Aphogee 2 Step Protein Treatment Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Aphogee 2 Step Protein Treatment sales on Amazon US totaled 267,500 units in July 2026 (▼ 14.3% vs. the prior month), generating an estimated $5,453,416 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.9% of unit volume and 65.6% of revenue, while a typical listing is priced at $24.14. The keyword itself pulled 21,554 Amazon queries over the same period (▲ 17.7% MoM).
Zooming out to the 12-month window ending July 2026, the aphogee 2 step protein treatment Top 50 moved 3,086,700 units and $62,406,997 in cumulative sales — an average of 257,225 units and $5,200,583 per month. Monthly throughput topped out at 312,300 units in June 2026 and dipped to 140,200 in May 2026, leaving the latest reading 2.4% higher than August 2025.
Aphogee 2 Step Protein Treatment Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
267.5K
▼ 14.3% MoM
Monthly Revenue 2026/07
$5.5M
▼ 24.4% MoM
Top 10 Market Share 2026/07
66.9%
Aphogee 2 Step Protein Treatment Market Share & Sales Concentration on Amazon US — July 2026
The most-sold aphogee 2 step protein treatment listing on Amazon US in July 2026 is ASIN B09HR5KSR8 (Brand: K18), which sold 50,000 units at $29.00 apiece — equal to 18.7% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 179,000 units and $3,576,530 in July 2026 — 66.9% of unit volume and 65.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Aphogee 2 Step Protein Treatment' on Amazon
July 2026









Is 66.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B09HR5KSR8
K18 Leave-In Molecular Repair Hair Mask
50K
▲ 25.0%vs. prior month
$1.4M
latest month
12-month trend

B01I2ZQJSG
Elizavecca cer-100 collagen coating hair protein treatment 100ml
30K
▲ 200.0%vs. prior month
$203.1K
latest month
12-month trend

B00I32AN4K
Arvazallia Hydrating Argan Oil Hair Mask & Deep Conditioner For Dry Hair | Repairs, Moisturizes, Detangles Damaged or Dry hair Leaving it Soft, Silky, and Easier to Manage. Sulfate Free 8.45oz Jar
20K
▲ 0.0%vs. prior month
$299.8K
latest month
12-month trend

B075L6BL61
Karseell Collagen Hair Mask for Dry, Frizzy, Damaged Hair 16.90 oz | Deep Conditioning Hair Treatment Repairs, Moisturizes, Nourishing, Detangles Hair Leaving it Soft, Silky
20K
▲ 0.0%vs. prior month
$470.8K
latest month
12-month trend

B07D37SBHF
Olaplex N°.5 Bond Maintenance™ Strengthening Conditioner | Repair | For Medium-To-Coarse Hair; Color-Safe, Sulfate-Free Formula For All Hair Types And Textures
10K
▼ 66.7%vs. prior month
$340K
latest month
12-month trend

B07H3GBSC3
amika soulfood nourishing mask
10K
▼ 66.7%vs. prior month
$360K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Aphogee 2 Step Protein Treatment Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
K18 is the best-performing aphogee 2 step protein treatment brand in July 2026, moving 50,000 units across 1 ASIN for 27.9% of Top 10 volume. Elizavecca follows with 30,000 units (16.8%), ahead of Arvazallia on 20,000 units (11.2%).
Volume is spread across 10 brands, with the top three holding 55.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.99 to $29.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
K18
1 ASIN in Top 10
27.9%
Units
50K
Revenue
$1.4M
Avg. price
$29.00

B09HR5KSR8
$29.00·★4.3·31.7K revsK18 Leave-In Molecular Repair Hair Mask
Units sold50K
Elizavecca
1 ASIN in Top 10
16.8%
Units
30K
Revenue
$203.1K
Avg. price
$6.99

B01I2ZQJSG
$6.99·★4.4·64.4K revsElizavecca cer-100 collagen coating hair protein treatment 100ml
Units sold30K
Arvazallia
1 ASIN in Top 10
11.2%
Units
20K
Revenue
$299.8K
Avg. price
$15.99

B00I32AN4K
$15.99·★4.5·66.6K revsArvazallia Hydrating Argan Oil Hair Mask & Deep Conditioner For Dry Hair | Repairs, Moisturizes, Detangles Damaged or Dry hair Leaving it Soft, Silky, and Easier to Manage. Sulfate Free 8.45oz Jar
Units sold20K
Trending Aphogee 2 Step Protein Treatment Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B01I2ZQJSG leads positive momentum with ▲ 200.0% MoM growth on 30K units, with B0BQJTLLHF close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B01I2ZQJSG
Elizavecca cer-100 collagen coating hair protein treatment 100ml
Price
$6.99
Rating
4.4
Reviews
64.4K
Latest month sales

B0BQJTLLHF
Hi-Pro-Pac Hair Mask - Extremely Damaged Hair Repair - (2-Pack) 8 fl oz - Intense Protein Treatment Masque - Deeply Conditions, Fortifies, and Helps Prevent Split Ends and Breakage
Price
$15.50
Rating
4.6
Reviews
1.1K
Latest month sales

B09TFNWCWF
KINPUR ORGANIC COSMETICS Keratin Hair Mask for Dry & Damaged Hair – Deep Conditioning Hair Treatment with Coconut, Jojoba & Avocado Oils, Collagen & Protein – Hydrating Hair Mask, Color-Safe
Unlock to view ASIN details and product titles
Price
$17.95
Rating
4.5
Reviews
1.8K
Latest month sales
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