Bag Balm Original Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bag Balm Original sales on Amazon US totaled 172,500 units in July 2026 (▼ 4.2% vs. the prior month), generating an estimated $1,770,949 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.2% of unit volume and 49.1% of revenue, while a typical listing is priced at $12.22. The keyword itself pulled 14,728 Amazon queries over the same period (▲ 3.3% MoM).
Zooming out to the 12-month window ending July 2026, the bag balm original Top 50 moved 1,952,100 units and $20,610,495 in cumulative sales — an average of 162,675 units and $1,717,541 per month. Monthly throughput topped out at 241,300 units in December 2025 and dipped to 103,600 in May 2026, leaving the latest reading 44.8% higher than August 2025.
Bag Balm Original Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
172.5K
▼ 4.2% MoM
Monthly Revenue 2026/07
$1.8M
▼ 5.7% MoM
Top 10 Market Share 2026/07
63.2%
Bag Balm Original Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bag balm original listing on Amazon US in July 2026 is ASIN B01D2NTLZG (Brand: A+D), which sold 30,000 units at $5.47 apiece — equal to 17.4% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 109,000 units and $869,550 in July 2026 — 63.2% of unit volume and 49.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bag Balm Original' on Amazon
July 2026
Is 63.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B01D2NTLZG
A+D Original Diaper Rash Ointment Prevents & Treats Diaper Rash, Moisturizing Skin Protectant with Vitamins A & D, Healing Skin Ointment for Dry and Cracked Skin 4oz
30K
▲ 50.0%vs. prior month
$164.1K
latest month
12-month trend
B0002QB9NE
O'Keeffe's Healthy Feet Foot Cream, 3.2 oz Jar, 1-Pack For Extreme Dryness | Repairs Extremely Cracked, Dry Feet, Retains Moisture Levels, Hypoallergenic, Non-Greasy, Instantly Boosts Moisture
10K
▲ 0.0%vs. prior month
$85.6K
latest month
12-month trend
B000S2LT9Q
Dr. Dan's Cortibalm 1-Pack Lip Balm with 1% Hydrocortisone for Cracked Lips | Healing Lip Balm with Beeswax & Vitamin E, Lip Repair for Severely Chapped Lips, Dry Lips Repair, Moisturizing Hydrating
10K
▲ 0.0%vs. prior month
$85K
latest month
12-month trend
B0FNMW3HPQ
Uruses Urea Cream 60% plus Salicylic Acid 2% Urea Foot Care Stick, Foot Cream for Foot Callus Remover, Feet Moisturizer Stick for Dry Cracked Heels, Hands, Knees, Hydrating Heel Balm, Easy To Use
10K
▲ 42.9%vs. prior month
$85.4K
latest month
12-month trend
B01AASJCPA
Bag Balm Vermont's Original Skin Moisturizer - Full Body Hydrating Skin Care: Dry Hands, Lips, Face, Feet & More - Unscented, Cruelty & Paraben Free - Day & Night, Men & Women (4oz Tin, Made in USA)
9K
▼ 10.0%vs. prior month
$80K
latest month
12-month trend
B0BBPS73TD
Vaseline Lip Therapy Original Mini Lip Balm, Hydrating Dry Lips 0.5oz 2ct | Lip treatment helps heal dry, cracked lips with deep moisture, natural glossy shine, and a protective moisture barrier
9K
▲ 50.0%vs. prior month
$56K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bag Balm Original Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
A+D is the best-performing bag balm original brand in July 2026, moving 30,000 units across 1 ASIN for 27.5% of Top 10 volume. Vaseline follows with 15,000 units (13.8%), ahead of O'Keeffe's on 10,000 units (9.2%).
Volume is spread across 9 brands, with the top three holding 50.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.47 to $10.23, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
A+D
1 ASIN in Top 10
27.5%
Units
30K
Revenue
$164.1K
Avg. price
$5.47
B01D2NTLZG
$5.47·★4.8·41.1K revsA+D Original Diaper Rash Ointment Prevents & Treats Diaper Rash, Moisturizing Skin Protectant with Vitamins A & D, Healing Skin Ointment for Dry and Cracked Skin 4oz
Units sold30K
Vaseline
2 ASINs in Top 10
13.8%
Units
15K
Revenue
$95K
Avg. price
$6.49
B0BBPS73TD
$6.49·★4.7·781 revsVaseline Lip Therapy Original Mini Lip Balm, Hydrating Dry Lips 0.5oz 2ct | Lip treatment helps heal dry, cracked lips with deep moisture, natural glossy shine, and a protective moisture barrier
Units sold9KB0BBWCZLYY
$6.48·★4.6·919 revsVaseline Lip Therapy Rosy Lips Tinted Lip Balm, Moisturizing 0.5oz 2ct | Lip treatment helps heal dry, chapped lips by locking in moisture for lasting hydration, glossy shine, & a protective barrier
Units sold6K
O'Keeffe's
1 ASIN in Top 10
9.2%
Units
10K
Revenue
$85.6K
Avg. price
$10.23
B0002QB9NE
$10.23·★4.6·90.3K revsO'Keeffe's Healthy Feet Foot Cream, 3.2 oz Jar, 1-Pack For Extreme Dryness | Repairs Extremely Cracked, Dry Feet, Retains Moisture Levels, Hypoallergenic, Non-Greasy, Instantly Boosts Moisture
Units sold10K
Trending Bag Balm Original Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0BBPS73TD booked 9K units at $6.49, with ▲ 50.0% MoM change. On the growth side, B0CHLBDJYP leads positive momentum with ▲ 600.0% MoM growth on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BBPS73TD
Vaseline Lip Therapy Original Mini Lip Balm, Hydrating Dry Lips 0.5oz 2ct | Lip treatment helps heal dry, cracked lips with deep moisture, natural glossy shine, and a protective moisture barrier
Price
$6.49
Rating
4.7
Reviews
781
Latest month sales
B0BBWCZLYY
Vaseline Lip Therapy Rosy Lips Tinted Lip Balm, Moisturizing 0.5oz 2ct | Lip treatment helps heal dry, chapped lips by locking in moisture for lasting hydration, glossy shine, & a protective barrier
Price
$6.48
Rating
4.6
Reviews
919
Latest month sales
B0CHLBDJYP
Coach Product Care
Unlock to view ASIN details and product titles
Price
$15.00
Rating
4.6
Reviews
343
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this bag balm original report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card