Anastasia Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Anastasia sales on Amazon US totaled 63,900 units in July 2026 (▼ 57.6% vs. the prior month), generating an estimated $1,696,538 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.9% of unit volume and 62.4% of revenue, while a typical listing is priced at $24.29. The keyword itself pulled 15,166 Amazon queries over the same period (▼ 0.0% MoM).
Zooming out to the 12-month window ending July 2026, the anastasia Top 50 moved 1,012,700 units and $24,959,560 in cumulative sales — an average of 84,392 units and $2,079,963 per month. Monthly throughput topped out at 150,700 units in June 2026 and dipped to 51,950 in September 2025, leaving the latest reading 3.5% higher than August 2025.
Anastasia Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
63.9K
▼ 57.6% MoM
Monthly Revenue 2026/07
$1.7M
▼ 55.0% MoM
Top 10 Market Share 2026/07
57.9%
Anastasia Market Share & Sales Concentration on Amazon US — July 2026
The most-sold anastasia listing on Amazon US in July 2026 is ASIN B000UB23YK (Brand: Lancôme), which sold 6,000 units at $23.80 apiece — equal to 9.4% of every unit tracked in this report.
The Top 10 ASINs account for 37,000 units and $1,058,000 in July 2026 — 57.9% of unit volume and 62.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Anastasia' on Amazon
July 2026
Is 57.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B000UB23YK
Lancôme Définicils High Definition Defining & Lengthening Mascara | Defining Mascara for Lengthen & Define Lashes - Natural-Looking Lashes - With Vitamin B5 - Suitable for Sensitive Eyes
6K
▼ 70.0%vs. prior month
$204K
latest month
12-month trend
B01M5CZAXM
Anastasia Beverly Hills Brow Wiz Ultra-Slim Precision Eyebrow Pencil | Precision Tip For Defined Brows, Natural Hair-Like Finish, High-Pigment, Long-Lasting Formula, Built-In Spoolie.
6K
▼ 40.0%vs. prior month
$156K
latest month
12-month trend
B00GI21NW8
Anastasia Beverly Hills Brow Wiz Ultra-Slim Precision Eyebrow Pencil | Precision Tip For Defined Brows, Natural Hair-Like Finish, High-Pigment, Long-Lasting Formula, Built-In Spoolie.
5K
▼ 50.0%vs. prior month
$130K
latest month
12-month trend
B00JDTJNXE
Anastasia Beverly Hills Brow Wiz Ultra-Slim Precision Eyebrow Pencil | Precision Tip For Defined Brows, Natural Hair-Like Finish, High-Pigment, Long-Lasting Formula, Built-In Spoolie.
4K
▼ 55.6%vs. prior month
$104K
latest month
12-month trend
B00IVKL4BA
Anastasia Beverly Hills - Brow Wiz Ultra-Slim Precision Eyebrow Pencil | Precision Tip For Defined Brows, Natural Hair-Like Finish, High-Pigment, Long-Lasting Formula, Built-In Spoolie.
4K
▼ 42.9%vs. prior month
$104K
latest month
12-month trend
B00G40FJH4
Lancôme La Base Pro Perfecting Oil-Free Makeup Primer - 0.8 Fl Oz | Smoothing Face Primer Controls Shine - Flawless Matte Canvas for Long Lasting Makeup Application - For All Skin Types
3K
▼ 57.1%vs. prior month
$135K
latest month
12-month trend
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Best Anastasia Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Anastasia Beverly Hills is the best-performing anastasia brand in July 2026, moving 25,000 units across 7 ASINs for 67.6% of Top 10 volume. Lancôme follows with 9,000 units (24.3%), ahead of URBAN DECAY on 3,000 units (8.1%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $23.43 to $35.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Anastasia Beverly Hills
7 ASINs in Top 10
67.6%
Units
25K
Revenue
$614K
Avg. price
$23.43
B01M5CZAXM
$26.00·★4.6·27.5K revsAnastasia Beverly Hills Brow Wiz Ultra-Slim Precision Eyebrow Pencil | Precision Tip For Defined Brows, Natural Hair-Like Finish, High-Pigment, Long-Lasting Formula, Built-In Spoolie.
