Hair Mask Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hair Mask sales on Amazon US totaled 468,000 units in July 2026 (▼ 16.5% vs. the prior month), generating an estimated $9,152,180 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.8% of unit volume and 58.2% of revenue, while a typical listing is priced at $21.15. The keyword itself pulled 337,264 Amazon queries over the same period (▲ 4.0% MoM).
Zooming out to the 12-month window ending July 2026, the hair mask Top 50 moved 5,351,750 units and $104,526,732 in cumulative sales — an average of 445,979 units and $8,710,561 per month. Monthly throughput topped out at 560,600 units in June 2026 and dipped to 295,600 in May 2026, leaving the latest reading 10.6% higher than August 2025.
Hair Mask Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
468K
▼ 16.5% MoM
Monthly Revenue 2026/07
$9.2M
▼ 23.7% MoM
Top 10 Market Share 2026/07
59.8%
Hair Mask Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hair mask listing on Amazon US in July 2026 is ASIN B0B2RM68G2 (Brand: BIODANCE), which sold 100,000 units at $19.00 apiece — equal to 21.4% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 280,000 units and $5,322,300 in July 2026 — 59.8% of unit volume and 58.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hair Mask' on Amazon
July 2026
Is 59.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0B2RM68G2
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B09HR5KSR8
K18 Leave-In Molecular Repair Hair Mask, Patented, Lasting Repair For Dry, Frizzy, Damaged Hair, Reverse Damage In 4 Minutes From Bleach, Color, Chemical Services + Heat
50K
▲ 25.0%vs. prior month
$1.4M
latest month
12-month trend
B01I2ZQJSG
Elizavecca cer-100 collagen coating hair protein treatment 100ml
30K
▲ 200.0%vs. prior month
$203.1K
latest month
12-month trend
B00I32AN4K
Arvazallia Hydrating Argan Oil Hair Mask & Deep Conditioner For Dry Hair | Repairs, Moisturizes, Detangles Damaged or Dry hair Leaving it Soft, Silky, and Easier to Manage. Sulfate Free 8.45oz Jar
20K
▲ 0.0%vs. prior month
$299.8K
latest month
12-month trend
B075L6BL61
Karseell Collagen Hair Mask for Dry, Frizzy, Damaged Hair 16.90 oz | Deep Conditioning Hair Treatment Repairs, Moisturizes, Nourishing, Detangles Hair Leaving it Soft, Silky
20K
▲ 0.0%vs. prior month
$470.8K
latest month
12-month trend
B0DB6CDLSM
Dove Intensive Repair 10in1 Mask for Damaged Hair & Breakage 9.2oz | Hair treatment stops 98% of visible damage in 1 minute, deeply nourishes and regenerates hair strength with Bio-Protein Care
20K
▼ 60.0%vs. prior month
$199.4K
latest month
12-month trend
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Best Hair Mask Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BIODANCE is the best-performing hair mask brand in July 2026, moving 100,000 units across 1 ASIN for 35.7% of Top 10 volume. K18 follows with 50,000 units (17.9%), ahead of Elizavecca on 30,000 units (10.7%).
With 10 brands splitting the Top 10 and 64.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.99 to $29.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BIODANCE
1 ASIN in Top 10
35.7%
Units
100K
Revenue
$1.8M
Avg. price
$19.00
B0B2RM68G2
$19.00·★4.5·45.5K revsBIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
Units sold100K
K18
1 ASIN in Top 10
17.9%
Units
50K
Revenue
$1.4M
Avg. price
$29.00
B09HR5KSR8
$29.00·★4.3·31.4K revsK18 Leave-In Molecular Repair Hair Mask, Patented, Lasting Repair For Dry, Frizzy, Damaged Hair, Reverse Damage In 4 Minutes From Bleach, Color, Chemical Services + Heat
Units sold50K
Elizavecca
1 ASIN in Top 10
10.7%
Units
30K
Revenue
$203.1K
Avg. price
$6.99
B01I2ZQJSG
$6.99·★4.4·64.4K revsElizavecca cer-100 collagen coating hair protein treatment 100ml
Units sold30K
Trending Hair Mask Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B01I2ZQJSG booked 30K units at $6.99, with ▲ 200.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01I2ZQJSG
Elizavecca cer-100 collagen coating hair protein treatment 100ml
Price
$6.99
Rating
4.4
Reviews
64.4K
Latest month sales
B07NSZHMWD
Shea Moisture Intensive Hydration Hair Masque Manuka Honey & Mafura Oil For Dry, Damaged Hair Deep Conditioning Hair Treatment 11.5 oz
Price
$12.97
Rating
4.6
Reviews
21.4K
Latest month sales
B0CGKRDWGB
Pantene Miracle Rescue Hair Mask, Intensive Bond Repair with Melting Pro-V Pearls, Melts Away Damage, Builds Bonds, Strengthens Against Damage, Deep Conditioning for Dry Damaged Hair, 10.1 fl oz
Unlock to view ASIN details and product titles
Price
$11.56
Rating
4.5
Reviews
3.5K
Latest month sales
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