Baby Hair Bows Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Baby Hair Bows sales on Amazon US totaled 119,100 units in July 2026 (▲ 3.7% vs. the prior month), generating an estimated $1,048,566 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 43.7% of unit volume and 38.3% of revenue, while a typical listing is priced at $9.60. The keyword itself pulled 13,358 Amazon queries over the same period (▲ 4.2% MoM).
Zooming out to the 12-month window ending July 2026, the baby hair bows Top 50 moved 1,427,800 units and $12,601,500 in cumulative sales — an average of 118,983 units and $1,050,125 per month. Monthly throughput topped out at 158,400 units in December 2025 and dipped to 61,500 in May 2026, leaving the latest reading 21.9% lower than August 2025.
Baby Hair Bows Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
119.1K
▲ 3.7% MoM
Monthly Revenue 2026/07
$1M
▲ 5.2% MoM
Top 10 Market Share 2026/07
43.7%
Baby Hair Bows Market Share & Sales Concentration on Amazon US — July 2026
The most-sold baby hair bows listing on Amazon US in July 2026 is ASIN B071ZSSL3Q (Brand: WillingTee), which sold 9,000 units at $4.99 apiece — equal to 7.6% of every unit tracked in this report and 29% ahead of the No. 2 listing.
The Top 10 ASINs account for 52,000 units and $402,040 in July 2026 — 43.7% of unit volume and 38.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Baby Hair Bows' on Amazon
July 2026
Is 43.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B071ZSSL3Q
200PCS Small Hair Ties,Baby Hair Ties for Baby Girls Toddlers | Elastic Hair Ponytail Holder Hair Accessories,Small Hair Ponytail Pigtails Holders for Little girls,Infants,Kids
9K
▼ 10.0%vs. prior month
$44.9K
latest month
12-month trend
B0DK57Y826
200 Pack Hair Ties BEoffer Baby Toddlers Girls Elastics Hair Band No Damage | Multicolor Colorful Small Rubber Bands Ponytail Pigtails Holders Not Harm to Hair (Macaron)
7K
▼ 12.5%vs. prior month
$41.9K
latest month
12-month trend
B06XFWSXM3
40Piece 3 Inch Boutique Grosgrain Ribbon Pinwheel Hair Bows Alligator Clips For Girls Babies Toddlers Accessories Teens In Pairs
6K
▲ 20.0%vs. prior month
$37.3K
latest month
12-month trend
B07CSM2T43
CÉLLOT 40PCS 4.5 Inch Hair Bows for Girls Toddler Hair Accessories in Pairs | Grosgrain Ribbon with Alligator Clips for Baby Girls Toddlers Kids | Back to School | Easy to Use Non-Slip
5K
▲ 25.0%vs. prior month
$50.4K
latest month
12-month trend
B0CKMS8562
auroray Hair Accessories for Girl, 1543 Pcs Elastic Hair Rubber Bands Set 20 Colors Elastic Hair Ties with Organizer Box Cotton Baby Hair Ties, Hair Tail Tools, Rat Tail Comb, Butterfly Hair Clips
5K
▲ 25.0%vs. prior month
$50K
latest month
12-month trend
B0CZNY9QK6
CÉLLOT 5Pcs Baby Flower Headbands Baby Girl Soft Nylon Headband for Newborn
5K
▲ 0.0%vs. prior month
$38.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Baby Hair Bows Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CÉLLOT is the best-performing baby hair bows brand in July 2026, moving 14,000 units across 3 ASINs for 26.9% of Top 10 volume. WillingTee follows with 9,000 units (17.3%), ahead of BEoffer on 7,000 units (13.5%).
Volume is spread across 8 brands, with the top three holding 57.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $4.99 to $10.32, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CÉLLOT
3 ASINs in Top 10
26.9%
Units
14K
Revenue
$126.1K
Avg. price
$10.32
B07CSM2T43
$12.97·★4.8·12.2K revsCÉLLOT 40PCS 4.5 Inch Hair Bows for Girls Toddler Hair Accessories in Pairs | Grosgrain Ribbon with Alligator Clips for Baby Girls Toddlers Kids | Back to School | Easy to Use Non-Slip
Units sold5KB0CZNY9QK6
$7.99·★4.8·1.9K revsCÉLLOT 5Pcs Baby Flower Headbands Baby Girl Soft Nylon Headband for Newborn
Units sold5KB0CDGW4Y46
$9.99·★4.7·11.7K revsCÉLLOT 10 Colors Super Stretchy Soft Knot Hair Bows Baby Girl Headbands | Nylon Head Wrap For Newborn Baby Girls Infants Toddlers Kids | 100% Handmade | Great Gifts for New Mom
Units sold4K
WillingTee
1 ASIN in Top 10
17.3%
Units
9K
Revenue
$44.9K
Avg. price
$4.99
B071ZSSL3Q
$4.99·★4.7·7.8K revs200PCS Small Hair Ties,Baby Hair Ties for Baby Girls Toddlers | Elastic Hair Ponytail Holder Hair Accessories,Small Hair Ponytail Pigtails Holders for Little girls,Infants,Kids
Units sold9K
BEoffer
1 ASIN in Top 10
13.5%
Units
7K
Revenue
$41.9K
Avg. price
$5.99
B0DK57Y826
$5.99·★4.7·7.1K revs200 Pack Hair Ties BEoffer Baby Toddlers Girls Elastics Hair Band No Damage | Multicolor Colorful Small Rubber Bands Ponytail Pigtails Holders Not Harm to Hair (Macaron)
Units sold7K
Trending Baby Hair Bows Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B075F6LC5K booked 3K units at $9.97, with ▲ 50.0% MoM change. On the growth side, B07M7GNGCF leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B07YBVJ2PP close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B075F6LC5K
40PCS 4.5 Inch Hair Bows for Girls Grosgrain Ribbon Toddler Hair Accessories with Alligator Clips for Toddlers Baby Girls Kids Teens in Pairs
Price
$9.97
Rating
4.6
Reviews
8.1K
Latest month sales
B07M7GNGCF
Oaoleer 40Pcs 4.5" Hair Bows Clips for Girls Tolddler Hair Accessories | Grosgrain Ribbon Alligator Clips Barrettes for Baby Girls Infants Toddlers Kids Teens Children (4.5 Inch, 20 Colors in Pairs)
Price
$12.59
Rating
4.7
Reviews
2.6K
Latest month sales
B07YBVJ2PP
Oaoleer Hair Bows for Girls, 30 Colors 6 Inch Grosgrain Ribbon Hair Bows Clips Alligator Clips Barrettes Hair Accessories, Back to School, Party, Photography, Christmas, Travel
Unlock to view ASIN details and product titles
Price
$12.59
Rating
4.7
Reviews
4.9K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this baby hair bows report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card