Centella Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Centella sales on Amazon US totaled 509,600 units in July 2026 (▼ 40.4% vs. the prior month), generating an estimated $10,659,109 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 74.6% of unit volume and 77.2% of revenue, while a typical listing is priced at $18.85. The keyword itself pulled 190,478 Amazon queries over the same period (▼ 4.9% MoM).
Zooming out to the 12-month window ending July 2026, the centella Top 50 moved 4,863,000 units and $103,326,048 in cumulative sales — an average of 405,250 units and $8,610,504 per month. Monthly throughput topped out at 854,900 units in June 2026 and dipped to 197,200 in August 2025, leaving the latest reading 158.4% higher than August 2025.
Centella Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
509.6K
▼ 40.4% MoM
Monthly Revenue 2026/07
$10.7M
▼ 39.0% MoM
Top 10 Market Share 2026/07
74.6%
Centella Market Share & Sales Concentration on Amazon US — July 2026
The most-sold centella listing on Amazon US in July 2026 is ASIN B0DK4Y2YP3 (Brand: celimax), which sold 100,000 units at $17.00 apiece — equal to 19.6% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 380,000 units and $8,231,200 in July 2026 — 74.6% of unit volume and 77.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Centella' on Amazon
July 2026
![SKIN1004 [Hudson's Pick] Madagascar Centella Ampoule, Korean Face Serum with Centella Asiatica for Hydrating & Moisturizing, Soothing Facial Serum for Skin Balance, Korean Skin Care, 3.38 fl.oz, 100ml | Soothing, Hydrating Face Serum with Centella Asiatica for Skin Barrier and Moisturizing Care, Lightweight, Korean Skin Care (ASIN B06Y15D1LH), rank #9 by monthly sales volume for 'Centella' on Amazon](https://m.media-amazon.com/images/I/61iZUHSBgaL._AC_UY512_.jpg)
Is 74.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DK4Y2YP3
celimax The Vita A Retinal Shot Tightening Booster (0.51 fl.oz) | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0DG1DQ2S7
ANUA Azelaic Acid 10 Hyaluron Redness Soothing Serum, 1.01 fl oz | Facial Serum for Blemish-Prone & Oily-Prone Skin, Lightweight & Hydrating Blemish Care, Hyaluronic Acid, Korean Skincare
70K
▼ 30.0%vs. prior month
$1.5M
latest month
12-month trend
B0FKGJYFC8
Dr.Althea 345 Relief Cream - 1.69 Fl Oz (Pack of 1) | PDRN & Hyaluronic Acid for Instant Hydration, Blemish, Post-Acne Vegan Face Moisturizer with Centella, Non-comedogenic
50K
▼ 50.0%vs. prior month
$1.3M
latest month
12-month trend
B00PBX3L7K
COSRX Snail Mucin 96% Repairing Serum for Sooothing & Hydrating 3.38 oz. | Snail Secretion Filtrate for Dull Skin & Fine Lines, Korean Skin Care
40K
▼ 60.0%vs. prior month
$689.2K
latest month
12-month trend
B0FXH5LHN8
SKIN1004 Hyalu-Cica Water-Fit Sun Serum UV, SPF 50 Sunscreen, 1.69 fl.oz | UV Protection Centella Sunscreen for Face with Hyaluronic Acid, Lightweight, No White Cast, Korean Skin Care
30K
▼ 57.1%vs. prior month
$497.1K
latest month
12-month trend
B0DC156Y5X
JIYU Toner Pads - Korean Skincare for Dark Spots, Wrinkles & Dull Skin - Hydrating Facial Treatment with Snail Mucin, Niacinamide, Peptides & Centella - 100 Count
30K
▼ 25.0%vs. prior month
$1.5M
latest month
12-month trend
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Best Centella Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
celimax is the best-performing centella brand in July 2026, moving 100,000 units across 1 ASIN for 26.3% of Top 10 volume. ANUA follows with 70,000 units (18.4%), ahead of Dr.Althea on 50,000 units (13.2%).
Volume is spread across 8 brands, with the top three holding 57.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $17.00 to $27.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
celimax
1 ASIN in Top 10
26.3%
Units
100K
Revenue
$1.8M
Avg. price
$17.00
B0DK4Y2YP3
$17.00·★4.4·22.6K revscelimax The Vita A Retinal Shot Tightening Booster (0.51 fl.oz) | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care
Units sold100K
ANUA
1 ASIN in Top 10
18.4%
Units
70K
Revenue
$1.5M
Avg. price
$22.00
B0DG1DQ2S7
$22.00·★4.5·6.1K revsANUA Azelaic Acid 10 Hyaluron Redness Soothing Serum, 1.01 fl oz | Facial Serum for Blemish-Prone & Oily-Prone Skin, Lightweight & Hydrating Blemish Care, Hyaluronic Acid, Korean Skincare
Units sold70K
Dr.Althea
1 ASIN in Top 10
13.2%
Units
50K
Revenue
$1.3M
Avg. price
$27.00
B0FKGJYFC8
$27.00·★4.6·11.5K revsDr.Althea 345 Relief Cream - 1.69 Fl Oz (Pack of 1) | PDRN & Hyaluronic Acid for Instant Hydration, Blemish, Post-Acne Vegan Face Moisturizer with Centella, Non-comedogenic
Units sold50K
Trending Centella Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FVG9NS7G leads positive momentum with ▲ 33.3% MoM growth on 4K units, with B0D9TX8G86 close behind at ▲ 25.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FVG9NS7G
8 Sheep True Belly Serum, Pregnancy-Safe Belly Oil, 4 FL OZ | Triple-Weighted Hyaluronic Acid, Centella Asiatica, Supports Hydration & Skin Elasticity, Made in USA in Small Batches
Price
$44.69
Rating
4.3
Reviews
200
Latest month sales
B0D9TX8G86
SKIN1004 Centella Double Cleansing Duo, Cleansing Oil 6.76 fl.oz & Ampoule Foam Cleanser 4.23 fl.oz, Korean Gentle Face Cleanser Gift Set, Makeup Remover with Madagascar Centella, Korean Skincare
Price
$18.80
Rating
4.7
Reviews
550
Latest month sales
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