B Complex Vitamins For Men Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

B Complex Vitamins For Men sales on Amazon US totaled 362,000 units in July 2026 (▼ 4.0% vs. the prior month), generating an estimated $7,167,180 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.0% of unit volume and 46.1% of revenue, while a typical listing is priced at $21.15. The keyword itself pulled 16,282 Amazon queries over the same period (▲ 4.5% MoM).

Zooming out to the 12-month window ending July 2026, the b complex vitamins for men Top 50 moved 4,229,100 units and $80,884,289 in cumulative sales — an average of 352,425 units and $6,740,357 per month. Monthly throughput topped out at 382,900 units in January 2026 and dipped to 214,100 in May 2026, leaving the latest reading 1.7% higher than August 2025.

4.2MTotal units sold · Last 12 months
$80.9MTotal revenue · Last 12 months
16.3K▲ 4.5% MoM
Monthly search volume
$21.15Avg. price · July 2026

B Complex Vitamins For Men Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales356K
Revenue$6.9M

2025/09

Sales369K
Revenue$7M

2025/10

Sales376K
Revenue$7M

2025/11

Sales378K
Revenue$7M

2025/12

Sales312.8K
Revenue$6.1M

2026/01

Sales382.9K
Revenue$7M

2026/02

Sales377.8K
Revenue$7.1M

2026/03

Sales361.7K
Revenue$6.9M

2026/04

Sales361.6K
Revenue$7M

2026/05

Sales214.1K
Revenue$4.3M

2026/06

Sales377.2K
Revenue$7.4M
362K

2026/07

Sales362K
Revenue$7.2M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

362K

▼ 4.0% MoM

Monthly Revenue 2026/07

$7.2M

▼ 2.9% MoM

Top 10 Market Share 2026/07

47.0%

See the Top 10 ASINs driving 47.0% of sales

B Complex Vitamins For Men Market Share & Sales Concentration on Amazon US — July 2026

The most-sold b complex vitamins for men listing on Amazon US in July 2026 is ASIN B005D0DTS2 (Brand: Nature Made), which sold 30,000 units at $9.89 apiece — equal to 8.3% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.

The Top 10 ASINs account for 170,000 units and $3,303,900 in July 2026 — 47.0% of unit volume and 46.1% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'B Complex Vitamins For Men' on Amazon

July 2026
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47.0% Volume Share 170K units sold
46.1% Revenue Share $3.3M estimated
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Top 5 Volume Share breakdown

B005D0DTS2 8.3%
B0014D2GEK 5.5%
B00DHTQNQ6 5.5%
B00HST919C 5.5%
B01KE592JU 5.5%
Others 69.6%
#1
Nature Made Super B Complex with Vitamin C & Folic Acid, 140 Tablets | B Complex Vitamins for Women and Men, Dietary Supplement for Immune Support, Gluten Free, 140 Day Supply

B005D0DTS2

Nature Made Super B Complex with Vitamin C & Folic Acid, 140 Tablets | B Complex Vitamins for Women and Men, Dietary Supplement for Immune Support, Gluten Free, 140 Day Supply

$9.89·★ 4.7·44.1K reviews
Monthly Sales

30K

▲ 0.0%

vs. prior month

Revenue

$295.2K

latest month

Monthly Trend

12-month trend

#2
Nature's Bounty Super B Complex Vitamins with Vitamin C & Folic Acid | Vitamins for Immune & Cellular Energy Support, 150 Tablets

B0014D2GEK

Nature's Bounty Super B Complex Vitamins with Vitamin C & Folic Acid | Vitamins for Immune & Cellular Energy Support, 150 Tablets

$14.09·★ 4.7·60.3K reviews
Monthly Sales

20K

▼ 33.3%

vs. prior month

Revenue

$245.8K

latest month

Monthly Trend

12-month trend

#3
Life Extension BioActive Complete B-Complex, 60 Vegetarian Capsules | Complete B Complex for Heart, Brain & Nerve Support with Healthy Energy & Metabolism in Vegetarian Capsules

B00DHTQNQ6

Life Extension BioActive Complete B-Complex, 60 Vegetarian Capsules | Complete B Complex for Heart, Brain & Nerve Support with Healthy Energy & Metabolism in Vegetarian Capsules

$8.97·★ 4.6·10.1K reviews
Monthly Sales

20K

▲ 0.0%

vs. prior month

Revenue

$179.4K

latest month

Monthly Trend

12-month trend

#4
Thorne Basic B Complex, 8 Active B Vitamins & Choline, 60 Capsules | Supports Cellular Energy Production, Brain Health & Red Blood Cell Formation*, Gluten-Free, Third-Party Certified

