Apple Earphones Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Apple Earphones sales on Amazon US totaled 148,950 units in July 2026 (▼ 22.9% vs. the prior month), generating an estimated $13,806,352 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.4% of unit volume and 59.4% of revenue, while a typical listing is priced at $106.05. The keyword itself pulled 22,946 Amazon queries over the same period (▲ 10.2% MoM).
Zooming out to the 12-month window ending July 2026, the apple earphones Top 50 moved 1,804,100 units and $179,426,883 in cumulative sales — an average of 150,342 units and $14,952,240 per month. Monthly throughput topped out at 193,200 units in June 2026 and dipped to 106,250 in May 2026, leaving the latest reading 6.3% higher than August 2025.
Apple Earphones Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
148.9K
▼ 22.9% MoM
Monthly Revenue 2026/07
$13.8M
▼ 49.6% MoM
Top 10 Market Share 2026/07
60.4%
Apple Earphones Market Share & Sales Concentration on Amazon US — July 2026
The most-sold apple earphones listing on Amazon US in July 2026 is ASIN B0D7FVQ1ZB (Brand: Apple), which sold 10,000 units at $14.88 apiece — equal to 6.7% of every unit tracked in this report.
The Top 10 ASINs account for 90,000 units and $8,197,600 in July 2026 — 60.4% of unit volume and 59.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Apple Earphones' on Amazon
July 2026
Is 60.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0D7FVQ1ZB
Apple EarPods Headphones with Lightning Connector | Wired Ear Buds for iPhone with Built-In Remote to Control Music, Phone Calls, and Volume
10K
▲ 0.0%vs. prior month
$148.8K
latest month
12-month trend
B0D9ML2N4G
Apple EarPods Headphones with 3.5mm Plug, Wired Ear Buds with Built-in Remote to Control Music, Phone Calls, and Volume
10K
▲ 0.0%vs. prior month
$148.8K
latest month
12-month trend
B0DCH8VDXF
Apple EarPods Headphones with USB-C Plug, Wired Ear Buds with Built-in Remote to Control Music, Phone Calls, and Volume
10K
▲ 0.0%vs. prior month
$190K
latest month
12-month trend
B0DGHMNQ5Z
Apple AirPods 4 Wireless Earbuds | Bluetooth Headphones, Personalized Spatial Audio, Sweat & Water Resistant, USB-C Charging Case, H2 Chip
10K
▲ 0.0%vs. prior month
$990K
latest month
12-month trend
B0DGJ7HYG1
Apple AirPods 4 Wireless Earbuds with Active Noise Cancellation | Bluetooth Headphones, Transparency Mode, Personalized Spatial Audio, USB-C Charging Case, Wireless Charging, H2 Chip
10K
▲ 0.0%vs. prior month
$1.5M
latest month
12-month trend
B0FQFB8FMG
Apple AirPods Pro 3 Wireless Earbuds with Active Noise Cancellation | Live Translation, Heart Rate Sensing, Hearing Aid Feature, Bluetooth Headphones, Spatial Audio, USB-C Charging
10K
▲ 0.0%vs. prior month
$2.1M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Apple Earphones Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Apple is the best-performing apple earphones brand in July 2026, moving 68,000 units across 7 ASINs for 75.6% of Top 10 volume. Beats follows with 14,000 units (15.6%), ahead of Amazon Basics on 8,000 units (8.9%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $189.47, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Apple
7 ASINs in Top 10
75.6%
Units
68K
Revenue
$5.6M
Avg. price
$81.68
B0D7FVQ1ZB
$14.88·★4.5·18.2K revsApple EarPods Headphones with Lightning Connector | Wired Ear Buds for iPhone with Built-In Remote to Control Music, Phone Calls, and Volume
Units sold10KB0D9ML2N4G
$14.88·★4.6·4K revsApple EarPods Headphones with 3.5mm Plug, Wired Ear Buds with Built-in Remote to Control Music, Phone Calls, and Volume
Units sold10KB0DCH8VDXF
$19.00·★4.5·17.2K revsApple EarPods Headphones with USB-C Plug, Wired Ear Buds with Built-in Remote to Control Music, Phone Calls, and Volume
Units sold10KB0DGHMNQ5Z
$99.00·★4.5·34.1K revsApple AirPods 4 Wireless Earbuds | Bluetooth Headphones, Personalized Spatial Audio, Sweat & Water Resistant, USB-C Charging Case, H2 Chip
Units sold10KB0DGJ7HYG1
$149.00·★4.5·23.7K revsApple AirPods 4 Wireless Earbuds with Active Noise Cancellation | Bluetooth Headphones, Transparency Mode, Personalized Spatial Audio, USB-C Charging Case, Wireless Charging, H2 Chip
Units sold10KB0FQFB8FMG
$199.99·★4.4·14.4K revsApple AirPods Pro 3 Wireless Earbuds with Active Noise Cancellation | Live Translation, Heart Rate Sensing, Hearing Aid Feature, Bluetooth Headphones, Spatial Audio, USB-C Charging
Units sold10KB07SKLLYTW
$75.00·★3.7·19.6K revsApple AirPods 2 with Charging Case - White (Renewed)
Units sold8K
Beats
2 ASINs in Top 10
15.6%
Units
14K
Revenue
$2.5M
Avg. price
$189.47
B0CZPLV566
$129.95·★4.6·28.7K revsBeats Solo 4 - Wireless On-Ear Bluetooth Headphones, Up to 50-Hour Battery Life, Ultra-Lightweight Comfort, Powerful and Balanced Sound, Apple & Android Compatible - Matte Black
Units sold8KB0DT2344N3
$249.00·★4.1·5.5K revsBeats Powerbeats Pro 2 - Wireless Noise Cancelling Workout Earbuds with Secure- Fit Earhooks, Up to 45-Hour Battery with Charging Case, Sweat & Water Resistant, Heart Rate Monitoring - Jet Black
Units sold6K
Amazon Basics
1 ASIN in Top 10
8.9%
Units
8K
Revenue
$77.7K
Avg. price
$9.99
B07HH1QSLB
$9.99·★4.2·13.9K revsAmazon Basics Wired Earbuds with Microphone, In-Ear Headphones, 3.5mm Jack, High Definition Sound, Secure Fit, 4.2 ft Cable, S/M/L Ear Tips, Black
Units sold8K
Trending Apple Earphones Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07HH1QSLB booked 8K units at $9.99, with ▲ 60.0% MoM change. On the growth side, B0BNJNP1P6 leads positive momentum with ▲ 200.0% MoM growth on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07HH1QSLB
Amazon Basics Wired Earbuds with Microphone, In-Ear Headphones, 3.5mm Jack, High Definition Sound, Secure Fit, 4.2 ft Cable, S/M/L Ear Tips, Black
Price
$9.99
Rating
4.2
Reviews
13.9K
Latest month sales
B07SKLLYTW
Apple AirPods 2 with Charging Case - White (Renewed)
Price
$75.00
Rating
3.7
Reviews
19.6K
Latest month sales
B0BNJNP1P6
Apple AirPods with Lightning Charging Case (3rd Generation) (Renewed)
Unlock to view ASIN details and product titles
Price
$89.00
Rating
4.3
Reviews
3K
Latest month sales
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