Bag Charms For Handbags Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bag Charms For Handbags sales on Amazon US totaled 49,300 units in July 2026 (▼ 11.1% vs. the prior month), generating an estimated $466,034 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.7% of unit volume and 51.6% of revenue, while a typical listing is priced at $9.14. The keyword itself pulled 33,114 Amazon queries over the same period (▼ 26.5% MoM).
Zooming out to the 12-month window ending July 2026, the bag charms for handbags Top 50 moved 449,300 units and $4,535,973 in cumulative sales — an average of 37,442 units and $377,998 per month. Monthly throughput topped out at 55,450 units in June 2026 and dipped to 25,900 in May 2026, leaving the latest reading 70.3% higher than August 2025.
Bag Charms For Handbags Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
49.3K
▼ 11.1% MoM
Monthly Revenue 2026/07
$466K
▼ 11.4% MoM
Top 10 Market Share 2026/07
52.7%
Bag Charms For Handbags Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bag charms for handbags listing on Amazon US in July 2026 is ASIN B07SCN46GZ (Brand: OMYSTYLE), which sold 6,000 units at $9.88 apiece — equal to 12.2% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 26,000 units and $240,690 in July 2026 — 52.7% of unit volume and 51.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bag Charms For Handbags' on Amazon
July 2026
Is 52.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07SCN46GZ
OMYSTYLE Purse Organizer Insert, Felt Tote Bag Organizer Insert with 5 Sizes, Handbag Dividers for Inside Purse, Compatible with Longchamp, Neverful, Speedy and More
6K
▼ 14.3%vs. prior month
$59.3K
latest month
12-month trend
B0D66ZJB7N
Wikavanli Metal Keychains Keyring Key Chain Ring Clip Holder Organizer for Home Car Keys Key Finder Women Men
4K
▼ 20.0%vs. prior month
$24K
latest month
12-month trend
B0F676P2XR
Muitcdo Brass Key Rings Bulk, Key Chain Organizer Holder for Men Women with Secure Screw Locking
4K
▼ 33.3%vs. prior month
$43K
latest month
12-month trend
B0DFWNWCQ6
Miokkley Cute Bunny Plush Keychain for Backpack, 3.5" Inch Mini Rabbit Keychain Purse Charm Pendant Gift for Women
3K
▲ 50.0%vs. prior month
$21.2K
latest month
12-month trend
B0DSPTKVDX
TINKRSTUFF Cherry Bag Charm Cute Cherry Purse Charms Strawberry Keychain Best Gifts
2K
▲ 0.0%vs. prior month
$12K
latest month
12-month trend
B0FCYTMG3K
Purse Chain Pearl Bag Chains Purse Charms with Gold Straps Bag Charms for Handbags(1)
2K
▼ 33.3%vs. prior month
$12K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bag Charms For Handbags Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OMYSTYLE is the best-performing bag charms for handbags brand in July 2026, moving 6,000 units across 1 ASIN for 23.1% of Top 10 volume. Wikavanli follows with 4,000 units (15.4%), ahead of Muitcdo on 4,000 units (15.4%).
Volume is spread across 10 brands, with the top three holding 53.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.99 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OMYSTYLE
1 ASIN in Top 10
23.1%
Units
6K
Revenue
$59.3K
Avg. price
$9.88
B07SCN46GZ
$9.88·★4.5·35.4K revsOMYSTYLE Purse Organizer Insert, Felt Tote Bag Organizer Insert with 5 Sizes, Handbag Dividers for Inside Purse, Compatible with Longchamp, Neverful, Speedy and More
Units sold6K
Wikavanli
1 ASIN in Top 10
15.4%
Units
4K
Revenue
$24K
Avg. price
$5.99
B0D66ZJB7N
$5.99·★4.6·2.8K revsWikavanli Metal Keychains Keyring Key Chain Ring Clip Holder Organizer for Home Car Keys Key Finder Women Men
Units sold4K
Muitcdo
1 ASIN in Top 10
15.4%
Units
4K
Revenue
$43K
Avg. price
$9.99
B0F676P2XR
$9.99·★4.8·284 revsMuitcdo Brass Key Rings Bulk, Key Chain Organizer Holder for Men Women with Secure Screw Locking
Units sold4K
Trending Bag Charms For Handbags Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GC4GJHG8 leads positive momentum with ▲ 300.0% MoM growth on 400 units, with B0G576VMG6 close behind at ▲ 150.0% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GC4GJHG8
Cute Fruit Coin Purse Keychain, Mini Leather Bag Charms, Handbag, Backpack Kawaii Strawberry Lemon Charms Accessories Gift for Girls Women
Price
$8.99
Rating
4.5
Reviews
47
Latest month sales
B0G576VMG6
Cute Key Chain Plush Bear Bag Charm Teddy Bear Keychain Gift For Handbag,Purse, Backpack, Car Keys
Price
$9.98
Rating
4.6
Reviews
305
Latest month sales
B0GWTJJLV8
Angyape Blueberry Keychain Fruit Bag Charms for Handbags Tote Bags Purse Charms Cute Fruit Accessories Gift for Women
Unlock to view ASIN details and product titles
Price
$8.96
Rating
3.8
Reviews
9
Latest month sales
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