Olly Vitamins Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Olly Vitamins sales on Amazon US totaled 628,000 units in July 2026 (▼ 7.1% vs. the prior month), generating an estimated $12,794,120 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.4% of unit volume and 53.7% of revenue, while a typical listing is priced at $18.47. The keyword itself pulled 29,041 Amazon queries over the same period (▲ 0.2% MoM).
Zooming out to the 12-month window ending July 2026, the olly vitamins Top 50 moved 7,948,450 units and $149,806,884 in cumulative sales — an average of 662,371 units and $12,483,907 per month. Monthly throughput topped out at 767,000 units in January 2026 and dipped to 443,800 in May 2026, leaving the latest reading 1.8% higher than August 2025.
Olly Vitamins Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
628K
▼ 7.1% MoM
Monthly Revenue 2026/07
$12.8M
▼ 4.9% MoM
Top 10 Market Share 2026/07
49.4%
Olly Vitamins Market Share & Sales Concentration on Amazon US — July 2026
The most-sold olly vitamins listing on Amazon US in July 2026 is ASIN B0D5FZGY8W (Brand: O Positiv), which sold 100,000 units at $28.97 apiece — equal to 15.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 310,000 units and $6,874,100 in July 2026 — 49.4% of unit volume and 53.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Olly Vitamins' on Amazon
July 2026
Is 49.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0D5FZGY8W
URO Vaginal Probiotics for Odor, Flora & pH Balance – 1-Month Supply
100K
▲ 0.0%vs. prior month
$2.9M
latest month
12-month trend
B00MJ7VL1O
Nature's Way Sambucus Elderberry Gummies for Immune Support* Ages 4+, 60 ct | Immune Gummy with Black Elderberry Extract, Vitamin C, D3, Zinc, and Superfood Antioxidants*, Adults & Kids Ages 4+
50K
▲ 0.0%vs. prior month
$722.5K
latest month
12-month trend
B07H8LBDTG
OLLY Women's Multivitamin, Supports Overall Wellness,* Biotin - 130 Count | Women's Wellness, A Multitasking Blend of Vitamins, Biotin & Folic Acid, Gluten Free, No Synthetic Colors or Flavors
30K
▲ 0.0%vs. prior month
$483.3K
latest month
12-month trend
B0BSMJJX3K
Lemme Purr Vaginal Probiotic Gummies for Women, 30-Day Supply | Balanced pH, Healthy Odor, Yeast Balance & Flora Support + Vitamin C for Immune Health - Tasty Pineapple
30K
▲ 0.0%vs. prior month
$899.1K
latest month
12-month trend
B0FNPW73LL
Goli Zero Sugar Trio - World's First 3-in-1 Pre, Post, Probiotic, Apple Cider Vinegar with Vitamin B12 and Probiotics, Ashwagandha & L-Theanine, Vitamin D Gummies, 180 Count (3-Bottle Set)
20K
▲ 0.0%vs. prior month
$737.8K
latest month
12-month trend
B012RFVHSO
OLLY Probiotic + Prebiotic Gummy, 500 million CFUs, Peachy Peach - 30 Count | Gut Health Support, 500 million CFU of Bacillus Coagulans & Prebiotic FOS, Gluten Free, No Synthetic Colors or Flavors
20K
▲ 0.0%vs. prior month
$255.4K
latest month
12-month trend
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Best Olly Vitamins Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OLLY is the best-performing olly vitamins brand in July 2026, moving 110,000 units across 6 ASINs for 35.5% of Top 10 volume. O Positiv follows with 100,000 units (32.3%), ahead of Nature's Way on 50,000 units (16.1%).
