Awning Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Awning sales on Amazon US totaled 14,600 units in July 2026 (▼ 22.1% vs. the prior month), generating an estimated $1,520,543 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 78.1% of unit volume and 71.3% of revenue, while a typical listing is priced at $137.74. The keyword itself pulled 25,313 Amazon queries over the same period (▼ 5.5% MoM).
Zooming out to the 12-month window ending July 2026, the awning Top 50 moved 86,850 units and $8,896,374 in cumulative sales — an average of 7,238 units and $741,365 per month. Monthly throughput topped out at 18,750 units in June 2026 and dipped to 2,050 in January 2026, leaving the latest reading 32.7% higher than August 2025.
Awning Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
14.6K
▼ 22.1% MoM
Monthly Revenue 2026/07
$1.5M
▼ 22.6% MoM
Top 10 Market Share 2026/07
78.1%
Awning Market Share & Sales Concentration on Amazon US — July 2026
The most-sold awning listing on Amazon US in July 2026 is ASIN B078XR1CS8 (Brand: CROWN SHADES), which sold 5,000 units at $139.99 apiece — equal to 34.2% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 11,400 units and $1,083,601 in July 2026 — 78.1% of unit volume and 71.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Awning' on Amazon
July 2026
Is 78.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B078XR1CS8
CROWN SHADES 10x10 Pop Up Canopy Tent with One Push Setup, Grid White | Patented CenterLok, Easy Outdoor Sun Shade for Events, Parties, Camping - Gazebo with STO-N-Go Cover Bag, Silver-Coated Top
5K
▼ 16.7%vs. prior month
$693.5K
latest month
12-month trend
B07H76BZW8
SUNNY GUARD 10' x 13' Rectangle Shade Sail 95% UV Block Outdoor Canopy | Sun shade sail canopy for backyard, patio, garden, deck, pergola with UV protection and cooling shade, customizable
3K
▼ 40.0%vs. prior month
$90K
latest month
12-month trend
B0D22J6PP5
CROWN SHADES 10x10 Pop Up Canopy Tent,Outdoor Canopy,Blue | Patented CENTERLOK One Push Instant,Outdoor Canopy with STO-N-GO Bag,8 Stakes &4 Sand Bags,Waterproof,Vented,Beach,Camping
800
▼ 20.0%vs. prior month
$94.2K
latest month
12-month trend
B0DR785PKT
DomeShade 15ft Patio Umbrella with Base,Large Double-Sided Rectangular Umbrella,Beige | Outdoor Giant Triple Head Umbrella with Crank Handle,Market Umbrella for Poolside Garden Deck Backyard Beach Pools
700
▼ 65.0%vs. prior month
$113.2K
latest month
12-month trend
B083CBCQKX
AsterOutdoor Sun Shade Sail Rectangle 10' x 13' UV Block Canopy for Patio Backyard Lawn Garden Outdoor Activities, Graphite
500
▲ 25.0%vs. prior month
$16.1K
latest month
12-month trend
B08V1HFSVY
VINGLI Window Awning Door Canopy Exterior, 40" x 80" Awnings for Doors Polycarbonate Cover Patio Door Awning Rain Snow Sunlight Protection Hollow Sheet (Brown Board & Black Bracket)
500
▲ 66.7%vs. prior month
$28.5K
latest month
12-month trend
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Best Awning Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CROWN SHADES is the best-performing awning brand in July 2026, moving 5,800 units across 2 ASINs for 50.9% of Top 10 volume. SUNNY GUARD follows with 3,000 units (26.3%), ahead of VINGLI on 800 units (7.0%).
With 8 brands splitting the Top 10 and 84.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $29.99 to $129.84, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CROWN SHADES
2 ASINs in Top 10
50.9%
Units
5.8K
Revenue
$787.7K
Avg. price
$129.84
B078XR1CS8
$139.99·★4.6·11.4K revsCROWN SHADES 10x10 Pop Up Canopy Tent with One Push Setup, Grid White | Patented CenterLok, Easy Outdoor Sun Shade for Events, Parties, Camping - Gazebo with STO-N-Go Cover Bag, Silver-Coated Top
Units sold5KB0D22J6PP5
$119.69·★4.5·1.5K revsCROWN SHADES 10x10 Pop Up Canopy Tent,Outdoor Canopy,Blue | Patented CENTERLOK One Push Instant,Outdoor Canopy with STO-N-GO Bag,8 Stakes &4 Sand Bags,Waterproof,Vented,Beach,Camping
Units sold800
SUNNY GUARD
1 ASIN in Top 10
26.3%
Units
3K
Revenue
$90K
Avg. price
$29.99
B07H76BZW8
$29.99·★4.5·13K revsSUNNY GUARD 10' x 13' Rectangle Shade Sail 95% UV Block Outdoor Canopy | Sun shade sail canopy for backyard, patio, garden, deck, pergola with UV protection and cooling shade, customizable
Units sold3K
VINGLI
2 ASINs in Top 10
7.0%
Units
800
Revenue
$41.2K
Avg. price
$49.99
B08V1HFSVY
$56.99·★4.2·4.6K revsVINGLI Window Awning Door Canopy Exterior, 40" x 80" Awnings for Doors Polycarbonate Cover Patio Door Awning Rain Snow Sunlight Protection Hollow Sheet (Brown Board & Black Bracket)
Units sold500B0855CD5QM
$42.99·★4.2·4.6K revsVINGLI Window Awning Door Canopy, 40" x 40" Window Awning Overhead Modern Polycarbonate Cover Outdoor Front Porch Patio Canopy UV Rain Snow Sunlight Protection Hollow Sheet/Brown
Units sold300
Trending Awning Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0D5YQPCYL booked 200 units at $6.97. On the growth side, B09WJ2265Q leads positive momentum with ▲ 100.0% MoM growth on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D5YQPCYL
2 Pieces Circus Awnings Decoration, 3D Carnival Tent Striped Awning Wall Decorations for Carnival Circus Theme Party, Carnival Stand, Party Favors Supplies
Price
$6.97
Rating
3.8
Reviews
111
Latest month sales
B0BRWGS48Q
Repalce for DOMETIC 3310423.209U Torsion Assembly Rh Black for 9100 Power Patio RV Awning Motor 12V DC Extension Drive 910 915 916 917
Price
$123.99
Rating
4.2
Reviews
297
Latest month sales
B09WJ2265Q
Outvita Window Awnings for Doors Canopy 40''x35.4'', Polycarbonate Cover Front Door Outdoor Patio Awning Canopy UV Rain Snow Sunlight Protection Hollow Sheet, Brown Board & Black Bracket, AL-YP-0338
Unlock to view ASIN details and product titles
Price
$43.99
Rating
4.2
Reviews
641
Latest month sales
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