
Revenue
$107.7K
Avg. price
$3.59

B001FZCVTM
$3.59·★4.8·14.9K revsWILSON Championship Tennis Balls
Units sold30K
Chuckit!
1 ASIN in Top 10
6.7%
Units
10K
Revenue
$75.1K
Avg. price
$5.76

B000F4AVPA
$5.76·★4.8·107.8K revsChuckit! Ultra Ball Dog Toy, Durable Rubber, Medium 2.5-in, 2 Pack | Made from Durable Rubber with an Extra-Thick Core, This Bouncy Fetch Ball Floats in Water for Lasting Games of Fetch
Units sold10K
Trending Balls Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B000F4AVPA booked 10K units at $5.76, with ▲ 233.3% MoM change. On the growth side, B0DJWNLKWF leads positive momentum with ▲ 300.0% MoM growth on 4K units, with B08JSC1STR close behind at ▲ 150.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B000F4AVPA
Chuckit! Ultra Ball Dog Toy, Durable Rubber, Medium 2.5-in, 2 Pack | Made from Durable Rubber with an Extra-Thick Core, This Bouncy Fetch Ball Floats in Water for Lasting Games of Fetch
Price
$5.76
Rating
4.8
Reviews
107.8K
Latest month sales

B0DJWNLKWF
adidas FIFA World Cup 26™ Trionda Soccer Ball
Price
$17.49
Rating
4.3
Reviews
2.3K
Latest month sales

B08JSC1STR
Kieba Massage Lacrosse Balls for Myofascial Release, Trigger Point Therapy, Muscle Knots, and Yoga Therapy. Set of 2 Firm Balls (Pink and Purple)
Unlock to view ASIN details and product titles
Price
$7.99
Rating
4.7
Reviews
24.8K
Latest month sales
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