Amika Hair Mask Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Amika Hair Mask sales on Amazon US totaled 413,000 units in July 2026 (▼ 29.4% vs. the prior month), generating an estimated $9,324,510 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.4% of unit volume and 51.4% of revenue, while a typical listing is priced at $23.59. The keyword itself pulled 31,611 Amazon queries over the same period (▲ 7.1% MoM).
Zooming out to the 12-month window ending July 2026, the amika hair mask Top 50 moved 4,756,050 units and $109,004,769 in cumulative sales — an average of 396,338 units and $9,083,731 per month. Monthly throughput topped out at 584,600 units in June 2026 and dipped to 221,800 in May 2026, leaving the latest reading 9.8% higher than August 2025.
Amika Hair Mask Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
413K
▼ 29.4% MoM
Monthly Revenue 2026/07
$9.3M
▼ 34.7% MoM
Top 10 Market Share 2026/07
48.4%
Amika Hair Mask Market Share & Sales Concentration on Amazon US — July 2026
The most-sold amika hair mask listing on Amazon US in July 2026 is ASIN B09HR5KSR8 (Brand: K18), which sold 50,000 units at $29.00 apiece — equal to 12.1% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 200,000 units and $4,792,800 in July 2026 — 48.4% of unit volume and 51.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Amika Hair Mask' on Amazon
July 2026
Is 48.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B09HR5KSR8
K18 Leave-In Molecular Repair Hair Mask
50K
▲ 25.0%vs. prior month
$1.4M
latest month
12-month trend
B01I2ZQJSG
Elizavecca cer-100 collagen coating hair protein treatment 100ml
30K
▲ 200.0%vs. prior month
$203.1K
latest month
12-month trend
B00I32AN4K
Arvazallia Hydrating Argan Oil Hair Mask & Deep Conditioner For Dry Hair | Repairs, Moisturizes, Detangles Damaged or Dry hair Leaving it Soft, Silky, and Easier to Manage. Sulfate Free 8.45oz Jar
20K
▲ 0.0%vs. prior month
$299.8K
latest month
12-month trend
B075L6BL61
Karseell Collagen Hair Mask for Dry, Frizzy, Damaged Hair 16.90 oz | Deep Conditioning Hair Treatment Repairs, Moisturizes, Nourishing, Detangles Hair Leaving it Soft, Silky
20K
▲ 0.0%vs. prior month
$470.8K
latest month
12-month trend
B07VR1NDSQ
Olaplex °7 Bonding Hair Oil | High Shine, 450°F Heat Protectant
20K
▼ 71.4%vs. prior month
$640K
latest month
12-month trend
B0DB6CDLSM
Dove Intensive Repair 10in1 Mask for Damaged Hair & Breakage 9.2oz | Hair treatment stops 98% of visible damage in 1 minute, deeply nourishes and regenerates hair strength with Bio-Protein Care
20K
▼ 60.0%vs. prior month
$199.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Amika Hair Mask Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
K18 is the best-performing amika hair mask brand in July 2026, moving 60,000 units across 2 ASINs for 30.0% of Top 10 volume. Elizavecca follows with 30,000 units (15.0%), ahead of Arvazallia on 20,000 units (10.0%).
Volume is spread across 8 brands, with the top three holding 55.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.99 to $52.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
K18
2 ASINs in Top 10
30.0%
Units
60K
Revenue
$2.2M
Avg. price
$52.00
B09HR5KSR8
$29.00·★4.3·31.7K revsK18 Leave-In Molecular Repair Hair Mask
Units sold50KB0961ZS96M
$75.00·★4.3·31.7K revsK18 Leave-In Molecular Repair Hair Mask
Units sold10K
Elizavecca
1 ASIN in Top 10
15.0%
Units
30K
Revenue
$203.1K
Avg. price
$6.99
B01I2ZQJSG
$6.99·★4.4·64.4K revsElizavecca cer-100 collagen coating hair protein treatment 100ml
Units sold30K
Arvazallia
1 ASIN in Top 10
10.0%
Units
20K
Revenue
$299.8K
Avg. price
$15.99
B00I32AN4K
$15.99·★4.5·66.6K revsArvazallia Hydrating Argan Oil Hair Mask & Deep Conditioner For Dry Hair | Repairs, Moisturizes, Detangles Damaged or Dry hair Leaving it Soft, Silky, and Easier to Manage. Sulfate Free 8.45oz Jar
Units sold20K
Trending Amika Hair Mask Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07NSZHMWD booked 10K units at $11.69, with ▲ 0.0% MoM change. On the growth side, B0GXXCY7Q5 leads positive momentum with ▲ 566.7% MoM growth on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07NSZHMWD
Shea Moisture Intensive Hydration Hair Masque Manuka Honey & Mafura Oil For Dry, Damaged Hair Deep Conditioning Hair Treatment 11.5 oz
Price
$11.69
Rating
4.6
Reviews
21.4K
Latest month sales
B0961ZS96M
K18 Leave-In Molecular Repair Hair Mask
Price
$75.00
Rating
4.3
Reviews
31.7K
Latest month sales
B0GXXCY7Q5
Fino Premium Touch Hair Mask, Deep Repair Japanese Hair Treatment, 8.1 oz | 8 Serum Ingredients, For Dry & Damaged Hair, Silky-Smooth & Hydrated Finish
Unlock to view ASIN details and product titles
Price
$14.98
Rating
4.3
Reviews
106
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this amika hair mask report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card