Aveeno Baby Wash And Shampoo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Aveeno Baby Wash And Shampoo sales on Amazon US totaled 433,000 units in July 2026 (▼ 14.8% vs. the prior month), generating an estimated $5,598,350 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 37.0% of unit volume and 37.6% of revenue, while a typical listing is priced at $12.69. The keyword itself pulled 39,392 Amazon queries over the same period (▲ 20.5% MoM).
Zooming out to the 12-month window ending July 2026, the aveeno baby wash and shampoo Top 50 moved 5,063,350 units and $63,721,715 in cumulative sales — an average of 421,946 units and $5,310,143 per month. Monthly throughput topped out at 508,000 units in June 2026 and dipped to 263,050 in May 2026, leaving the latest reading 0.2% higher than August 2025.
Aveeno Baby Wash And Shampoo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
433K
▼ 14.8% MoM
Monthly Revenue 2026/07
$5.6M
▼ 10.8% MoM
Top 10 Market Share 2026/07
37.0%
Aveeno Baby Wash And Shampoo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold aveeno baby wash and shampoo listing on Amazon US in July 2026 is ASIN B005UEB96K (Brand: Aquaphor), which sold 30,000 units at $16.49 apiece — equal to 6.9% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 160,000 units and $2,104,000 in July 2026 — 37.0% of unit volume and 37.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Aveeno Baby Wash And Shampoo' on Amazon
July 2026
Is 37.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B005UEB96K
Aquaphor Baby Healing Ointment for Diaper Rash and More, 14 OZ | Baby Skin Protectant with Petrolatum for Chapped or Dry Skin, Drool Rash and Diaper Rash, Hypoallergenic, Fragrance Free
30K
▲ 0.0%vs. prior month
$548.1K
latest month
12-month trend
B07D2JMJPS
Johnson's Baby Head-to-Toe Wash & Shampoo, Tear Free, 27.1 fl. oz | Aloe & Vitamin B5, No More Tears Formula, Hypoallergenic, pH Balanced, Safe for Newborns, No Added Parabens, Dyes & Sulfates
20K
▼ 33.3%vs. prior month
$153.6K
latest month
12-month trend
B072QXWXS6
The Honest Company Shampoo & Body Wash, Tear-Free, Fragrance-Free, 10 fl oz | 2-In-1 Shampoo & Body Wash, 10 Fl Oz. Tear-Free, Hypoallergenic, Naturally Derived. Gentle For Baby's Sensitive Skin.
20K
▼ 33.3%vs. prior month
$218K
latest month
12-month trend
B07NSBTZ22
Aveeno Baby Daily Moisture Body Wash & Shampoo with Oat Extract, 33 fl. oz | 2-in-1 Gentle Bath Wash & Hair Shampoo with Oat Extract, Tear-Free, Hypoallergenic, No Added Parabens, Lightly Scented
20K
▲ 0.0%vs. prior month
$389.4K
latest month
12-month trend
B0B3FVL358
Aveeno Kids Face & Body Wash, Sensitive Skin, 18 fl. oz | Nourishing Oat Extract Washes Away Dirt and Germs Without Drying, Tear-Free, Hypoallergenic, No Added Dyes & Sulfates
20K
▲ 0.0%vs. prior month
$219.6K
latest month
12-month trend
B004L5JCZ4
Aveeno Baby Daily Moisture Wash & Shampoo, Tear-Free, 18 fl. oz | 2-in-1 Baby Wash and Hair Shampoo with Oat Extract, for Sensitive Skin and Hair, No Added Parabens
10K
▲ 0.0%vs. prior month
$126.7K
latest month
12-month trend
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Best Aveeno Baby Wash And Shampoo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Aveeno Baby is the best-performing aveeno baby wash and shampoo brand in July 2026, moving 50,000 units across 3 ASINs for 31.3% of Top 10 volume. Aquaphor follows with 40,000 units (25.0%), ahead of The Honest Company on 40,000 units (25.0%).
