Mens Sex Toy Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mens Sex Toy sales on Amazon US totaled 262,000 units in July 2026 (▲ 21.3% vs. the prior month), generating an estimated $5,795,310 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.7% of unit volume and 45.4% of revenue, while a typical listing is priced at $28.22. The keyword itself pulled 37,420 Amazon queries over the same period (▲ 25.3% MoM).
Zooming out to the 12-month window ending July 2026, the mens sex toy Top 50 moved 2,350,200 units and $53,048,686 in cumulative sales — an average of 195,850 units and $4,420,724 per month. Monthly throughput topped out at 262,000 units in July 2026 and dipped to 115,900 in May 2026, leaving the latest reading 39.4% higher than August 2025.
Mens Sex Toy Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
262K
▲ 21.3% MoM
Monthly Revenue 2026/07
$5.8M
▲ 22.6% MoM
Top 10 Market Share 2026/07
55.7%
Mens Sex Toy Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mens sex toy listing on Amazon US in July 2026 is ASIN B07DGQ4QR3 (Brand: LubeLife), which sold 40,000 units at $13.99 apiece — equal to 15.3% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 146,000 units and $2,632,130 in July 2026 — 55.7% of unit volume and 45.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mens Sex Toy' on Amazon
July 2026
Is 55.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07DGQ4QR3
LUBELIFE Water-Based Lube – Personal Lubricant for Men, Women & Couples, Travel Size, Non-Staining, Easy Clean-Up, Toy-Safe, 12 Fl Oz | Water Based Lube for privacy, toy and condom compatible, non-staining, long-lasting smooth feel, fragrance free
40K
▲ 33.3%vs. prior month
$549.6K
latest month
12-month trend
B0CZVM1SX7
LUBELIFE Water Based 3X Anal Lube, Personal Lubricant, Toy Condom Safe, 8oz | Extra thick anal glide with triple cushion, non-sticky water-based formula, toy and condom compatible, smooth confident glide
30K
▲ 50.0%vs. prior month
$299.7K
latest month
12-month trend
B09MR5DKVT
LUBELIFE Water Based Lube – Toy-Safe Personal Lubricant for Men, Women & Couples, Travel Size, Non-Staining, Easy Clean-Up, 8 Fl Oz | Toy-safe water-based glide, non-staining, condom compatible, smooth easy cleanup, long-lasting slick feel, everyday intimacy
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B0CPSZCJR8
oreyurt Anal Plug Sex Toys Vibrator – Silicone Butt Plugs Training Kit with Remote Control, 10 Vibration Modes, Prostate Massager for Adults – Black
10K
▲ 0.0%vs. prior month
$104.3K
latest month
12-month trend
B0CSK1M4DJ
Sex Toys Penis Ring Silicone Cock Rings for Men, 8 Sizes Cockring Cock Sexual Stimulation Device Couples Sex Toys Stretchy Cock and Ball Ring Anillos para Pene
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B0F6L4FLJS
EINSEO Sex Toys for Men Penis Pump - AI Sync Waterproof Male Masturbator Stroker with 7 Sucking Thrusting Rotating & 7 Licking Modes, Adult Toys Pocket Pussy Mens Sex Toy Blowjob Sex Machine Bath Item
10K
▲ 0.0%vs. prior month
$586.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Mens Sex Toy Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LubeLife is the best-performing mens sex toy brand in July 2026, moving 80,000 units across 3 ASINs for 54.8% of Top 10 volume. EINSEO follows with 19,000 units (13.0%), ahead of oreyurt on 10,000 units (6.8%).
With 7 brands splitting the Top 10 and 74.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.92 to $38.94, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LubeLife
3 ASINs in Top 10
54.8%
Units
80K
Revenue
$949.2K
Avg. price
$11.99
B07DGQ4QR3
$13.99·★4.5·168.7K revsLUBELIFE Water-Based Lube – Personal Lubricant for Men, Women & Couples, Travel Size, Non-Staining, Easy Clean-Up, Toy-Safe, 12 Fl Oz | Water Based Lube for privacy, toy and condom compatible, non-staining, long-lasting smooth feel, fragrance free
Units sold40KB0CZVM1SX7
$9.99·★4.5·19.2K revsLUBELIFE Water Based 3X Anal Lube, Personal Lubricant, Toy Condom Safe, 8oz | Extra thick anal glide with triple cushion, non-sticky water-based formula, toy and condom compatible, smooth confident glide
Units sold30KB09MR5DKVT
$11.99·★4.5·10.1K revsLUBELIFE Water Based Lube – Toy-Safe Personal Lubricant for Men, Women & Couples, Travel Size, Non-Staining, Easy Clean-Up, 8 Fl Oz | Toy-safe water-based glide, non-staining, condom compatible, smooth easy cleanup, long-lasting slick feel, everyday intimacy
Units sold10K
EINSEO
2 ASINs in Top 10
13.0%
Units
19K
Revenue
$727K
Avg. price
$38.94
B0F6L4FLJS
$59.89·★4.3·2.3K revsEINSEO Sex Toys for Men Penis Pump - AI Sync Waterproof Male Masturbator Stroker with 7 Sucking Thrusting Rotating & 7 Licking Modes, Adult Toys Pocket Pussy Mens Sex Toy Blowjob Sex Machine Bath Item
Units sold10KB0FLDPLY3P
$17.99·★4.3·5.6K revsEINSEO Male Masturbator with Dual Sleeves - 7.5in Pocket Pussy & Mouth Textured Soft Fleshy TPE Channel Sex Toys for Men, Adjustable Suction Male Manual Stroker, Penis Training Enema Toy, Sex Machine
Units sold9K
oreyurt
1 ASIN in Top 10
6.8%
Units
10K
Revenue
$104.3K
Avg. price
$10.92
B0CPSZCJR8
$10.92·★4.0·2.5K revsoreyurt Anal Plug Sex Toys Vibrator – Silicone Butt Plugs Training Kit with Remote Control, 10 Vibration Modes, Prostate Massager for Adults – Black
Units sold10K
Trending Mens Sex Toy Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0FLDPLY3P booked 9K units at $17.99, with ▲ 80.0% MoM change. On the growth side, B0DYHNFJ5B leads positive momentum with ▲ 150.0% MoM growth on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FLDPLY3P
EINSEO Male Masturbator with Dual Sleeves - 7.5in Pocket Pussy & Mouth Textured Soft Fleshy TPE Channel Sex Toys for Men, Adjustable Suction Male Manual Stroker, Penis Training Enema Toy, Sex Machine
Price
$17.99
Rating
4.3
Reviews
5.6K
Latest month sales
B09XMGQSGN
Pocket Pussy for Men - Men's Sex Toys Male Masturbator & Realistic Sex Doll | 3D Lifelike Adult Toys Soft Butt with Vagina Anal Details Sex Pleasure Skin Color Adult Toy
Price
$36.89
Rating
4.4
Reviews
1.9K
Latest month sales
B0DYHNFJ5B
12LB Sex Doll Male Sex Toys, Realistic Busty Butt Pocket Pussy Sex Toy | Extended Vagina & Anal Channel Mens Masturbator for Men Lifelike Sex Dolls Flesh Stroker Light Adult Toys
Unlock to view ASIN details and product titles
Price
$49.99
Rating
4.4
Reviews
1.9K
Latest month sales
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