Baby Sippy Cup Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Baby Sippy Cup sales on Amazon US totaled 180,600 units in July 2026 (▲ 5.2% vs. the prior month), generating an estimated $1,929,096 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.1% of unit volume and 43.0% of revenue, while a typical listing is priced at $11.92. The keyword itself pulled 18,990 Amazon queries over the same period (▲ 7.9% MoM).
Zooming out to the 12-month window ending July 2026, the baby sippy cup Top 50 moved 1,691,900 units and $18,810,302 in cumulative sales — an average of 140,992 units and $1,567,525 per month. Monthly throughput topped out at 180,600 units in July 2026 and dipped to 76,750 in May 2026, leaving the latest reading 31.7% higher than August 2025.
Baby Sippy Cup Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
180.6K
▲ 5.2% MoM
Monthly Revenue 2026/07
$1.9M
▲ 2.6% MoM
Top 10 Market Share 2026/07
47.1%
Baby Sippy Cup Market Share & Sales Concentration on Amazon US — July 2026
The most-sold baby sippy cup listing on Amazon US in July 2026 is ASIN B0C54CYDS3 (Brand: Dr. Brown's), which sold 20,000 units at $5.97 apiece — equal to 11.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 85,000 units and $829,890 in July 2026 — 47.1% of unit volume and 43.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Baby Sippy Cup' on Amazon
July 2026
Is 47.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0C54CYDS3
Dr. Brown's Milestones Baby's First Straw Cup, Blue, 1-Pack
20K
▲ 0.0%vs. prior month
$119.4K
latest month
12-month trend
B0C54CYDN9
Dr. Brown's Milestones Baby's First Straw Cup, Coral, 1-Pack
10K
▲ 25.0%vs. prior month
$59.7K
latest month
12-month trend
B00MRZIFD0
Munchkin® Miracle® 360 Trainer Sippy Cup with Handles, Spill Proof, 7 Ounce, 2 Pack, Green/Blue
10K
▲ 150.0%vs. prior month
$99.9K
latest month
12-month trend
B0CRVYGYY6
The First Years Squeeze & Sip Straw Cups - 7 Oz - 3 Count | Toddler Straw Cups, 7 Oz Cups, 3 Count, Ages 6 Months And Up, Top-Rack Dishwasher Safe, Made Without BPA
8K
▲ 14.3%vs. prior month
$97.2K
latest month
12-month trend
B0C54BBCD3
Dr. Brown's Milestones Baby's First Straw Cup, Olive Green, 1-Pack
7K
▲ 16.7%vs. prior month
$48.9K
latest month
12-month trend
B0F3LN98NQ
NUK Active Sippy Cup, 10 oz, 2 Pack, Disney's Cars, Lightning McQueen, BPA-Free, Spill-Proof, Transition Cup
7K
▼ 30.0%vs. prior month
$99.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Baby Sippy Cup Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dr. Brown's is the best-performing baby sippy cup brand in July 2026, moving 37,000 units across 3 ASINs for 43.5% of Top 10 volume. The First Years follows with 14,000 units (16.5%), ahead of NUK on 12,000 units (14.1%).
With 6 brands splitting the Top 10 and 74.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.31 to $17.92, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dr. Brown's
3 ASINs in Top 10
43.5%
Units
37K
Revenue
$228K
Avg. price
$6.31
B0C54CYDS3
$5.97·★4.3·15.6K revsDr. Brown's Milestones Baby's First Straw Cup, Blue, 1-Pack
Units sold20KB0C54CYDN9
$5.97·★4.3·15.6K revsDr. Brown's Milestones Baby's First Straw Cup, Coral, 1-Pack
Units sold10KB0C54BBCD3
$6.99·★4.3·15.6K revsDr. Brown's Milestones Baby's First Straw Cup, Olive Green, 1-Pack
Units sold7K
The First Years
2 ASINs in Top 10
16.5%
Units
14K
Revenue
$169.5K
Avg. price
$14.04
B0CRVYGYY6
$12.99·★4.5·3.7K revsThe First Years Squeeze & Sip Straw Cups - 7 Oz - 3 Count | Toddler Straw Cups, 7 Oz Cups, 3 Count, Ages 6 Months And Up, Top-Rack Dishwasher Safe, Made Without BPA
Units sold8KB0DHF3QVCF
$15.09·★4.5·3.7K revsThe First Years Squeeze & Sip Straw Cups - Pink/Purple/Blue - 3 Count | Toddler Straw Cups, 7 Oz Cups, 3 Count, Ages 6 Months And Up, Top-Rack Dishwasher Safe, Made Without BPA
Units sold6K
NUK
2 ASINs in Top 10
14.1%
Units
12K
Revenue
$174.7K
Avg. price
$17.92
B0F3LN98NQ
$13.85·★4.7·4.3K revsNUK Active Sippy Cup, 10 oz, 2 Pack, Disney's Cars, Lightning McQueen, BPA-Free, Spill-Proof, Transition Cup
Units sold7KB0CLHGD922
$21.99·★4.5·1.9K revsNUK Learner Straw Cup 10oz - Toddler Cup with Soft Straw for Easy Drinking Suitable for Ages 8 Months and Up
Units sold5K
Trending Baby Sippy Cup Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B00MRZIFD0 booked 10K units at $9.99, with ▲ 150.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00MRZIFD0
Munchkin® Miracle® 360 Trainer Sippy Cup with Handles, Spill Proof, 7 Ounce, 2 Pack, Green/Blue
Price
$9.99
Rating
4.7
Reviews
48.5K
Latest month sales
B0BTYQ7Q5Y
Zak Designs Kelso Toddler Cups For Travel or At Home, 15oz 2-Pack Durable Plastic Sippy Cups With Leak-Proof Design is Perfect For Kids (DinoRoar, Zaksaurus)
Price
$13.99
Rating
4.6
Reviews
32.1K
Latest month sales
B0DHF3QVCF
The First Years Squeeze & Sip Straw Cups - Pink/Purple/Blue - 3 Count | Toddler Straw Cups, 7 Oz Cups, 3 Count, Ages 6 Months And Up, Top-Rack Dishwasher Safe, Made Without BPA
Unlock to view ASIN details and product titles
Price
$15.09
Rating
4.5
Reviews
3.7K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this baby sippy cup report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card