Anal Toys Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Anal Toys sales on Amazon US totaled 289,000 units in July 2026 (▲ 18.4% vs. the prior month), generating an estimated $5,406,160 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.4% of unit volume and 41.6% of revenue, while a typical listing is priced at $21.06. The keyword itself pulled 48,711 Amazon queries over the same period (▲ 40.1% MoM).
Zooming out to the 12-month window ending July 2026, the anal toys Top 50 moved 2,685,700 units and $47,090,308 in cumulative sales — an average of 223,808 units and $3,924,192 per month. Monthly throughput topped out at 289,000 units in July 2026 and dipped to 153,500 in May 2026, leaving the latest reading 31.5% higher than August 2025.
Anal Toys Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
289K
▲ 18.4% MoM
Monthly Revenue 2026/07
$5.4M
▲ 26.7% MoM
Top 10 Market Share 2026/07
48.4%
Anal Toys Market Share & Sales Concentration on Amazon US — July 2026
The most-sold anal toys listing on Amazon US in July 2026 is ASIN B0CZVM1SX7 (Brand: LubeLife), which sold 30,000 units at $9.99 apiece — equal to 10.4% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 140,000 units and $2,250,700 in July 2026 — 48.4% of unit volume and 41.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Anal Toys' on Amazon
July 2026
Is 48.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CZVM1SX7
LUBELIFE Water Based 3X Anal Lube, Personal Lubricant, Toy Condom Safe, 8oz | Extra thick anal glide with triple cushion, non-sticky water-based formula, toy and condom compatible, smooth confident glide
30K
▲ 50.0%vs. prior month
$299.7K
latest month
12-month trend
B00KDHSAAM
Uberlube Premium Silicone Lube - Unscented and Ultra Smooth (112 ml) | Long Lasting Lube, Vitamin E, Waterproof, Personal Lubricant for Privacy & Toys, Vaginal & Anal Use, OBGYN Recommended
20K
▲ 100.0%vs. prior month
$679.8K
latest month
12-month trend
B0D8R1MBBP
Astroglide Water-Based Lube, Thicker Gel, Stay-Put No Drip, 7 Fl Oz | Thick gel lubricant formula that stays put with no drip. Enhances pleasure, safe for latex condoms and toys. Easy cleanup.
20K
▲ 100.0%vs. prior month
$143.8K
latest month
12-month trend
B00OCZKR2A
K-Y Lubricant Jelly Water Based Personal Lube For Women, Blue, Fragnance Free, 2 Oz | No Hormones, Parabens, Sulfates or Artificial Colorants, Non-Greasy Formula, Compatible with Latex & Polyisoprene Condoms
10K
▼ 50.0%vs. prior month
$35.3K
latest month
12-month trend
B07XHGQZX8
RANEU Enema Bulb Kit with Lube Anal Douche Superior Materials Douche for Men Women
10K
▲ 11.1%vs. prior month
$99.7K
latest month
12-month trend
B07YW5DZBQ
Ava Vibrator Sex Toys – Battery Life 4 Hours | Water Resistant Body Safe Silicone | Clitoral Vibrators Couples Sex Toy with Multi Patterns & speeds Vibrator for Women - Purple
10K
▲ 0.0%vs. prior month
$160.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Anal Toys Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LubeLife is the best-performing anal toys brand in July 2026, moving 30,000 units across 1 ASIN for 21.4% of Top 10 volume. Uberlube follows with 20,000 units (14.3%), ahead of Astroglide on 20,000 units (14.3%).
Volume is spread across 10 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.54 to $33.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LubeLife
1 ASIN in Top 10
21.4%
Units
30K
Revenue
$299.7K
Avg. price
$9.99
B0CZVM1SX7
$9.99·★4.5·19.2K revsLUBELIFE Water Based 3X Anal Lube, Personal Lubricant, Toy Condom Safe, 8oz | Extra thick anal glide with triple cushion, non-sticky water-based formula, toy and condom compatible, smooth confident glide
Units sold30K
Uberlube
1 ASIN in Top 10
14.3%
Units
20K
Revenue
$679.8K
Avg. price
$33.99
B00KDHSAAM
$33.99·★4.6·42.6K revsUberlube Premium Silicone Lube - Unscented and Ultra Smooth (112 ml) | Long Lasting Lube, Vitamin E, Waterproof, Personal Lubricant for Privacy & Toys, Vaginal & Anal Use, OBGYN Recommended
Units sold20K
Astroglide
1 ASIN in Top 10
14.3%
Units
20K
Revenue
$143.8K
Avg. price
$7.54
B0D8R1MBBP
$7.54·★4.2·503 revsAstroglide Water-Based Lube, Thicker Gel, Stay-Put No Drip, 7 Fl Oz | Thick gel lubricant formula that stays put with no drip. Enhances pleasure, safe for latex condoms and toys. Easy cleanup.
Units sold20K
Trending Anal Toys Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0DYHNFJ5B leads positive momentum with ▲ 150.0% MoM growth on 5K units, with B0FWZDT1K2 close behind at ▲ 150.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DYHNFJ5B
12LB Sex Doll Male Sex Toys, Realistic Busty Butt Pocket Pussy Sex Toy | Extended Vagina & Anal Channel Mens Masturbator for Men Lifelike Sex Dolls Flesh Stroker Light Adult Toys
Price
$49.99
Rating
4.4
Reviews
1.9K
Latest month sales
B0FWZDT1K2
Beisar 3 in 1 Prostate Massager Anal Vibrator - Powered Vibrating Butt Plug Male Sex Toys for Men with 9 Wave Wriggling Modes, Anal Dildo Plug Adult G, P-Spot Vibrator Remote Control Fetish Jewelry
Price
$33.99
Rating
4.8
Reviews
240
Latest month sales
B00KDHSAAM
Uberlube Premium Silicone Lube - Unscented and Ultra Smooth (112 ml) | Long Lasting Lube, Vitamin E, Waterproof, Personal Lubricant for Privacy & Toys, Vaginal & Anal Use, OBGYN Recommended
Unlock to view ASIN details and product titles
Price
$33.99
Rating
4.6
Reviews
42.6K
Latest month sales
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