Sex Toy For Men Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sex Toy For Men sales on Amazon US totaled 227,700 units in July 2026 (▲ 18.7% vs. the prior month), generating an estimated $5,590,281 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.2% of unit volume and 55.3% of revenue, while a typical listing is priced at $29.58. The keyword itself pulled 49,565 Amazon queries over the same period (▲ 33.7% MoM).
Zooming out to the 12-month window ending July 2026, the sex toy for men Top 50 moved 2,143,950 units and $50,186,526 in cumulative sales — an average of 178,663 units and $4,182,211 per month. Monthly throughput topped out at 227,700 units in July 2026 and dipped to 101,200 in May 2026, leaving the latest reading 25.6% higher than August 2025.
Sex Toy For Men Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
227.7K
▲ 18.7% MoM
Monthly Revenue 2026/07
$5.6M
▲ 26.3% MoM
Top 10 Market Share 2026/07
63.2%
Sex Toy For Men Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sex toy for men listing on Amazon US in July 2026 is ASIN B075SN1MY9 (Brand: LubeLife), which sold 60,000 units at $9.97 apiece — equal to 26.4% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 144,000 units and $3,089,400 in July 2026 — 63.2% of unit volume and 55.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sex Toy For Men' on Amazon
July 2026
Is 63.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B075SN1MY9
LUBELIFE Water-Based Lube – Personal Lubricant for Men, Women & Couples, Travel Size, Non-Staining, Easy Clean-Up, Toy-Safe, 8 Fl Oz | Water Based Lube for privacy, toy and condom compatible, non-staining, long-lasting smooth feel, fragrance free
60K
▲ 0.0%vs. prior month
$593.4K
latest month
12-month trend
B00KDHSAAM
Uberlube Premium Silicone Lube - Unscented and Ultra Smooth (112 ml) | Long Lasting Lube, Vitamin E, Waterproof, Personal Lubricant for Privacy & Toys, Vaginal & Anal Use, OBGYN Recommended
20K
▲ 100.0%vs. prior month
$679.8K
latest month
12-month trend
B0CSK1M4DJ
Sex Toys Penis Ring Silicone Cock Rings for Men, 8 Sizes Cockring Cock Sexual Stimulation Device Couples Sex Toys Stretchy Cock and Ball Ring Anillos para Pene
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B0F6L4FLJS
EINSEO Sex Toys for Men Penis Pump - AI Sync Waterproof Male Masturbator Stroker with 7 Sucking Thrusting Rotating & 7 Licking Modes, Adult Toys Pocket Pussy Mens Sex Toy Blowjob Sex Machine Bath Item
10K
▲ 0.0%vs. prior month
$586.6K
latest month
12-month trend
B07MDWYVFZ
Male Penis Pump Sex Toys, Automatic Enlargers & Extend Pump for Men with LED Display, Adult Toys for Men Penis Entender Erection Pumps, Sex Toys - Pumps & Enlargers (6 Cock Rings)
10K
▲ 11.1%vs. prior month
$294.9K
latest month
12-month trend
B0FLDPLY3P
EINSEO Male Masturbator with Dual Sleeves - 7.5in Pocket Pussy & Mouth Textured Soft Fleshy TPE Channel Sex Toys for Men, Adjustable Suction Male Manual Stroker, Penis Training Enema Toy, Sex Machine
9K
▲ 80.0%vs. prior month
$140.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Sex Toy For Men Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LubeLife is the best-performing sex toy for men brand in July 2026, moving 60,000 units across 1 ASIN for 41.7% of Top 10 volume. Uberlube follows with 20,000 units (13.9%), ahead of EINSEO on 19,000 units (13.2%).
With 8 brands splitting the Top 10 and 68.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.97 to $38.94, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LubeLife
1 ASIN in Top 10
41.7%
Units
60K
Revenue
$593.4K
Avg. price
$9.97
B075SN1MY9
$9.97·★4.5·168.7K revsLUBELIFE Water-Based Lube – Personal Lubricant for Men, Women & Couples, Travel Size, Non-Staining, Easy Clean-Up, Toy-Safe, 8 Fl Oz | Water Based Lube for privacy, toy and condom compatible, non-staining, long-lasting smooth feel, fragrance free
Units sold60K
Uberlube
1 ASIN in Top 10
13.9%
Units
20K
Revenue
$679.8K
Avg. price
$33.99
B00KDHSAAM
$33.99·★4.6·42.6K revsUberlube Premium Silicone Lube - Unscented and Ultra Smooth (112 ml) | Long Lasting Lube, Vitamin E, Waterproof, Personal Lubricant for Privacy & Toys, Vaginal & Anal Use, OBGYN Recommended
Units sold20K
EINSEO
2 ASINs in Top 10
13.2%
Units
19K
Revenue
$727K
Avg. price
$38.94
B0F6L4FLJS
$59.89·★4.3·2.3K revsEINSEO Sex Toys for Men Penis Pump - AI Sync Waterproof Male Masturbator Stroker with 7 Sucking Thrusting Rotating & 7 Licking Modes, Adult Toys Pocket Pussy Mens Sex Toy Blowjob Sex Machine Bath Item
Units sold10KB0FLDPLY3P
$17.99·★4.3·5.9K revsEINSEO Male Masturbator with Dual Sleeves - 7.5in Pocket Pussy & Mouth Textured Soft Fleshy TPE Channel Sex Toys for Men, Adjustable Suction Male Manual Stroker, Penis Training Enema Toy, Sex Machine
Units sold9K
Trending Sex Toy For Men Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DYHNFJ5B booked 5K units at $49.99, with ▲ 150.0% MoM change. On the growth side, B0FWZDT1K2 leads positive momentum with ▲ 150.0% MoM growth on 5K units, with B00KDHSAAM close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DYHNFJ5B
12LB Sex Doll Male Sex Toys, Realistic Busty Butt Pocket Pussy Sex Toy | Extended Vagina & Anal Channel Mens Masturbator for Men Lifelike Sex Dolls Flesh Stroker Light Adult Toys
Price
$49.99
Rating
4.4
Reviews
1.9K
Latest month sales
B0FWZDT1K2
Beisar 3 in 1 Prostate Massager Anal Vibrator - Powered Vibrating Butt Plug Male Sex Toys for Men with 9 Wave Wriggling Modes, Anal Dildo Plug Adult G, P-Spot Vibrator Remote Control Fetish Jewelry
Price
$33.99
Rating
4.8
Reviews
240
Latest month sales
B00KDHSAAM
Uberlube Premium Silicone Lube - Unscented and Ultra Smooth (112 ml) | Long Lasting Lube, Vitamin E, Waterproof, Personal Lubricant for Privacy & Toys, Vaginal & Anal Use, OBGYN Recommended
Unlock to view ASIN details and product titles
Price
$33.99
Rating
4.6
Reviews
42.6K
Latest month sales
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