Water Football Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Water Football sales on Amazon US totaled 87,200 units in July 2026 (▼ 23.1% vs. the prior month), generating an estimated $1,399,433 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.2% of unit volume and 51.6% of revenue, while a typical listing is priced at $17.05. The keyword itself pulled 15,991 Amazon queries over the same period (▼ 51.1% MoM).
Zooming out to the 12-month window ending July 2026, the water football Top 50 moved 743,450 units and $10,741,068 in cumulative sales — an average of 61,954 units and $895,089 per month. Monthly throughput topped out at 113,400 units in June 2026 and dipped to 19,650 in January 2026, leaving the latest reading 91.9% higher than August 2025.
Water Football Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
87.2K
▼ 23.1% MoM
Monthly Revenue 2026/07
$1.4M
▼ 23.8% MoM
Top 10 Market Share 2026/07
56.2%
Water Football Market Share & Sales Concentration on Amazon US — July 2026
The most-sold water football listing on Amazon US in July 2026 is ASIN B08P29SC84 (Brand: Nerf), which sold 10,000 units at $12.47 apiece — equal to 11.5% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 49,000 units and $721,630 in July 2026 — 56.2% of unit volume and 51.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Water Football' on Amazon
July 2026
Is 56.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08P29SC84
Nerf Vortex Aero Howler Foam Ball, Classic Long-Distance Football, Flight-Optimizing Tail, Whistling Sound, Indoor & Outdoor Fun, Christmas Stocking Stuffers for Kids | Whistling Flight Sound, Long-Distance Spiral Throws, Textured Grip Design, Beach + Pool Play, Boys + Girls
10K
▲ 0.0%vs. prior month
$122.4K
latest month
12-month trend
B07NWR7HKD
JOYIN 12-Pack 12“ Beach Balls - Bulk Classic Beachball Inflatable Swimming Pool Toys for Games Adults Kids Birthday Party Supplies Combo Set, Rainbow Color Blow Up Luau Decorations Favors Gifts (12")
9K
▼ 10.0%vs. prior month
$85.9K
latest month
12-month trend
B001CEMIXK
Franklin Sports Adult 1000 Junior Youth Football
5K
▲ 0.0%vs. prior month
$60.5K
latest month
12-month trend
B0CCW7Q9F5
SwimWays Hydro Waterproof Football, Outdoor Games for Adults and Kids, Swimming Pool Accessories and Pool Party Games,9.25 Inches, Green
5K
▼ 50.0%vs. prior month
$101.3K
latest month
12-month trend
B0CCW6XSVS
SwimWays Hydro Lacrosse Waterproof Lacrosse Set for Ages 5+ | Lightweight, Travel-Friendly Set Includes Ball for On-the-Go Play Anywhere, Encourages Exercise; Boosts Hand-Eye Coordination
5K
▲ 0.0%vs. prior month
$60K
latest month
12-month trend
B0CRDYWYPD
Waboba Catch Water Glove, Pro Bouncing Ball Set | Baseball Style Mitt for Catching Water Balls, One Size Ambidextrous, For Beach Games & Swimming Pool Toys
4K
▲ 33.3%vs. prior month
$118.6K
latest month
12-month trend
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Best Water Football Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nerf is the best-performing water football brand in July 2026, moving 10,000 units across 1 ASIN for 20.4% of Top 10 volume. SwimWays follows with 10,000 units (20.4%), ahead of JOYIN on 9,000 units (18.4%).
Volume is spread across 8 brands, with the top three holding 59.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.99 to $16.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nerf
1 ASIN in Top 10
20.4%
Units
10K
Revenue
$122.4K
Avg. price
$12.47
B08P29SC84
$12.47·★4.8·11.6K revsNerf Vortex Aero Howler Foam Ball, Classic Long-Distance Football, Flight-Optimizing Tail, Whistling Sound, Indoor & Outdoor Fun, Christmas Stocking Stuffers for Kids | Whistling Flight Sound, Long-Distance Spiral Throws, Textured Grip Design, Beach + Pool Play, Boys + Girls
Units sold10K
SwimWays
2 ASINs in Top 10
20.4%
Units
10K
Revenue
$161.3K
Avg. price
$16.99
B0CCW7Q9F5
$21.98·★4.6·3.7K revsSwimWays Hydro Waterproof Football, Outdoor Games for Adults and Kids, Swimming Pool Accessories and Pool Party Games,9.25 Inches, Green
Units sold5KB0CCW6XSVS
$12.00·★4.5·2.2K revsSwimWays Hydro Lacrosse Waterproof Lacrosse Set for Ages 5+ | Lightweight, Travel-Friendly Set Includes Ball for On-the-Go Play Anywhere, Encourages Exercise; Boosts Hand-Eye Coordination
Units sold5K
JOYIN
1 ASIN in Top 10
18.4%
Units
9K
Revenue
$85.9K
Avg. price
$8.99
B07NWR7HKD
$8.99·★4.5·3.8K revsJOYIN 12-Pack 12“ Beach Balls - Bulk Classic Beachball Inflatable Swimming Pool Toys for Games Adults Kids Birthday Party Supplies Combo Set, Rainbow Color Blow Up Luau Decorations Favors Gifts (12")
Units sold9K
Trending Water Football Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0CRDYWYPD booked 4K units at $29.99, with ▲ 33.3% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CRDYWYPD
Waboba Catch Water Glove, Pro Bouncing Ball Set | Baseball Style Mitt for Catching Water Balls, One Size Ambidextrous, For Beach Games & Swimming Pool Toys
Price
$29.99
Rating
4.2
Reviews
233
Latest month sales
B07PJY61KW
Wave Runner Water Football for Pool and Beach | Waterproof Football for Outdoor Games for Adults, Teens, and Kids - Lightweight Pool Toys, Easy Wet Grip, Outdoor Summer Toy
Price
$16.50
Rating
4.6
Reviews
6K
Latest month sales
B0DYPKDPRS
Waboba Pro Water Skipping Ball Toy, Blue Waves | For Swimming Pool and Beach Games, Water Bouncing Ball Gift for Kids and Teens
Unlock to view ASIN details and product titles
Price
$11.99
Rating
4.7
Reviews
1.5K
Latest month sales
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