With 5 brands splitting the Top 10 and 83.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.62 to $28.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OLLY
6 ASINs in Top 10
35.5%
Units
110K
Revenue
$1.6M
Avg. price
$14.84
B07H8LBDTG
$15.12·★4.6·47.7K revsOLLY Women's Multivitamin, Supports Overall Wellness,* Biotin - 130 Count | Women's Wellness, A Multitasking Blend of Vitamins, Biotin & Folic Acid, Gluten Free, No Synthetic Colors or Flavors
Units sold30KB012RFVHSO
$12.32·★4.5·28.5K revsOLLY Probiotic + Prebiotic Gummy, 500 million CFUs, Peachy Peach - 30 Count | Gut Health Support, 500 million CFU of Bacillus Coagulans & Prebiotic FOS, Gluten Free, No Synthetic Colors or Flavors
Units sold20KB014G4AY1A
$12.88·★4.6·47.7K revsOLLY Women's Multivitamin, Supports Overall Wellness,* Biotin - 90 Count | Women's Wellness, A Multitasking Blend of Vitamins, Biotin & Folic Acid, Gluten Free, No Synthetic Colors or Flavors
Units sold20KB08LQTJKHR
$18.99·★4.6·8K revsOLLY Ultra Strength Women's Multivitamin Softgels, Omega-3s - 60 Count | Women's Wellness, Vitamin B12, Omega-3 Fatty Acids, Biotin, Vitamins & Minerals, Gluten & Sugar Free, No Synthetic Flavors
Units sold20KB0CN7FZG3M
$16.88·★4.6·13.8K revsOLLY Prenatal Multivitamin Gummy, Daily Blend for Mommy & Baby - 84 Count | Women's Wellness Support, Folic Acid, Omega 3 DHA, Vitamin D, Gluten Free, No Synthetic Colors, No Synthetic Flavors
Units sold10KB0CQKK8N32
$12.88·★4.7·2.8K revsOLLY Kids Multi Gummy Worms, Overall Wellness & Immune Support - 70 Count | Kids Support, B Vitamins, Zinc, Vitamins A, C, D &E, Gluten Free, No Synthetic Colors, No Synthetic Flavors
Units sold10K
O Positiv
1 ASIN in Top 10
32.3%
Units
100K
Revenue
$2.9M
Avg. price
$28.97
B0D5FZGY8W
$28.97·★4.6·37.7K revsURO Vaginal Probiotics for Odor, Flora & pH Balance – 1-Month Supply
Units sold100K
Nature's Way
1 ASIN in Top 10
16.1%
Units
50K
Revenue
$722.5K
Avg. price
$13.62
B00MJ7VL1O
$13.62·★4.8·114.5K revsNature's Way Sambucus Elderberry Gummies for Immune Support* Ages 4+, 60 ct | Immune Gummy with Black Elderberry Extract, Vitamin C, D3, Zinc, and Superfood Antioxidants*, Adults & Kids Ages 4+
Units sold50K
Trending Olly Vitamins Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CQKK8N32 booked 10K units at $12.88, with ▲ 0.0% MoM change. On the growth side, B0GTN1JNP1 leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B0DNNY39PJ close behind at ▲ 20.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CQKK8N32
OLLY Kids Multi Gummy Worms, Overall Wellness & Immune Support - 70 Count | Kids Support, B Vitamins, Zinc, Vitamins A, C, D &E, Gluten Free, No Synthetic Colors, No Synthetic Flavors
Price
$12.88
Rating
4.7
Reviews
2.8K
Latest month sales
B0GTN1JNP1
OLLY Kids Melatonin Free Sleep, Magnesium & L-Theanine, Peach - 50 Count
Price
$13.99
Rating
4.1
Reviews
88
Latest month sales
B0DNNY39PJ
Teen Boy & Girl Multivitamin Gummy - Growth & Bone Support, 60ct, Vegan | Organic Fruit & Veggie Blend, Methylfolate, Magnesium, Zinc, 12 Key Nutrients; 2 Gummies Daily, 30-Day Supply
Unlock to view ASIN details and product titles
Price
$44.95
Rating
4.3
Reviews
5K
Latest month sales
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