B Complex Vitamins For Men Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
B Complex Vitamins For Men sales on Amazon US totaled 362,000 units in July 2026 (▼ 4.0% vs. the prior month), generating an estimated $7,167,180 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.0% of unit volume and 46.1% of revenue, while a typical listing is priced at $21.15. The keyword itself pulled 16,282 Amazon queries over the same period (▲ 4.5% MoM).
Zooming out to the 12-month window ending July 2026, the b complex vitamins for men Top 50 moved 4,229,100 units and $80,884,289 in cumulative sales — an average of 352,425 units and $6,740,357 per month. Monthly throughput topped out at 382,900 units in January 2026 and dipped to 214,100 in May 2026, leaving the latest reading 1.7% higher than August 2025.
B Complex Vitamins For Men Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
362K
▼ 4.0% MoM
Monthly Revenue 2026/07
$7.2M
▼ 2.9% MoM
Top 10 Market Share 2026/07
47.0%
B Complex Vitamins For Men Market Share & Sales Concentration on Amazon US — July 2026
The most-sold b complex vitamins for men listing on Amazon US in July 2026 is ASIN B005D0DTS2 (Brand: Nature Made), which sold 30,000 units at $9.89 apiece — equal to 8.3% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 170,000 units and $3,303,900 in July 2026 — 47.0% of unit volume and 46.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'B Complex Vitamins For Men' on Amazon
July 2026









Is 47.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B005D0DTS2
Nature Made Super B Complex with Vitamin C & Folic Acid, 140 Tablets | B Complex Vitamins for Women and Men, Dietary Supplement for Immune Support, Gluten Free, 140 Day Supply
30K
▲ 0.0%vs. prior month
$295.2K
latest month
12-month trend

B0014D2GEK
Nature's Bounty Super B Complex Vitamins with Vitamin C & Folic Acid | Vitamins for Immune & Cellular Energy Support, 150 Tablets
20K
▼ 33.3%vs. prior month
$245.8K
latest month
12-month trend

B00DHTQNQ6
Life Extension BioActive Complete B-Complex, 60 Vegetarian Capsules | Complete B Complex for Heart, Brain & Nerve Support with Healthy Energy & Metabolism in Vegetarian Capsules
20K
▲ 0.0%vs. prior month
$179.4K
latest month
12-month trend

B00HST919C
Thorne Basic B Complex, 8 Active B Vitamins & Choline, 60 Capsules | Supports Cellular Energy Production, Brain Health & Red Blood Cell Formation*, Gluten-Free, Third-Party Certified
20K
▲ 0.0%vs. prior month
$540K
latest month
12-month trend

B01KE592JU
Vimerson Health Multivitamin for Men: Methylated B Vitamins, Chelated Minerals and Bioavailable D3 for Focus and Energy Support – Daily Mens Multivitamins and Multiminerals – 60 Capsules
20K
▲ 0.0%vs. prior month
$417K
latest month
12-month trend

B0C9JX95NV
NUSAVA B12 Liquid Drops 5000mcg, Raspberry, Pack of 2 | Energy, Brain and Heart Support, Methylcobalamin B12 with B6, B1, Niacin and Folate, Sublingual Drops for Women and Men
20K
▲ 0.0%vs. prior month
$499K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best B Complex Vitamins For Men Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nature Made is the best-performing b complex vitamins for men brand in July 2026, moving 30,000 units across 1 ASIN for 17.6% of Top 10 volume. THORNE follows with 30,000 units (17.6%), ahead of Nature's Bounty on 20,000 units (11.8%).
Volume is spread across 8 brands, with the top three holding 47.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.89 to $26.50, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nature Made
1 ASIN in Top 10
17.6%
Units
30K
Revenue
$295.2K
Avg. price
$9.89

B005D0DTS2
$9.89·★4.7·44.1K revsNature Made Super B Complex with Vitamin C & Folic Acid, 140 Tablets | B Complex Vitamins for Women and Men, Dietary Supplement for Immune Support, Gluten Free, 140 Day Supply
Units sold30K
THORNE
2 ASINs in Top 10
17.6%
Units
30K
Revenue
$800K
Avg. price
$26.50

B00HST919C
$27.00·★4.7·4.7K revsThorne Basic B Complex, 8 Active B Vitamins & Choline, 60 Capsules | Supports Cellular Energy Production, Brain Health & Red Blood Cell Formation*, Gluten-Free, Third-Party Certified
Units sold20K
B0797JXKL9
$26.00·★4.7·4.3K revsTHORNE B-Complex #12, 8 Active B Vitamins & Choline, 60 Capsules | Supports Cellular Energy Production, Red Blood Cell Formation & Healthy Nervous System*, Gluten-Free, NSF Contents Certified
Units sold10K
Nature's Bounty
1 ASIN in Top 10
11.8%
Units
20K
Revenue
$245.8K
Avg. price
$14.09

B0014D2GEK
$14.09·★4.7·60.3K revsNature's Bounty Super B Complex Vitamins with Vitamin C & Folic Acid | Vitamins for Immune & Cellular Energy Support, 150 Tablets
Units sold20K
Trending B Complex Vitamins For Men Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B005DXM34A leads positive momentum with ▲ 1400.0% MoM growth on 3K units, with B071H24C2Y close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B005DXM34A
Nature Made Stress B Complex Supplement with Vitamin C & Zinc, 75 Tablets | B Complex Vitamins for Women and Men, Immune Support Supplement, Provides All 8 Essential B Vitamins, 75 Day Supply
Price
$10.49
Rating
4.7
Reviews
10.6K
Latest month sales

B071H24C2Y
Pure Encapsulations PureGenomics B-Complex, 120 Capsules | Broad Spectrum B Vitamin Support for Genetic Expression, Cellular Function, Hormone Production and Energy Metabolism*
Price
$47.00
Rating
4.7
Reviews
1.1K
Latest month sales

B0DS233X1F
Vitamin B Complex 23000mcg - Methyl B12| B9 Folic|B7 Biotin,B1,B2,B3,B5,B6 | Vitamin B Complex Liquid Drops for Men & Women with Vitamin C, Choline & Inositol for Energy, Immune & Brain Support - 2Oz
Unlock to view ASIN details and product titles
Price
$17.99
Rating
4.5
Reviews
1.2K
Latest month sales
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