Azul Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Azul sales on Amazon US totaled 64,900 units in July 2026 (▼ 15.3% vs. the prior month), generating an estimated $990,712 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 87.2% of unit volume and 74.2% of revenue, while a typical listing is priced at $24.82. The keyword itself pulled 14,200 Amazon queries over the same period (▼ 0.1% MoM).
Zooming out to the 12-month window ending July 2026, the azul Top 50 moved 873,650 units and $14,772,473 in cumulative sales — an average of 72,804 units and $1,231,039 per month. Monthly throughput topped out at 200,000 units in December 2025 and dipped to 27,050 in May 2026, leaving the latest reading 106.7% higher than August 2025.
Azul Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
64.9K
▼ 15.3% MoM
Monthly Revenue 2026/07
$990.7K
▼ 21.2% MoM
Top 10 Market Share 2026/07
87.2%
Azul Market Share & Sales Concentration on Amazon US — July 2026
The most-sold azul listing on Amazon US in July 2026 is ASIN B0DWGVM7RY (Brand: USAOPOLY), which sold 30,000 units at $7.97 apiece — equal to 46.2% of every unit tracked in this report and 3.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 56,600 units and $735,094 in July 2026 — 87.2% of unit volume and 74.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Azul' on Amazon
July 2026
Is 87.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DWGVM7RY
USAOPOLY Flip 7 Card Game, The Ultimate Blend of Press Your Luck Strategy | Fast-Paced Addictive Card Game, Quick to Learn & Easy to Teach, 3+ Players, Ages 8+
30K
▲ 0.0%vs. prior month
$239.1K
latest month
12-month trend
B0CC4PCQ25
Piles – Card Games – for Kids 8 and Up – Family Game Night | Party Games – Couples Games - Large Groups
8K
▼ 20.0%vs. prior month
$143.9K
latest month
12-month trend
B07G2VHPRW
Blank Slate Board Game, A Party Game of Addicting Predictions | Easy to Learn, Fun & Family Friendly, Word Association, 3-8 Players, Ages 8+
5K
▲ 25.0%vs. prior month
$113.5K
latest month
12-month trend
B00005JG3Y
Pass the Pigs, Hilarious Pig Dice Game by Winning Moves Games USA | Famous Family Favorite for 50 Years, 2 or more Players, Ages 7+
4K
▼ 20.0%vs. prior month
$68K
latest month
12-month trend
B0DD9S6WDB
Palo Azul Herbal Tea (4 oz / 113g) – Authentic Kidneywood (Eysenhardtia polystachya) – Visual Blue Fluorescence Infusion – Wildcrafted, 100% Natural, Non-GMO – Makes 40+ Cups – by BEXPERTSUSA
3K
▼ 25.0%vs. prior month
$29.9K
latest month
12-month trend
B077MZ2MPW
Azul Mosaic Tile-Placement Strategy Board Game, 2-4 Players, 30-45 Min | For mosaic fans, draft tiles to build a wall, Award-winning balance of beauty and strategy, Shifting tiles keep games unique
2K
▼ 71.4%vs. prior month
$64K
latest month
12-month trend
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Best Azul Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
USAOPOLY is the best-performing azul brand in July 2026, moving 35,000 units across 2 ASINs for 61.8% of Top 10 volume. Lost Boy Entertainment follows with 8,000 units (14.1%), ahead of Pass the Pigs on 4,000 units (7.1%).
With 8 brands splitting the Top 10 and 83.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $15.33 to $17.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
USAOPOLY
2 ASINs in Top 10
61.8%
Units
35K
Revenue
$352.6K
Avg. price
$15.33
B0DWGVM7RY
$7.97·★4.9·5.2K revsUSAOPOLY Flip 7 Card Game, The Ultimate Blend of Press Your Luck Strategy | Fast-Paced Addictive Card Game, Quick to Learn & Easy to Teach, 3+ Players, Ages 8+
Units sold30KB07G2VHPRW
$22.69·★4.8·13.4K revsBlank Slate Board Game, A Party Game of Addicting Predictions | Easy to Learn, Fun & Family Friendly, Word Association, 3-8 Players, Ages 8+
Units sold5K
Lost Boy Entertainment
1 ASIN in Top 10
14.1%
Units
8K
Revenue
$143.9K
Avg. price
$17.99
B0CC4PCQ25
$17.99·★4.8·3.6K revsPiles – Card Games – for Kids 8 and Up – Family Game Night | Party Games – Couples Games - Large Groups
Units sold8K
Pass the Pigs
1 ASIN in Top 10
7.1%
Units
4K
Revenue
$68K
Avg. price
$16.99
B00005JG3Y
$16.99·★4.8·10.9K revsPass the Pigs, Hilarious Pig Dice Game by Winning Moves Games USA | Famous Family Favorite for 50 Years, 2 or more Players, Ages 7+
Units sold4K
Trending Azul Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08TX1GGSH booked 900 units at $12.49, with ▲ 12.5% MoM change. On the growth side, B0FLF23MBS leads positive momentum with ▲ 1300.0% MoM growth on 700 units, with B0FLF8WY11 close behind at ▲ 500.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08TX1GGSH
The Crew - Mission Deep Sea | Card Game | Cooperative | 2 to 5 Players | Ages 10+ | Trick-Taking | 32 Levels of Difficulty | Endless Replayability
Price
$12.49
Rating
4.8
Reviews
1.8K
Latest month sales
B0FLF23MBS
JanSport 34L Big Backpack - 15 Inch Laptop Sleeve, Electric Azul | Large Capacity, Ergonomic S-Curve Straps, Utility Organizer Pockets & Durable Recycled Fabric
Price
$47.75
Rating
4.7
Reviews
20.4K
Latest month sales
B0FLF8WY11
JanSport 26L Superbreak One – Durable Backpack, Electric Azul | Compact Rucsack, Lightweight Daypack for Travel with Padded Straps and Waterbottle Pocket
Unlock to view ASIN details and product titles
Price
$35.37
Rating
4.6
Reviews
45.1K
Latest month sales
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