Astaxanthin 24mg Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Astaxanthin 24mg sales on Amazon US totaled 132,700 units in July 2026 (▲ 10.7% vs. the prior month), generating an estimated $3,546,867 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.1% of unit volume and 67.8% of revenue, while a typical listing is priced at $25.95. The keyword itself pulled 21,425 Amazon queries over the same period (▼ 6.3% MoM).
Zooming out to the 12-month window ending July 2026, the astaxanthin 24mg Top 50 moved 997,200 units and $28,498,487 in cumulative sales — an average of 83,100 units and $2,374,874 per month. Monthly throughput topped out at 132,700 units in July 2026 and dipped to 44,700 in August 2025, leaving the latest reading 196.9% higher than August 2025.
Astaxanthin 24mg Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
132.7K
▲ 10.7% MoM
Monthly Revenue 2026/07
$3.5M
▲ 5.8% MoM
Top 10 Market Share 2026/07
67.1%
Astaxanthin 24mg Market Share & Sales Concentration on Amazon US — July 2026
The most-sold astaxanthin 24mg listing on Amazon US in July 2026 is ASIN B08MWZQ4S6 (Brand: Micro Ingredients), which sold 20,000 units at $34.95 apiece — equal to 15.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 89,000 units and $2,405,780 in July 2026 — 67.1% of unit volume and 67.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Astaxanthin 24mg' on Amazon
July 2026
Is 67.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08MWZQ4S6
Micro Ingredients Astaxanthin 12mg Per Serving with MCT Oil, 120 Softgels | 4 Month Supply. Natural Microalgae Sourced Astaxanthin Supplement. Easy-to-Swallow. Non-GMO, Gluten Free, Soy Free.
20K
▲ 0.0%vs. prior month
$647.4K
latest month
12-month trend
B07V574YYY
Sports Research® Icelandic Astaxanthin 12mg w/Coconut Oil, 60 Softgels | Triple Strength Antioxidant Supplement for Skin & Eye Health Support* | Soy-Free, Non-GMO, Gluten-Free
10K
▲ 0.0%vs. prior month
$257.4K
latest month
12-month trend
B09ZBL2LP2
Astaxanthin 12mg Softgels, AstaReal, Eye, Skin + Joint Support, 60 Softgels | Eye, Skin + Joint Supplement, Patented AstaReal, 70+ Human Trials, Dry-Eye + Skin Glow Support, Grown in USA
10K
▲ 0.0%vs. prior month
$259.5K
latest month
12-month trend
B0GH2CPCTZ
Astaxanthin 12mg Antioxidants Supplement – Natural Microalgae Source – Lipid-Based Softgel for Enhanced Absorption – Cognitive, Vision & Joint Support – 30 Softgels (Pack of 1)
10K
▲ 100.0%vs. prior month
$294.9K
latest month
12-month trend
B0FGFPQCCW
Micro Ingredients Astaxanthin 12mg Per Serving with MCT Oil, 60 Softgels | 2 Month Supply. Natural Microalgae Sourced Astaxanthin Supplement. Easy-to-Swallow. Non-GMO, Gluten Free, Soy Free.
10K
▲ 25.0%vs. prior month
$228.8K
latest month
12-month trend
B0G4GKMRSM
Xaarty Premium Astaxanthin 12mg, Antioxidant Supplement for Eye, Joint, Skin Health,Microalgae Source, 4 Month Supply | Supports Internal Circulation, 120 Softgels
9K
▲ 28.6%vs. prior month
$153.2K
latest month
12-month trend
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Best Astaxanthin 24mg Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Micro Ingredients is the best-performing astaxanthin 24mg brand in July 2026, moving 30,000 units across 2 ASINs for 33.7% of Top 10 volume. Sports Research follows with 10,000 units (11.2%), ahead of Double Wood Supplements on 10,000 units (11.2%).
Volume is spread across 9 brands, with the top three holding 56.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $25.95 to $27.47, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Micro Ingredients
2 ASINs in Top 10
33.7%
Units
30K
Revenue
$876.2K
Avg. price
$27.47
B08MWZQ4S6
$34.95·★4.5·5.9K revsMicro Ingredients Astaxanthin 12mg Per Serving with MCT Oil, 120 Softgels | 4 Month Supply. Natural Microalgae Sourced Astaxanthin Supplement. Easy-to-Swallow. Non-GMO, Gluten Free, Soy Free.
Units sold20KB0FGFPQCCW
$19.99·★4.5·5.8K revsMicro Ingredients Astaxanthin 12mg Per Serving with MCT Oil, 60 Softgels | 2 Month Supply. Natural Microalgae Sourced Astaxanthin Supplement. Easy-to-Swallow. Non-GMO, Gluten Free, Soy Free.
Units sold10K
Sports Research
1 ASIN in Top 10
11.2%
Units
10K
Revenue
$257.4K
Avg. price
$26.95
B07V574YYY
$26.95·★4.6·12.3K revsSports Research® Icelandic Astaxanthin 12mg w/Coconut Oil, 60 Softgels | Triple Strength Antioxidant Supplement for Skin & Eye Health Support* | Soy-Free, Non-GMO, Gluten-Free
Units sold10K
Double Wood Supplements
1 ASIN in Top 10
11.2%
Units
10K
Revenue
$259.5K
Avg. price
$25.95
B09ZBL2LP2
$25.95·★4.6·2.8K revsAstaxanthin 12mg Softgels, AstaReal, Eye, Skin + Joint Support, 60 Softgels | Eye, Skin + Joint Supplement, Patented AstaReal, 70+ Human Trials, Dry-Eye + Skin Glow Support, Grown in USA
Units sold10K
Trending Astaxanthin 24mg Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0GS1BK638 booked 6K units at $9.99, with ▲ 650.0% MoM change. On the growth side, B0GRTZXRWK leads positive momentum with ▲ 200.0% MoM growth on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GS1BK638
Astaxanthin 12mg Supplement, 180 Softgels, 6 Month Supply | Natural Antioxidant from Fresh Microalgae for Eye, Skin and Joint Health, Non-GMO, Gluten Free
Price
$9.99
Rating
4.5
Reviews
285
Latest month sales
B0H4MN1TDL
ROVINA Astaxanthin 12mg Softgels, Triple Strength Antioxidant | Triple Strength Antioxidant from Microalgae; supports eye, skin, immune & joint health; Non-GMO, Gluten Free, 60 ct
Price
$25.48
Rating
4.1
Reviews
164
Latest month sales
B0GRTZXRWK
O NATURE . ZIRAN Astaxanthin Supplements 24mg, Antioxidants Supplement, Supports for Eye &Joint &Skin Health| 4 Month Supply| 120 Softgels
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.5
Reviews
138
Latest month sales
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