Units sold6KB00GI21NW8
$26.00·★4.6·27.5K revsAnastasia Beverly Hills Brow Wiz Ultra-Slim Precision Eyebrow Pencil | Precision Tip For Defined Brows, Natural Hair-Like Finish, High-Pigment, Long-Lasting Formula, Built-In Spoolie.
Units sold5KB00JDTJNXE
$26.00·★4.6·27.5K revsAnastasia Beverly Hills Brow Wiz Ultra-Slim Precision Eyebrow Pencil | Precision Tip For Defined Brows, Natural Hair-Like Finish, High-Pigment, Long-Lasting Formula, Built-In Spoolie.
Units sold4KB00IVKL4BA
$26.00·★4.6·27.5K revsAnastasia Beverly Hills - Brow Wiz Ultra-Slim Precision Eyebrow Pencil | Precision Tip For Defined Brows, Natural Hair-Like Finish, High-Pigment, Long-Lasting Formula, Built-In Spoolie.
Units sold4KB000Z63QK0
$6.00·★4.5·3.5K revsAnastasia Beverly Hills 3-in-1 Sharpener Professional Dual-Blade Tool | 3-In-1 Versatile Design, Ultra-Sharp German Steel, Mess-Free Grooming, Preserves Product Integrity, Pro-Artistry Essential.
Units sold2KB01AO03JOY
$27.00·★4.6·16.4K revsAnastasia Beverly Hills Brow Definer 3-in-1 Triangle Eyebrow Pencil | Triangular Precision Tip For Versatile Application, Multi-Use Design For Custom Brow Looks, delivering a flawless finish
Units sold2KB01B010CWS
$27.00·★4.6·16.4K revsAnastasia Beverly Hills Brow Definer 3-in-1 Triangle Eyebrow Pencil | Triangular Precision Tip For Versatile Application, Multi-Use Design For Custom Brow Looks, delivering a flawless finish
Units sold2K
Lancôme
2 ASINs in Top 10
24.3%
Units
9K
Revenue
$339K
Avg. price
$27.65
B000UB23YK
$23.80·★4.4·5.8K revsLancôme Définicils High Definition Defining & Lengthening Mascara | Defining Mascara for Lengthen & Define Lashes - Natural-Looking Lashes - With Vitamin B5 - Suitable for Sensitive Eyes
Units sold6KB00G40FJH4
$31.50·★4.6·2.8K revsLancôme La Base Pro Perfecting Oil-Free Makeup Primer - 0.8 Fl Oz | Smoothing Face Primer Controls Shine - Flawless Matte Canvas for Long Lasting Makeup Application - For All Skin Types
Units sold3K
URBAN DECAY
1 ASIN in Top 10
8.1%
Units
3K
Revenue
$105K
Avg. price
$35.00
B07LBLK57Q
$35.00·★4.4·11.9K revsUrban Decay Naked2 Basics Matte Eyeshadow Palette - 6 Cool Neutral Shadows | Contouring Neutral Eyeshadow Palette for Natural + Smoky Eye Looks, Matte Nudes, Travel Makeup Palette, Includes Mirror
Units sold3K
Trending Anastasia Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B01AO03JOY booked 2K units at $27.00, with ▼ 60.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01AO03JOY
Anastasia Beverly Hills Brow Definer 3-in-1 Triangle Eyebrow Pencil | Triangular Precision Tip For Versatile Application, Multi-Use Design For Custom Brow Looks, delivering a flawless finish
Price
$27.00
Rating
4.6
Reviews
16.4K
Latest month sales
B01B010CWS
Anastasia Beverly Hills Brow Definer 3-in-1 Triangle Eyebrow Pencil | Triangular Precision Tip For Versatile Application, Multi-Use Design For Custom Brow Looks, delivering a flawless finish
Price
$27.00
Rating
4.6
Reviews
16.4K
Latest month sales
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