Anal Toy Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Anal Toy sales on Amazon US totaled 286,000 units in July 2026 (▲ 18.7% vs. the prior month), generating an estimated $5,637,350 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.5% of unit volume and 38.7% of revenue, while a typical listing is priced at $21.98. The keyword itself pulled 29,074 Amazon queries over the same period (▲ 14.9% MoM).
Zooming out to the 12-month window ending July 2026, the anal toy Top 50 moved 2,630,700 units and $50,583,810 in cumulative sales — an average of 219,225 units and $4,215,318 per month. Monthly throughput topped out at 286,000 units in July 2026 and dipped to 140,700 in May 2026, leaving the latest reading 42.0% higher than August 2025.
Anal Toy Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
286K
▲ 18.7% MoM
Monthly Revenue 2026/07
$5.6M
▲ 18.3% MoM
Top 10 Market Share 2026/07
45.5%
Anal Toy Market Share & Sales Concentration on Amazon US — July 2026
The most-sold anal toy listing on Amazon US in July 2026 is ASIN B0CZVM1SX7 (Brand: LubeLife), which sold 30,000 units at $9.99 apiece — equal to 10.5% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 130,000 units and $2,179,500 in July 2026 — 45.5% of unit volume and 38.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Anal Toy' on Amazon
July 2026
Is 45.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CZVM1SX7
LUBELIFE Water Based 3X Anal Lube, Personal Lubricant, Toy Condom Safe, 8oz | Extra thick anal glide with triple cushion, non-sticky water-based formula, toy and condom compatible, smooth confident glide
30K
▲ 50.0%vs. prior month
$299.7K
latest month
12-month trend
B0D8R1MBBP
Astroglide Water-Based Lube, Thicker Gel, Stay-Put No Drip, 7 Fl Oz | Thick gel lubricant formula that stays put with no drip. Enhances pleasure, safe for latex condoms and toys. Easy cleanup.
20K
▲ 100.0%vs. prior month
$143.8K
latest month
12-month trend
B00ZCMD9K4
K-Y Jelly Personal Lubricant, Body-Friendly Water-Based Formula, Safe for Anal Sex, Safe to Use with Latex Condoms. Glide into a Wetter, Better Experience Every Day. for Men, Women, Couples, 4 FL OZ
10K
▲ 0.0%vs. prior month
$57.3K
latest month
12-month trend
B07XHGQZX8
RANEU Enema Bulb Kit with Lube Anal Douche Superior Materials Douche for Men Women
10K
▲ 11.1%vs. prior month
$99.7K
latest month
12-month trend
B07YW5DZBQ
Ava Vibrator Sex Toys – Battery Life 4 Hours | Water Resistant Body Safe Silicone | Clitoral Vibrators Couples Sex Toy with Multi Patterns & speeds Vibrator for Women - Purple
10K
▲ 0.0%vs. prior month
$160.8K
latest month
12-month trend
B0C4GZ7CC4
Kstert 7.8" Realistic Flesh Liquid Silicone Dildo with Strong Suction Cup | Sensual lifelike toy featuring a powerful suction base and perfect length, ideal for hands-free solo or couples' play.
10K
▲ 0.0%vs. prior month
$139.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Anal Toy Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LubeLife is the best-performing anal toy brand in July 2026, moving 30,000 units across 1 ASIN for 23.1% of Top 10 volume. Astroglide follows with 20,000 units (15.4%), ahead of K-Y on 10,000 units (7.7%).
Volume is spread across 10 brands, with the top three holding 46.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.33 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LubeLife
1 ASIN in Top 10
23.1%
Units
30K
Revenue
$299.7K
Avg. price
$9.99
B0CZVM1SX7
$9.99·★4.5·19.2K revsLUBELIFE Water Based 3X Anal Lube, Personal Lubricant, Toy Condom Safe, 8oz | Extra thick anal glide with triple cushion, non-sticky water-based formula, toy and condom compatible, smooth confident glide
Units sold30K
Astroglide
1 ASIN in Top 10
15.4%
Units
20K
Revenue
$143.8K
Avg. price
$7.54
B0D8R1MBBP
$7.54·★4.2·504 revsAstroglide Water-Based Lube, Thicker Gel, Stay-Put No Drip, 7 Fl Oz | Thick gel lubricant formula that stays put with no drip. Enhances pleasure, safe for latex condoms and toys. Easy cleanup.
Units sold20K
K-Y
1 ASIN in Top 10
7.7%
Units
10K
Revenue
$57.3K
Avg. price
$5.33
B00ZCMD9K4
$5.33·★4.5·21.3K revsK-Y Jelly Personal Lubricant, Body-Friendly Water-Based Formula, Safe for Anal Sex, Safe to Use with Latex Condoms. Glide into a Wetter, Better Experience Every Day. for Men, Women, Couples, 4 FL OZ
Units sold10K
Trending Anal Toy Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0DYHNFJ5B leads positive momentum with ▲ 150.0% MoM growth on 5K units, with B0FWZDT1K2 close behind at ▲ 150.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DYHNFJ5B
12LB Sex Doll Male Sex Toys, Realistic Busty Butt Pocket Pussy Sex Toy | Extended Vagina & Anal Channel Mens Masturbator for Men Lifelike Sex Dolls Flesh Stroker Light Adult Toys
Price
$51.99
Rating
4.4
Reviews
2.3K
Latest month sales
B0FWZDT1K2
Beisar 3 in 1 Prostate Massager Anal Vibrator - Powered Vibrating Butt Plug Male Sex Toys for Men with 9 Wave Wriggling Modes, Anal Dildo Plug Adult G, P-Spot Vibrator Remote Control Fetish Jewelry
Price
$33.99
Rating
4.7
Reviews
247
Latest month sales
B0D8R1MBBP
Astroglide Water-Based Lube, Thicker Gel, Stay-Put No Drip, 7 Fl Oz | Thick gel lubricant formula that stays put with no drip. Enhances pleasure, safe for latex condoms and toys. Easy cleanup.
Unlock to view ASIN details and product titles
Price
$7.54
Rating
4.2
Reviews
504
Latest month sales
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