Anal Vibrator Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Anal Vibrator sales on Amazon US totaled 276,900 units in July 2026 (▲ 7.4% vs. the prior month), generating an estimated $5,409,541 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.7% of unit volume and 40.1% of revenue, while a typical listing is priced at $25.62. The keyword itself pulled 26,416 Amazon queries over the same period (▲ 8.2% MoM).
Zooming out to the 12-month window ending July 2026, the anal vibrator Top 50 moved 2,766,850 units and $52,056,674 in cumulative sales — an average of 230,571 units and $4,338,056 per month. Monthly throughput topped out at 276,900 units in July 2026 and dipped to 137,700 in May 2026, leaving the latest reading 26.6% higher than August 2025.
Anal Vibrator Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
276.9K
▲ 7.4% MoM
Monthly Revenue 2026/07
$5.4M
▲ 9.3% MoM
Top 10 Market Share 2026/07
52.7%
Anal Vibrator Market Share & Sales Concentration on Amazon US — July 2026
The most-sold anal vibrator listing on Amazon US in July 2026 is ASIN B075SN1MY9 (Brand: LubeLife), which sold 60,000 units at $9.97 apiece — equal to 21.7% of every unit tracked in this report and 6.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 146,000 units and $2,169,640 in July 2026 — 52.7% of unit volume and 40.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Anal Vibrator' on Amazon
July 2026









Is 52.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B075SN1MY9
LUBELIFE Water-Based Lube – Personal Lubricant for Men, Women & Couples, Travel Size, Non-Staining, Easy Clean-Up, Toy-Safe, 8 Fl Oz
60K
▲ 0.0%vs. prior month
$593.4K
latest month
12-month trend

B07YW5DZBQ
Ava Vibrator Sex Toys – Battery Life 4 Hours | Water Resistant Body Safe Silicone | Clitoral Vibrators Couples Sex Toy with Multi Patterns & speeds Vibrator for Women - Purple
10K
▲ 0.0%vs. prior month
$160.8K
latest month
12-month trend

B0CF97B6Q9
Vibrator Wand,Adult Sex Toy Wand, G Spot Dildo, Clit Vibrator, Sex Vibrators,Clitoris Stimulation,with 8 Speeds & 20 Patterns,Fully Waterproof,Vibrating Wand for her Pleasure (Rose Red)
10K
▲ 0.0%vs. prior month
$79.7K
latest month
12-month trend

B0CLRLP33T
Vibrator Adult Sex Toys for Women - Sovokn 5IN1 Mouth Sucking Vibrator Rose Sex Toy, 10 Tongue Licking, 3 Auto & 1 Manual Sucking Adult Toys New APP, Anal Clit Nipple Vibrators Female Couples Sex Toys
10K
▲ 0.0%vs. prior month
$287.5K
latest month
12-month trend

B0CNRZVJMG
Vibrator Dildo Sex Toys for Women - MOOLIGIRL Rose Sex Toy with Thrusting G Spot Vibrators & 10 Sucking Modes for Clitoral Nipple Stimulation Anal Dildos Adult Sex Toys Games for Couples Sex Machine
10K
▲ 0.0%vs. prior month
$299.9K
latest month
12-month trend

B0CPSZCJR8
oreyurt Anal Plug Sex Toys Vibrator – Silicone Butt Plugs Training Kit with Remote Control, 10 Vibration Modes, Prostate Massager for Adults – Black
10K
▲ 0.0%vs. prior month
$104.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Anal Vibrator Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LubeLife is the best-performing anal vibrator brand in July 2026, moving 60,000 units across 1 ASIN for 41.1% of Top 10 volume. ava follows with 10,000 units (6.8%), ahead of SANJIANKE on 10,000 units (6.8%).
Volume is spread across 10 brands, with the top three holding 54.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.97 to $15.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LubeLife
1 ASIN in Top 10
41.1%
Units
60K
Revenue
$593.4K
Avg. price
$9.97

B075SN1MY9
$9.97·★4.5·168.7K revsLUBELIFE Water-Based Lube – Personal Lubricant for Men, Women & Couples, Travel Size, Non-Staining, Easy Clean-Up, Toy-Safe, 8 Fl Oz
Units sold60K
ava
1 ASIN in Top 10
6.8%
Units
10K
Revenue
$160.8K
Avg. price
$15.97

B07YW5DZBQ
$15.97·★4.2·45.1K revsAva Vibrator Sex Toys – Battery Life 4 Hours | Water Resistant Body Safe Silicone | Clitoral Vibrators Couples Sex Toy with Multi Patterns & speeds Vibrator for Women - Purple
Units sold10K
SANJIANKE
1 ASIN in Top 10
6.8%
Units
10K
Revenue
$79.7K
Avg. price
$7.97

B0CF97B6Q9
$7.97·★3.7·3.1K revsVibrator Wand,Adult Sex Toy Wand, G Spot Dildo, Clit Vibrator, Sex Vibrators,Clitoris Stimulation,with 8 Speeds & 20 Patterns,Fully Waterproof,Vibrating Wand for her Pleasure (Rose Red)
Units sold10K
Trending Anal Vibrator Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DC62HZ9G booked 10K units at $13.99, with ▲ 42.9% MoM change. On the growth side, B0FWZDT1K2 leads positive momentum with ▲ 150.0% MoM growth on 5K units, with B0DSBBNZG1 close behind at ▲ 100.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0DC62HZ9G
Anal Plug Vibrating Butt Plug, Adult Sex Toys 3PCS Silicone Anal Plugs, Anal Sex Toys with Remote Control 10 Vibrating Vibrator for Men, Anal Toys Adult Sex Toy & Games Prostate Massager
Price
$13.99
Rating
4.4
Reviews
1.3K
Latest month sales

B0FWZDT1K2
Beisar 3 in 1 Prostate Massager Anal Vibrator - Powered Vibrating Butt Plug Male Sex Toys for Men with 9 Wave Wriggling Modes, Anal Dildo Plug Adult G, P-Spot Vibrator Remote Control Fetish Jewelry
Price
$33.99
Rating
4.8
Reviews
245
Latest month sales

B0DSBBNZG1
KOXTEN Thrusting Dildo Sex Toy APP Control Vibrator Realistic Dildo | 9 Vibe + 9 Thrust Modes + Warm, G Spot Vibrator, Soft Silicone Dildo Suction Cup Dildo Adult Toys for Women
Unlock to view ASIN details and product titles
Price
$23.89
Rating
4.3
Reviews
965
Latest month sales
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