B00HST919C

Thorne Basic B Complex, 8 Active B Vitamins & Choline, 60 Capsules | Supports Cellular Energy Production, Brain Health & Red Blood Cell Formation*, Gluten-Free, Third-Party Certified

$27.00·★ 4.7·4.7K reviews
Monthly Sales

20K

▲ 0.0%

vs. prior month

Revenue

$540K

latest month

Monthly Trend

12-month trend

#5
Vimerson Health Multivitamin for Men: Methylated B Vitamins, Chelated Minerals and Bioavailable D3 for Focus and Energy Support – Daily Mens Multivitamins and Multiminerals – 60 Capsules

B01KE592JU

Vimerson Health Multivitamin for Men: Methylated B Vitamins, Chelated Minerals and Bioavailable D3 for Focus and Energy Support – Daily Mens Multivitamins and Multiminerals – 60 Capsules

$17.46·★ 4.5·32.8K reviews
Monthly Sales

20K

▲ 0.0%

vs. prior month

Revenue

$417K

latest month

Monthly Trend

12-month trend

#6
NUSAVA B12 Liquid Drops 5000mcg, Raspberry, Pack of 2 | Energy, Brain and Heart Support, Methylcobalamin B12 with B6, B1, Niacin and Folate, Sublingual Drops for Women and Men

B0C9JX95NV

NUSAVA B12 Liquid Drops 5000mcg, Raspberry, Pack of 2 | Energy, Brain and Heart Support, Methylcobalamin B12 with B6, B1, Niacin and Folate, Sublingual Drops for Women and Men

$24.95·★ 4.5·8.9K reviews
Monthly Sales

20K

▲ 0.0%

vs. prior month

Revenue

$499K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best B Complex Vitamins For Men Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Nature Made is the best-performing b complex vitamins for men brand in July 2026, moving 30,000 units across 1 ASIN for 17.6% of Top 10 volume. THORNE follows with 30,000 units (17.6%), ahead of Nature's Bounty on 20,000 units (11.8%).

Volume is spread across 8 brands, with the top three holding 47.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.89 to $26.50, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

17.6%
17.6%
11.8%
52.9%
Nature Made
THORNE
Nature's Bounty
Other brands
1

Nature Made

1 ASIN in Top 10

17.6%

Units

30K

Revenue

$295.2K

Avg. price

$9.89

  • Nature Made Super B Complex with Vitamin C & Folic Acid, 140 Tablets | B Complex Vitamins for Women and Men, Dietary Supplement for Immune Support, Gluten Free, 140 Day Supply

    B005D0DTS2

    $9.89·★4.7·44.1K revs

    Nature Made Super B Complex with Vitamin C & Folic Acid, 140 Tablets | B Complex Vitamins for Women and Men, Dietary Supplement for Immune Support, Gluten Free, 140 Day Supply

    Units sold30K
2

THORNE

2 ASINs in Top 10

17.6%

Units

30K

Revenue

$800K

Avg. price

$26.50

  • Thorne Basic B Complex, 8 Active B Vitamins & Choline, 60 Capsules | Supports Cellular Energy Production, Brain Health & Red Blood Cell Formation*, Gluten-Free, Third-Party Certified

    B00HST919C

    $27.00·★4.7·4.7K revs

    Thorne Basic B Complex, 8 Active B Vitamins & Choline, 60 Capsules | Supports Cellular Energy Production, Brain Health & Red Blood Cell Formation*, Gluten-Free, Third-Party Certified

    Units sold20K
  • THORNE B-Complex #12, 8 Active B Vitamins & Choline, 60 Capsules | Supports Cellular Energy Production, Red Blood Cell Formation & Healthy Nervous System*, Gluten-Free, NSF Contents Certified

    B0797JXKL9

    $26.00·★4.7·4.3K revs

    THORNE B-Complex #12, 8 Active B Vitamins & Choline, 60 Capsules | Supports Cellular Energy Production, Red Blood Cell Formation & Healthy Nervous System*, Gluten-Free, NSF Contents Certified

    Units sold10K
3

Nature's Bounty

1 ASIN in Top 10

11.8%

Units

20K

Revenue

$245.8K

Avg. price

$14.09

  • Nature's Bounty Super B Complex Vitamins with Vitamin C & Folic Acid | Vitamins for Immune & Cellular Energy Support, 150 Tablets

    B0014D2GEK

    $14.09·★4.7·60.3K revs

    Nature's Bounty Super B Complex Vitamins with Vitamin C & Folic Acid | Vitamins for Immune & Cellular Energy Support, 150 Tablets

    Units sold20K

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