Aveeno Body Oil Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Aveeno Body Oil sales on Amazon US totaled 524,000 units in July 2026 (▼ 21.8% vs. the prior month), generating an estimated $8,722,640 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.8% of unit volume and 52.7% of revenue, while a typical listing is priced at $15.28. The keyword itself pulled 28,824 Amazon queries over the same period (▲ 7.4% MoM).
Zooming out to the 12-month window ending July 2026, the aveeno body oil Top 50 moved 5,984,800 units and $95,122,048 in cumulative sales — an average of 498,733 units and $7,926,837 per month. Monthly throughput topped out at 670,000 units in June 2026 and dipped to 334,000 in May 2026, leaving the latest reading 26.1% higher than August 2025.
Aveeno Body Oil Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
524K
▼ 21.8% MoM
Monthly Revenue 2026/07
$8.7M
▼ 18.3% MoM
Top 10 Market Share 2026/07
45.8%
Aveeno Body Oil Market Share & Sales Concentration on Amazon US — July 2026
The most-sold aveeno body oil listing on Amazon US in July 2026 is ASIN B07BRDVQ4B (Brand: Amlactin), which sold 50,000 units at $15.97 apiece — equal to 9.5% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 240,000 units and $4,595,500 in July 2026 — 45.8% of unit volume and 52.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Aveeno Body Oil' on Amazon
July 2026
Is 45.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07BRDVQ4B
Amlactin Daily Nourish Body Lotion, 12% Lactic Acid, 14.1 oz | 12% lactic acid body lotion exfoliates and moisturizes dry skin to help reveal softer, smoother daily hydration.
50K
▼ 28.6%vs. prior month
$798.5K
latest month
12-month trend
B001459IEE
Aveeno Daily Moisturizing Body Lotion for Normal to Dry Skin, Moisturizer with Soothing Prebiotic Oat, Non Greasy, Non Comedogenic, Fragrance Free Body Lotion for Women & Men, 18 Fl Oz
30K
▼ 50.0%vs. prior month
$297K
latest month
12-month trend
B075X2KL5C
Aveeno Skin Relief Body Wash with Triple Oat Complex, Fragrance-Free, Gentle Daily Body Wash for Sensitive Skin Leaves Itchy, Dry Skin Feeling Soothed & Moisturized, Value Size 33 Fl Oz
20K
▲ 0.0%vs. prior month
$259.4K
latest month
12-month trend
B0D466J46H
eos Shea Better Body Lotion- Strawberry Dream, with Natural Shea, 16 fl oz
20K
▲ 0.0%vs. prior month
$187.4K
latest month
12-month trend
B004AI97MA
Bio-Oil Skincare Body Oil Serum for Scars and Stretch Marks, Face and Body Moisturizer with Vitamin E & A for Sensitive Dry Skin, Dermatologist Recommended, Non-Comedogenic, 4.2 Oz
20K
▲ 0.0%vs. prior month
$378.6K
latest month
12-month trend
B08D43LHYP
Aveeno Daily Moisturizing Body Oil Mist with Oat Oil and Jojoba Oil for Rough, Dry, Sensitive Skin, Nourishing Body Spray for Smoother, More Even Skin, Paraben- & Silicone-Free, 6.7 fl. oz
20K
▲ 0.0%vs. prior month
$185.8K
latest month
12-month trend
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Best Aveeno Body Oil Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Aveeno is the best-performing aveeno body oil brand in July 2026, moving 70,000 units across 3 ASINs for 29.2% of Top 10 volume. Amlactin follows with 50,000 units (20.8%), ahead of eos on 20,000 units (8.3%).
Volume is spread across 8 brands, with the top three holding 58.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.97 to $15.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Aveeno
3 ASINs in Top 10
29.2%
Units
70K
Revenue
$742.2K
Avg. price
$10.72
B001459IEE
$9.62·★4.8·58.9K revsAveeno Daily Moisturizing Body Lotion for Normal to Dry Skin, Moisturizer with Soothing Prebiotic Oat, Non Greasy, Non Comedogenic, Fragrance Free Body Lotion for Women & Men, 18 Fl Oz
Units sold30KB075X2KL5C
$12.97·★4.6·40.8K revsAveeno Skin Relief Body Wash with Triple Oat Complex, Fragrance-Free, Gentle Daily Body Wash for Sensitive Skin Leaves Itchy, Dry Skin Feeling Soothed & Moisturized, Value Size 33 Fl Oz
Units sold20KB08D43LHYP
$9.58·★4.6·26.9K revsAveeno Daily Moisturizing Body Oil Mist with Oat Oil and Jojoba Oil for Rough, Dry, Sensitive Skin, Nourishing Body Spray for Smoother, More Even Skin, Paraben- & Silicone-Free, 6.7 fl. oz
Units sold20K
Amlactin
1 ASIN in Top 10
20.8%
Units
50K
Revenue
$798.5K
Avg. price
$15.97
B07BRDVQ4B
$15.97·★4.4·37K revsAmlactin Daily Nourish Body Lotion, 12% Lactic Acid, 14.1 oz | 12% lactic acid body lotion exfoliates and moisturizes dry skin to help reveal softer, smoother daily hydration.
Units sold50K
eos
1 ASIN in Top 10
8.3%
Units
20K
Revenue
$187.4K
Avg. price
$9.97
B0D466J46H
$9.97·★4.7·74.3K revseos Shea Better Body Lotion- Strawberry Dream, with Natural Shea, 16 fl oz
Units sold20K
Trending Aveeno Body Oil Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CXF7PXCF booked 20K units at $17.88, with ▲ 0.0% MoM change. On the growth side, B0G2ZVQ91B leads positive momentum with ▲ 300.0% MoM growth on 4K units, with B0C2Z44JLK close behind at ▲ 11.1% MoM on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CXF7PXCF
Naturium The Glow Getter Multi-Oil Body Butter, 7.7 fl oz | Nourishing Whipped Moisturizer, Oil Infused Formula with Shea Butter, Glycerin & Squalane, Deep Hydration for All Skin Types
Price
$17.88
Rating
4.4
Reviews
3K
Latest month sales
B0G2ZVQ91B
Vaseline Cocoa Radiant Replenishing Oil Gel, Travel Size, 1.69 fl oz, 3 Pack
Price
$10.29
Rating
4.5
Reviews
463
Latest month sales
B0C2Z44JLK
Majestic Pure Vitamin E Oil 100% Pure & Natural Body Oil - 8 Fl Oz | Cold Pressed & Hexane Free Carrier Oil for Moisturizing Dry Skin,Scars, Hair, Eyelashes, Eyebrows, Body, Face, Nails & Scalp
Unlock to view ASIN details and product titles
Price
$15.95
Rating
4.6
Reviews
7.5K
Latest month sales
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