With 5 brands splitting the Top 10 and 81.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.30 to $14.73, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Aveeno Baby
3 ASINs in Top 10
31.3%
Units
50K
Revenue
$735.7K
Avg. price
$14.36
B07NSBTZ22
$19.47·★4.8·37.5K revsAveeno Baby Daily Moisture Body Wash & Shampoo with Oat Extract, 33 fl. oz | 2-in-1 Gentle Bath Wash & Hair Shampoo with Oat Extract, Tear-Free, Hypoallergenic, No Added Parabens, Lightly Scented
Units sold20KB0B3FVL358
$10.98·★4.8·5.6K revsAveeno Kids Face & Body Wash, Sensitive Skin, 18 fl. oz | Nourishing Oat Extract Washes Away Dirt and Germs Without Drying, Tear-Free, Hypoallergenic, No Added Dyes & Sulfates
Units sold20KB004L5JCZ4
$12.62·★4.8·37.5K revsAveeno Baby Daily Moisture Wash & Shampoo, Tear-Free, 18 fl. oz | 2-in-1 Baby Wash and Hair Shampoo with Oat Extract, for Sensitive Skin and Hair, No Added Parabens
Units sold10K
Aquaphor
2 ASINs in Top 10
25.0%
Units
40K
Revenue
$677.8K
Avg. price
$14.73
B005UEB96K
$16.49·★4.8·97.4K revsAquaphor Baby Healing Ointment for Diaper Rash and More, 14 OZ | Baby Skin Protectant with Petrolatum for Chapped or Dry Skin, Drool Rash and Diaper Rash, Hypoallergenic, Fragrance Free
Units sold30KB01NAFQIJ9
$12.97·★4.8·10.6K revsAquaphor Baby Body Wash and Shampoo, Gentle Formula, 24.4 FL OZ | Tear Free Shampoo and Body Wash for Baby, Gently Cleanses, Non-Drying and Fragrance Free, Pediatrician Recommended Brand
Units sold10K
The Honest Company
3 ASINs in Top 10
25.0%
Units
40K
Revenue
$447.2K
Avg. price
$11.30
B072QXWXS6
$10.96·★4.7·47K revsThe Honest Company Shampoo & Body Wash, Tear-Free, Fragrance-Free, 10 fl oz | 2-In-1 Shampoo & Body Wash, 10 Fl Oz. Tear-Free, Hypoallergenic, Naturally Derived. Gentle For Baby's Sensitive Skin.
Units sold20KB01M4QMQ4B
$10.97·★4.7·47K revsThe Honest Company Shampoo & Body Wash, Tear-Free, Lavender Calm, 10 fl oz | 2-In-1 Shampoo & Body Wash, 10 Fl Oz. Tear-Free, Hypoallergenic, Naturally Derived. Gentle For Baby's Sensitive Skin.
Units sold10KB072MZ562L
$11.96·★4.7·5.1K revsThe Honest Company Bubble Bath, Hypoallergenic, Fragrance-Free, 12 fl oz | Foaming Bubble Bath, 12 Fl Oz. Tear-Free, Hypoallergenic, Naturally Derived, With Aloe. Gentle For Baby's Sensitive Skin.
Units sold10K
Trending Aveeno Baby Wash And Shampoo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B01NAFQIJ9 booked 10K units at $12.97, with ▲ 0.0% MoM change. On the growth side, B07JVK3FBY leads positive momentum with ▲ 100.0% MoM growth on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01NAFQIJ9
Aquaphor Baby Body Wash and Shampoo, Gentle Formula, 24.4 FL OZ | Tear Free Shampoo and Body Wash for Baby, Gently Cleanses, Non-Drying and Fragrance Free, Pediatrician Recommended Brand
Price
$12.97
Rating
4.8
Reviews
10.6K
Latest month sales
B072MZ562L
The Honest Company Bubble Bath, Hypoallergenic, Fragrance-Free, 12 fl oz | Foaming Bubble Bath, 12 Fl Oz. Tear-Free, Hypoallergenic, Naturally Derived, With Aloe. Gentle For Baby's Sensitive Skin.
Price
$11.96
Rating
4.7
Reviews
5.1K
Latest month sales
B07JVK3FBY
ATTITUDE Baby 2-in-1 Shampoo & Body Wash, EWG Verified, Fragrance Free & Dermatologically Tested, Vegan, Unscented, 16 Fl Oz
Unlock to view ASIN details and product titles
Price
$10.00
Rating
4.6
Reviews
1.7K
Latest month sales
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