American Crew Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
American Crew sales on Amazon US totaled 138,200 units in July 2026 (▼ 7.6% vs. the prior month), generating an estimated $2,606,837 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.7% of unit volume and 58.6% of revenue, while a typical listing is priced at $19.29. The keyword itself pulled 21,570 Amazon queries over the same period (▲ 8.2% MoM).
Zooming out to the 12-month window ending July 2026, the american crew Top 50 moved 1,393,800 units and $28,497,782 in cumulative sales — an average of 116,150 units and $2,374,815 per month. Monthly throughput topped out at 149,600 units in June 2026 and dipped to 78,000 in May 2026, leaving the latest reading 43.2% higher than August 2025.
American Crew Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
138.2K
▼ 7.6% MoM
Monthly Revenue 2026/07
$2.6M
▼ 10.1% MoM
Top 10 Market Share 2026/07
55.7%
American Crew Market Share & Sales Concentration on Amazon US — July 2026
The most-sold american crew listing on Amazon US in July 2026 is ASIN B0BQCW2XFJ (Brand: AMERICAN CREW), which sold 10,000 units at $18.51 apiece — equal to 7.2% of every unit tracked in this report.
The Top 10 ASINs account for 77,000 units and $1,527,840 in July 2026 — 55.7% of unit volume and 58.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'American Crew' on Amazon
July 2026
Is 55.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BQCW2XFJ
AMERICAN CREW Men's Hair Forming Cream, Like Hair Gel with Medium Hold & Medium Shine, 3 oz
10K
▲ 0.0%vs. prior month
$166.5K
latest month
12-month trend
B0BZT8JYSR
Highland Glacial Hair Clay Pomade - Award winning hair styling clay for men and women made with 100% all natural and organic ingredients that promote hair and scalp health. Low shine, Medium Hold.
10K
▲ 0.0%vs. prior month
$270K
latest month
12-month trend
B000MD65FO
Tea Tree Special Shampoo, Deep Cleans, Refreshes Scalp, For All Hair Types, Especially Oily Hair
10K
▲ 0.0%vs. prior month
$345.4K
latest month
12-month trend
B0007CXWC4
AMERICAN CREW Men's Hair Fiber, Like Hair Gel with High Hold & Low Shine, 3 oz
8K
▲ 2566.7%vs. prior month
$115.5K
latest month
12-month trend
B0CP2WC2VK
Highland Glacial Cream - Hair Styling Cream- Smooths, Hydrates, De-Frizzes, Texturizes & Defines - Low Hold Matte Finish for All Hair Types - Natural Ingredients that Boost Hair & Scalp Health- 2.5 oz
8K
▼ 20.0%vs. prior month
$239.9K
latest month
12-month trend
B0DZRQLJDJ
BlackMask Hair Clay for Men (3.52 oz) Matte Finish with Strong Hold, Hair Styling Clay, Adds Texture & Volume
7K
▲ 0.0%vs. prior month
$134.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best American Crew Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
AMERICAN CREW is the best-performing american crew brand in July 2026, moving 23,000 units across 3 ASINs for 29.9% of Top 10 volume. Highland follows with 18,000 units (23.4%), ahead of Cremo on 13,000 units (16.9%).
With 6 brands splitting the Top 10 and 70.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.97 to $28.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
AMERICAN CREW
3 ASINs in Top 10
29.9%
Units
23K
Revenue
$349K
Avg. price
$15.63
B0BQCW2XFJ
$18.51·★4.6·2.6K revsAMERICAN CREW Men's Hair Forming Cream, Like Hair Gel with Medium Hold & Medium Shine, 3 oz
Units sold10KB0007CXWC4
$14.95·★4.6·29.3K revsAMERICAN CREW Men's Hair Fiber, Like Hair Gel with High Hold & Low Shine, 3 oz
Units sold8KB000X4OGRG
$13.44·★4.6·17.5K revsAmerican Crew Men's Styling Gel, Firm Hold & High Shine, 8.4 fl oz | Firm-hold, non-flaking styling hair gel. For textured definition, frizz-free hair and high shine finish. Moisturizing.
Units sold5K
Highland
2 ASINs in Top 10
23.4%
Units
18K
Revenue
$509.9K
Avg. price
$28.49
B0BZT8JYSR
$27.00·★4.1·1.4K revsHighland Glacial Hair Clay Pomade - Award winning hair styling clay for men and women made with 100% all natural and organic ingredients that promote hair and scalp health. Low shine, Medium Hold.
Units sold10KB0CP2WC2VK
$29.99·★4.0·970 revsHighland Glacial Cream - Hair Styling Cream- Smooths, Hydrates, De-Frizzes, Texturizes & Defines - Low Hold Matte Finish for All Hair Types - Natural Ingredients that Boost Hair & Scalp Health- 2.5 oz
Units sold8K
Cremo
2 ASINs in Top 10
16.9%
Units
13K
Revenue
$129.6K
Avg. price
$9.97
B0FY8299DH
$9.97·★4.4·7.3K revsCremo Texture Paste Hair Styling Products for Men, 3.4 oz | Volumizing mens hair paste, Strong texturizing hold, Subtle low shine finish, Versatile dry or damp application, Barber grade
Units sold7KB0FY85VCFY
$9.97·★4.5·5.1K revsCremo Forming Hair Styling Cream for Men, Medium Hold & Shine, 3.4 oz | Flexible hair styling products, All types and lengths, Texturizing air dry cream, Polished medium shine finish, Barber grade
Units sold6K
Trending American Crew Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0007CXWC4 booked 8K units at $14.95, with ▲ 2566.7% MoM change. On the growth side, B000FZXGDS leads positive momentum with ▲ 100.0% MoM growth on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0007CXWC4
AMERICAN CREW Men's Hair Fiber, Like Hair Gel with High Hold & Low Shine, 3 oz
Price
$14.95
Rating
4.6
Reviews
29.3K
Latest month sales
B0FY8299DH
Cremo Texture Paste Hair Styling Products for Men, 3.4 oz | Volumizing mens hair paste, Strong texturizing hold, Subtle low shine finish, Versatile dry or damp application, Barber grade
Price
$9.97
Rating
4.4
Reviews
7.3K
Latest month sales
B000FZXGDS
American Crew Men's Hair Fiber (OLD VERSION), Like Hair Gel with High Hold with Low Shine, 1.75 Oz (Pack of 1)
Unlock to view ASIN details and product titles
Price
$8.83
Rating
4.4
Reviews
4.3K
Latest month sales
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